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Lunch & Learn Internet Marketing 101
What is Internet Marketing? Ties together creative and technical aspects of the Internet, including: Design Development Advertising Sales
Objectives Communicate a company's message  about itself, its products, or its services online. Conduct research  as to the nature (demographics, preferences, and needs) of existing and potential customers. Sell goods, services, or advertising space  over the Internet.
4 Cs Of Marketing Consumer Cost Convenience Communication
4 Ps Of Internet Marketing Product Price Place Promotion (People) (Process) (Physical Evidence)
Internet Marketing Mix Information Gathering Awareness Customer Support Leads Sales
Research Keywords Traffic Patterns Competition Consumer Behavior
Brand Strategy Identity SWOT Analysis Differentiation Positioning
Site Design Landing Pages Navigation Content Goals: Findable Usable Accessible
Campaign Components SEO/SEM Social Networking Viral - Video/Mobile Public Relations Email Marketing Banner Ads Metrics/Analytics Reporting Budget Implementation
Why Is This Important? Help clients have successful campaigns Know what to ask your clients Understand their online efforts Find what their spending in other areas Build an integrated campaign
Campaign Development Call To Action Incentive-driven Proactive Relative Timely Clear
Going Above & Beyond Following-up Social Networking Promotion Viral Activities
Upcoming Lunch and Learns Stats/Reporting Social Networking Images

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Lunch and Learn - Internet marketing

  • 1. Lunch & Learn Internet Marketing 101
  • 2. What is Internet Marketing? Ties together creative and technical aspects of the Internet, including: Design Development Advertising Sales
  • 3. Objectives Communicate a company's message about itself, its products, or its services online. Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers. Sell goods, services, or advertising space over the Internet.
  • 4. 4 Cs Of Marketing Consumer Cost Convenience Communication
  • 5. 4 Ps Of Internet Marketing Product Price Place Promotion (People) (Process) (Physical Evidence)
  • 6. Internet Marketing Mix Information Gathering Awareness Customer Support Leads Sales
  • 7. Research Keywords Traffic Patterns Competition Consumer Behavior
  • 8. Brand Strategy Identity SWOT Analysis Differentiation Positioning
  • 9. Site Design Landing Pages Navigation Content Goals: Findable Usable Accessible
  • 10. Campaign Components SEO/SEM Social Networking Viral - Video/Mobile Public Relations Email Marketing Banner Ads Metrics/Analytics Reporting Budget Implementation
  • 11. Why Is This Important? Help clients have successful campaigns Know what to ask your clients Understand their online efforts Find what their spending in other areas Build an integrated campaign
  • 12. Campaign Development Call To Action Incentive-driven Proactive Relative Timely Clear
  • 13. Going Above & Beyond Following-up Social Networking Promotion Viral Activities
  • 14. Upcoming Lunch and Learns Stats/Reporting Social Networking Images