Lunch and Learn- Stats and Reporting
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Impressions are recorded each time a webpage is displayed to a visitor. Page views are recorded each time a webpage loads but a single user can generate multiple page views on a site. Hits are recorded for each object like images that loads during a page view. Page views are similar to impressions which are tracked by advertisers but impressions may be higher if multiple ads are on a page. Unique page views track the number of distinct visitors to a site in a given period.
Lunch and Learn- Stats and Reporting
- 1. Lunch & Learn Stats/Reporting
- 2. Common Terminology Impressions Page Views Hits Unique Page Views
- 3. Impressions An impression is counted each time a Web page is shown to a visitor.
- 4. Page Views Page views are tracked by website monitoring applications to record a website's traffic. However, since a page view is recorded each time a web page is loaded, a single user can rack up many page views on one website.
- 5. Hits Page views are commonly confused with website hits. While people often use the term "hit" to describe a page view, technically a hit is recorded for each object that loads during a page view .
- 6. Page Views vs. Impressions Page views are more similar to impressions , which are commonly tracked by online advertisers. Page views and impressions may be identical if one advertisement is placed on each page. If multiple ads are positioned on each page, the number of ad impressions will be greater than the number of page views .
- 7. Unique Page Views Unique page views are commonly tracked to log the number of different visitors a website receives in a given time period.
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- 12. Watch Lunch and Learns http://www.slideshare.net/fraste/