The document introduces LUP, a local Indonesian media monitoring agency, and outlines their CARE principles of providing customized, affordable, recommendation-based and eco-friendly media monitoring services to measure clients' performance and relevance in publications. It provides backgrounds of the founders and examples of reporting services while encouraging clients to switch to their digital reporting.
25. us
A bit about
Dadang Nugraha
(Admiral)
Has been in the marketing
and communications
industry for more than two
decades. Started his career
in the radio industry, he
then moved on by joining
the advertising world in JW
Thompson. Prior to
deciding to partner with
Rika in motoring R&R
Communications, Dadang
also has managed his own
marketing communications
agency.
Rian M. Yusuf
(Commander)
10 years experience
specializing in Marketing
PR and event management
on handling various brand
accounts from FMCG,
Lifestyle, Automotive,
Banking and IT. With the
combination of his
experiences and back-end
ability, LUP is expected to
be one of media monitoring
agency that always meet
and over client
requirements.
LUP is a local media monitoring agency under PT.
Komunika Pratama Reksa. Majority of staff and its
management are experiences in Public Relations field.