Luxury int globalchecklist6-29-11
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The document provides an action plan for global expansion by 2023, outlining growth targets by region and recommendations for customizing marketing and operations for local markets. It recommends tailoring website content, sizing, language, and holidays to each country. The plan also suggests customizing email lists, home pages, inventory, and search based on location data to better target customers internationally.
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Luxury int globalchecklist6-29-11
- 1. Preparing An Action Plan for Global Expansion June 29, 2011
- 2. To reach $1 trillion by 2013 US 12.4% growth annually to $235B Europe 13.2 % annually to $283B Asia 25.7% annually to $323B Rest of the World 29.7% annually to $121B Goldman Sachs
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- 6. Be sure that language and copy you are using is relevant to local market Sweater, pullover, jumper Boy shorts, cullottes Use Google searches per country to gauge common usage Make sure sizes are translated to local sizes Provide measurements in both metrics inches or centimeters Provide detailed size information Some populations are larger than others
- 7. Your Site --------- --------- --------- --------- --------- --------- --------- --------- --------- --------- Google Affiliates | | | Video/Youtube Fashion Media --------- --------- Boutiques.com ---
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- 12. Are your email addresses segmented by country? Are you tailoring your marketing calendar to relevant local holidays and shopping occasions? Are they filtered by culture and religious affiliations? Are you capturing historical data? Purchasing history Favorite items Clickstream Profiles
- 13. US, Japan, S. Africa, Australia, Ireland - May 13 France - May 27 Thailand August 12 Mexico May 10 UK March 18
- 14. September USA, China, Iran, Mexico, Russia, most of EU January - Australia, Brazil, Nigeria February - Costa Rica March S. Korea April - Japan
- 15. Are you customizing your home pages per region? Weather Trends Popularity Are you personalizing merchandise/inventory? Would you allow customers into your warehouse to find current and old merchandise themselves? Simplify the search process and provide what they want immediately
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- 18. Notes: Show site; Talk about what you built; what is unique. Also talk about your value add services. Not just a website for fashion but also includes merchandising, marketing support etc. ss
- 27. [email_address] Twitter @ceciliany @styletrekkers Facebook.com/styletrek