LUXURY RETAIL
0 likes409 views
Louis Vuitton has one outlet on Dong Khoi street in Ho Chi Minh City, Vietnam because their target customers - wealthy foreigners working in high-level positions - primarily live in luxury hotels located in the city center near Dong Khoi street. Having their single outlet on this main street in the center of the city allows Louis Vuitton to effectively reach their target customer base. While the quantity of stores does not necessarily "cover the market," the location of a store is more important, and one well-placed outlet is sufficient to serve the demand from Louis Vuitton's target customers in Ho Chi Minh City.
1 of 8
Download to read offline
Ad
Recommended
Global Retail Destination Index 2016
Global Retail Destination Index 2016Taylore Hunt
油
New West End Company commissioned Savills to create this 'Window to the World' report. The Index analyses how London's West End ranks against main shopping destinations in other global cities to determine its attractiveness from a visitor and a retailer perspective. Also, the report demonstrates how dynamic the West End market is, the reasons behind its significant growth and the exceptional economic potential it adds to London.
The report reveals that London's West End is the top retail destination in Europe and second in the world, behind New York City.Things to do in Ho Chi Minh City
Things to do in Ho Chi Minh CityPushpitha Wijesinghe
油
This document provides information about things to do in Ho Chi Minh City, Vietnam. It lists popular places to visit like the Cu Chi Tunnels, Notre Dame Cathedral, and Jade Emperor Pagoda. It also recommends elite experiences such as exploring the city's coffee culture and art retreats. The document includes options for where to stay, shops to visit, and restaurants serving local cuisine. Top dining recommendations include Camargue for French food and Nha Hang Ngon for classic Vietnamese dishes.
12 Things I Learned at MDC
12 Things I Learned at MDCvzt00
油
The document outlines 12 things that were learned at the Marine Discovery Center, including:
1) The three components of an ecosystem: marine, coastal uplands, and estuarine
2) Four types of mangroves and their characteristics
3) Five species of Florida sea turtles
4) Types of birds, fish, mammals, and other wildlife found in the area's ecosystems
The Marine Discovery Center teaches about local education and conservation through its presentations and exhibits.Tugas praktikum 2013 stpmd yogyakarta (ilmu pemerintahan)
Tugas praktikum 2013 stpmd yogyakarta (ilmu pemerintahan)ricky04
油
Penelitian ini bertujuan untuk mendeskripsikan tingkat partisipasi masyarakat dalam Musrenbang Desa Gembongan, Kecamatan Sigaluh, Kabupaten Banjaenegara, Jawa Tengah. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan unit analisis masyarakat dan pemerintah desa. Teori yang mendasari meliputi konsep partisipasi sebagai keikutsertaan masyarakat dan perencanaan sebagai proses merumuskan program bTask 10 - Pitch
Task 10 - PitchharisshaikhPBM
油
This document discusses branding elements for an organization including a logo that is eye-catching, clever, relevant, and simple and can be used at different sizes. It also mentions creating merchandise through a collaboration with a surfboard company using handmade wood products, which explores a new area for the organization. Finally, it discusses designing a membership form and poster that are cartoon-style, eye-catching, simple, to the point, and can reflect the negative impacts of pollution.Horseshoe crab
Horseshoe crabvzt00
油
The document discusses how horseshoe crabs play a vital role in medical testing. Their blue blood contains cells that can detect and clot around bacterial endotoxins, even those from non-pathogenic bacteria. This reaction was discovered in 1960 and is now used to test all injectable drugs, vaccines, and medical devices for bacterial contamination before use on humans. The process involves collecting horseshoe crabs and extracting 30% of their blood, which rebounds within a week. This testing using horseshoe crab blood has helped ensure public safety by preventing bacterial infections from medical products.Task 5
Task 5harisshaikhPBM
油
The document outlines initial ideas for products and campaigns for Surfers Against Sewage, an environmental organization. Idea one is to produce surf-related gear like boards, bags and wax, in collaboration with existing brands to ensure quality. Idea two is a clothing line using recycled materials found on beaches, such as hoodies and t-shirts printed with the logo or ocean graphics. Idea three is an advertising poster to raise awareness of water pollution issues in the UK and solutions.Questionnaire feedback for documentary
Questionnaire feedback for documentarybeckyhenry242
油
The document summarizes feedback received on a documentary. It shows that audiences found the documentary entertaining, informative, and attention-grabbing, which is important for gaining publicity and profit. However, the camera setup during interviews and sound quality could be improved. Viewers suggested areas for improvement like including more interviews while improving sound quality and transitions to create a higher quality, more engaging documentary.Magazines
Magazineslucygrace96
油
Top of the Pops was a TV show and magazine that featured popular artists playing their latest songs and counted down the top music singles. The magazine included interviews and gossip. The masthead used a bright blue color and swirling capital letters to seem laid back. Stars by the word "Top" emphasized it as the best pop magazine. A circle around "of the" resembled a microphone, relating to music. Billboard magazine featured pop and R&B music in large black lettering and primary colors, resembling old record discs. Its name referred to large advertisements, showing its popularity. Kerrang's masthead used bold black capital letters to capture interest, with slashes resembling broken rock music. Its name sounded like a loud guitar, fittingtask 1
task 1harisshaikhPBM
油
The document provides an overview of several energy drink products, including Monster Energy, Powerade, Red Bull, and Scheckter's Organic Energy. For each product, it discusses the target audience, logo/branding, website design, and ownership. It also analyzes sample advertisements for Monster Energy and Powerade. The ads aim to persuade young males that consuming the drinks will enhance sports performance and allow them to achieve extreme feats, like sponsored athletes.Filming 2
Filming 2nikievan1
油
The film crew decided to experiment with shooting footage at Waterloo Bridge, despite it not being in their original storyboard. They worked to get steady frames looking over the bridge as the sun began to set. They then turned the camera around to capture landscape shots of the River Thames from the other side of the bridge. Later, they relocated to Southbank to film a tracking shot of an artist walking and singing along the Thames, getting both wide shots and closer mid shots. They also captured more scenery footage near the London Eye before ending the day with an over the shoulder bench shot.
Youth business loanapplication 2014 complete
Youth business loanapplication 2014 completeKamran Aziz
油
This document is a loan application form for a business loan. It requests information about the applicant, partners/directors, business details, loan details, security being offered, financial information and documents required.
The applicant is requesting a loan from Bank of Khyber to fund their business. Key details include the legal business name, address, industry, number of employees to be created, loan amount requested, and how funds will be used. Security being offered depends on loan amount, with personal guarantees or property collateral required.
The application also provides personal and financial details of the applicant, partners and directors. Attachments include account statements, business plan, equity proof and other required documents. Terms and conditions pertain to loan舒从舒 弍仂从舒 仗仂 仂舒亶 仗仂从仂仍亠仆亳
舒从舒 弍仂从舒 仗仂 仂舒亶 仗仂从仂仍亠仆亳lukoshka
油
弌亠亞亠亶 亠亠仍亠亞亳仆.
舒从舒 弍仂从舒 仗仂 仂舒亶 仗仂从仂仍亠仆亳亶.
丿从仂仍舒 舒仆舒仍亳亳从亳, 仆仂仍仂亞亳亠从亳亶 于亠舒从 26 舒仗亠仍 2015 亞.Ospreys
Ospreysvzt00
油
Ospreys are large birds of prey with a 23 inch height, 72 inch wingspan, and weight of 3.1 to 3.5 pounds. They mainly eat fish that they catch by diving into water. Ospreys mate for life but will find a new mate if their partner dies, and they lay 1-4 eggs per year that may or may not hatch. Their chicks fledge around 50-55 days, and ospreys reach maturity at 3-5 years old.Your Personal Brand: Market Your Best Self
Your Personal Brand: Market Your Best SelfFindSpark
油
The document discusses building a personal brand and marketing yourself. It covers knowing your personal story, owning what makes you unique, and presenting yourself as a person rather than just a resume. Key areas to develop a personal brand are outlined as social media, websites, and events. The presentation recommends tools to help with personal branding and invites the audience to join bootcamps to build their personal brand.Human Body - Muscular System
Human Body - Muscular Systemvzt00
油
The document discusses the muscular system and related topics. It defines key muscular system terms like actin, myosin, muscles types. It describes common muscular disorders like myotonia and myopathy. It provides facts about muscle composition, functions, and anatomy. Diagrams show muscle contraction and fiber structure. Common conditions affecting muscles are defined, such as cerebral palsy and muscular dystrophy. Causes of muscle soreness are outlined. The heart is described as the most important muscle that pumps blood through contraction of cardiac muscle fibers.
Filming 3
Filming 3nikievan1
油
The film crew set up by Tower Bridge to capture scenery footage and tracking shots of an artist. They then moved to Clink Street in London Bridge as planned to mount the camera on a tripod and film the artist from different angles and distances to establish a base track under a tunnel. The camera was also moved across the road for an extreme wide shot and close-ups of the artist were filmed, with the crew experimenting with different shots of both the scenery and the artist.
Task 1
Task 1harisshaikhPBM
油
The document discusses an anti-drink driving campaign. The purpose is to raise awareness and change attitudes about drink driving. The aim is to discourage driving after drinking. Techniques used in the campaign include a bold headline to catch attention, shocking imagery of a covered body after a failed rescue attempt, and informal language to seem less threatening. Statistics show the campaign has been successful, as road accidents and casualties involving alcohol have greatly decreased over 30 years, and attitudes towards drink driving have changed from acceptable to taboo.
Apchin Design Corp - Portfolio
Apchin Design Corp - PortfolioApchin
油
Apchin Design is an Award-Winning design and building firm, specializing in creating luxury, functional and innovative design solutions.
Ncslma pre conference makerspaces1
Ncslma pre conference makerspaces1chcurtis
油
Makerspaces allow students to create, problem solve, and develop skills through hands-on projects. The document discusses why a makerspace should be established in a school library media center. A makerspace supports the school library media coordinator standard of providing leadership to transform the media center into a collaborative 21st century learning space. The document provides suggestions on setting up a makerspace, including potential locations, schedules, initial simple projects, challenges, and online resources.Us history frobel of ecce
Us history frobel of eccemgj2000
油
Friedrich Froebel established the first kindergarten program in Germany in 1837 based on principles of play-based learning. He believed that children learn best through hands-on activities using specialized materials he developed. The kindergarten model spread to the United States in the mid-1800s, where it grew rapidly. However, critics argued that kindergarten had become too rigid and structured, not reflecting new progressive ideas of how children learn best. Reformers in the early 1900s incorporated more free play, creative activities, and topics relevant to children's lives to make kindergarten more developmentally appropriate.ITEC 7530 JMOSS
ITEC 7530 JMOSSpcgrad13
油
The presentation discusses assistive technology for students with special needs. It defines assistive technology as tools used by individuals with disabilities to perform functions that may otherwise be difficult. The presentation outlines technologies that can help different types of students, including those with ADHD, auditory disabilities, and mild disabilities. It suggests technologies like computer software, brain training games, voice recognition software and screen magnifiers for ADHD students, and notes strategies like simplifying instructions and providing written notes for auditory disabled students. The presentation emphasizes the importance of understanding student needs, finding the right technology to meet those needs, and sharing findings with others.Louis Vuitton (LVMH) in China
Louis Vuitton (LVMH) in ChinaMita Angela M. Dimalanta
油
This document discusses LVMH's expansion into China and strategies for overcoming threats from counterfeits. It notes that China represents a large luxury goods market and LVMH was an early entrant, giving it an advantage. However, overuse of logos hurt its luxury image. The document recommends focusing on customization, quality service through exclusive boutiques, and expanding to less developed Chinese cities and new product lines. It also suggests opportunities exist in Japan due to its respect for intellectual property laws and preference for authentic luxury goods.Louis vuitton China: Brand extension, NOlogo, ... KNG Asia
Louis vuitton China: Brand extension, NOlogo, ... KNG AsiaFrederic Derbaudrenghien
油
The document analyzes Louis Vuitton's brand identity, strategies in China, and potential new extensions. It diagnoses LV's image, values, and personality as luxury, travel-focused, and timeless. It discusses over-exposure in China and strategies like educating consumers. It also considers pros and cons of LV entering the perfume market in China, given traditions and growth. Other potential extensions discussed include home goods, cars, and tiered product lines at different price points. The conclusion recommends tailored local strategies, exclusive experiences, and focusing on men's products to increase LV's sophistication in China.Thailand Retail Market | The New Hype On Community Mall
Thailand Retail Market | The New Hype On Community MallCanvassco
油
Community malls have become very popular in Thailand since 2008 as they provide greater convenience for modern Thai consumers compared to shopping in Bangkok's high traffic areas. They now make up 11% of the retail market. Real estate developers see them as attractive and profitable investments. Leading developers like Siam Future Development have pioneered the community mall concept and found success through customizing each mall to match the local population. While the market is maturing, developers continue introducing new concepts and formats to attract more customers. Community malls are expected to remain an important part of Thailand's retail landscape.Ad
More Related Content
Viewers also liked (19)
Questionnaire feedback for documentary
Questionnaire feedback for documentarybeckyhenry242
油
The document summarizes feedback received on a documentary. It shows that audiences found the documentary entertaining, informative, and attention-grabbing, which is important for gaining publicity and profit. However, the camera setup during interviews and sound quality could be improved. Viewers suggested areas for improvement like including more interviews while improving sound quality and transitions to create a higher quality, more engaging documentary.Magazines
Magazineslucygrace96
油
Top of the Pops was a TV show and magazine that featured popular artists playing their latest songs and counted down the top music singles. The magazine included interviews and gossip. The masthead used a bright blue color and swirling capital letters to seem laid back. Stars by the word "Top" emphasized it as the best pop magazine. A circle around "of the" resembled a microphone, relating to music. Billboard magazine featured pop and R&B music in large black lettering and primary colors, resembling old record discs. Its name referred to large advertisements, showing its popularity. Kerrang's masthead used bold black capital letters to capture interest, with slashes resembling broken rock music. Its name sounded like a loud guitar, fittingtask 1
task 1harisshaikhPBM
油
The document provides an overview of several energy drink products, including Monster Energy, Powerade, Red Bull, and Scheckter's Organic Energy. For each product, it discusses the target audience, logo/branding, website design, and ownership. It also analyzes sample advertisements for Monster Energy and Powerade. The ads aim to persuade young males that consuming the drinks will enhance sports performance and allow them to achieve extreme feats, like sponsored athletes.Filming 2
Filming 2nikievan1
油
The film crew decided to experiment with shooting footage at Waterloo Bridge, despite it not being in their original storyboard. They worked to get steady frames looking over the bridge as the sun began to set. They then turned the camera around to capture landscape shots of the River Thames from the other side of the bridge. Later, they relocated to Southbank to film a tracking shot of an artist walking and singing along the Thames, getting both wide shots and closer mid shots. They also captured more scenery footage near the London Eye before ending the day with an over the shoulder bench shot.Youth business loanapplication 2014 complete
Youth business loanapplication 2014 completeKamran Aziz
油
This document is a loan application form for a business loan. It requests information about the applicant, partners/directors, business details, loan details, security being offered, financial information and documents required.
The applicant is requesting a loan from Bank of Khyber to fund their business. Key details include the legal business name, address, industry, number of employees to be created, loan amount requested, and how funds will be used. Security being offered depends on loan amount, with personal guarantees or property collateral required.
The application also provides personal and financial details of the applicant, partners and directors. Attachments include account statements, business plan, equity proof and other required documents. Terms and conditions pertain to loan舒从舒 弍仂从舒 仗仂 仂舒亶 仗仂从仂仍亠仆亳
舒从舒 弍仂从舒 仗仂 仂舒亶 仗仂从仂仍亠仆亳lukoshka
油
弌亠亞亠亶 亠亠仍亠亞亳仆.
舒从舒 弍仂从舒 仗仂 仂舒亶 仗仂从仂仍亠仆亳亶.
丿从仂仍舒 舒仆舒仍亳亳从亳, 仆仂仍仂亞亳亠从亳亶 于亠舒从 26 舒仗亠仍 2015 亞.Ospreys
Ospreysvzt00
油
Ospreys are large birds of prey with a 23 inch height, 72 inch wingspan, and weight of 3.1 to 3.5 pounds. They mainly eat fish that they catch by diving into water. Ospreys mate for life but will find a new mate if their partner dies, and they lay 1-4 eggs per year that may or may not hatch. Their chicks fledge around 50-55 days, and ospreys reach maturity at 3-5 years old.Your Personal Brand: Market Your Best Self
Your Personal Brand: Market Your Best SelfFindSpark
油
The document discusses building a personal brand and marketing yourself. It covers knowing your personal story, owning what makes you unique, and presenting yourself as a person rather than just a resume. Key areas to develop a personal brand are outlined as social media, websites, and events. The presentation recommends tools to help with personal branding and invites the audience to join bootcamps to build their personal brand.Human Body - Muscular System
Human Body - Muscular Systemvzt00
油
The document discusses the muscular system and related topics. It defines key muscular system terms like actin, myosin, muscles types. It describes common muscular disorders like myotonia and myopathy. It provides facts about muscle composition, functions, and anatomy. Diagrams show muscle contraction and fiber structure. Common conditions affecting muscles are defined, such as cerebral palsy and muscular dystrophy. Causes of muscle soreness are outlined. The heart is described as the most important muscle that pumps blood through contraction of cardiac muscle fibers.Filming 3
Filming 3nikievan1
油
The film crew set up by Tower Bridge to capture scenery footage and tracking shots of an artist. They then moved to Clink Street in London Bridge as planned to mount the camera on a tripod and film the artist from different angles and distances to establish a base track under a tunnel. The camera was also moved across the road for an extreme wide shot and close-ups of the artist were filmed, with the crew experimenting with different shots of both the scenery and the artist.Task 1
Task 1harisshaikhPBM
油
The document discusses an anti-drink driving campaign. The purpose is to raise awareness and change attitudes about drink driving. The aim is to discourage driving after drinking. Techniques used in the campaign include a bold headline to catch attention, shocking imagery of a covered body after a failed rescue attempt, and informal language to seem less threatening. Statistics show the campaign has been successful, as road accidents and casualties involving alcohol have greatly decreased over 30 years, and attitudes towards drink driving have changed from acceptable to taboo.Apchin Design Corp - Portfolio
Apchin Design Corp - PortfolioApchin
油
Apchin Design is an Award-Winning design and building firm, specializing in creating luxury, functional and innovative design solutions.
Ncslma pre conference makerspaces1
Ncslma pre conference makerspaces1chcurtis
油
Makerspaces allow students to create, problem solve, and develop skills through hands-on projects. The document discusses why a makerspace should be established in a school library media center. A makerspace supports the school library media coordinator standard of providing leadership to transform the media center into a collaborative 21st century learning space. The document provides suggestions on setting up a makerspace, including potential locations, schedules, initial simple projects, challenges, and online resources.Us history frobel of ecce
Us history frobel of eccemgj2000
油
Friedrich Froebel established the first kindergarten program in Germany in 1837 based on principles of play-based learning. He believed that children learn best through hands-on activities using specialized materials he developed. The kindergarten model spread to the United States in the mid-1800s, where it grew rapidly. However, critics argued that kindergarten had become too rigid and structured, not reflecting new progressive ideas of how children learn best. Reformers in the early 1900s incorporated more free play, creative activities, and topics relevant to children's lives to make kindergarten more developmentally appropriate.ITEC 7530 JMOSS
ITEC 7530 JMOSSpcgrad13
油
The presentation discusses assistive technology for students with special needs. It defines assistive technology as tools used by individuals with disabilities to perform functions that may otherwise be difficult. The presentation outlines technologies that can help different types of students, including those with ADHD, auditory disabilities, and mild disabilities. It suggests technologies like computer software, brain training games, voice recognition software and screen magnifiers for ADHD students, and notes strategies like simplifying instructions and providing written notes for auditory disabled students. The presentation emphasizes the importance of understanding student needs, finding the right technology to meet those needs, and sharing findings with others.Similar to LUXURY RETAIL (7)
Louis Vuitton (LVMH) in China
Louis Vuitton (LVMH) in ChinaMita Angela M. Dimalanta
油
This document discusses LVMH's expansion into China and strategies for overcoming threats from counterfeits. It notes that China represents a large luxury goods market and LVMH was an early entrant, giving it an advantage. However, overuse of logos hurt its luxury image. The document recommends focusing on customization, quality service through exclusive boutiques, and expanding to less developed Chinese cities and new product lines. It also suggests opportunities exist in Japan due to its respect for intellectual property laws and preference for authentic luxury goods.Louis vuitton China: Brand extension, NOlogo, ... KNG Asia
Louis vuitton China: Brand extension, NOlogo, ... KNG AsiaFrederic Derbaudrenghien
油
The document analyzes Louis Vuitton's brand identity, strategies in China, and potential new extensions. It diagnoses LV's image, values, and personality as luxury, travel-focused, and timeless. It discusses over-exposure in China and strategies like educating consumers. It also considers pros and cons of LV entering the perfume market in China, given traditions and growth. Other potential extensions discussed include home goods, cars, and tiered product lines at different price points. The conclusion recommends tailored local strategies, exclusive experiences, and focusing on men's products to increase LV's sophistication in China.Thailand Retail Market | The New Hype On Community Mall
Thailand Retail Market | The New Hype On Community MallCanvassco
油
Community malls have become very popular in Thailand since 2008 as they provide greater convenience for modern Thai consumers compared to shopping in Bangkok's high traffic areas. They now make up 11% of the retail market. Real estate developers see them as attractive and profitable investments. Leading developers like Siam Future Development have pioneered the community mall concept and found success through customizing each mall to match the local population. While the market is maturing, developers continue introducing new concepts and formats to attract more customers. Community malls are expected to remain an important part of Thailand's retail landscape.Louis Vuitton_Case Study_Retail Management
Louis Vuitton_Case Study_Retail ManagementPrathik Shetty
油
This document discusses Louis Vuitton's entry and expansion in India. It notes that Louis Vuitton originally targeted only the super rich by opening stores in luxury hotels. However, it then aimed at the "sheer rich" market by opening stores in luxury malls, which provide higher foot traffic. Luxury malls are preferable to hotels for visibility and attracting various customer segments, though they require higher investments. The document also examines the different target groups for luxury goods in India and factors that have hindered the market.Louis vuitton mini case
Louis vuitton mini caseRhythm Tyagi
油
1. Louis Vuitton began as a trunk maker in 1854 and has since become a luxury goods conglomerate through mergers and acquisitions.
2. Their target market includes both men and women aged 16-80 with high incomes over $5500 per month who seek prestige and status.
3. Product lines include luggage, handbags, shoes, accessories and more distributed through flagship, department, and online stores.
4. Main competitors include Gucci, Prada, Fendi, and Hermes, but Louis Vuitton differentiates through its monogram, craftsmanship, creativity and heritage.Briefing DAD Students Awards 2010
Briefing DAD Students Awards 2010Pl鱈nio Okamoto
油
Westfield London needs to develop a digital marketing campaign to attract educated urbanites to the shopping center. These customers are affluent, educated young people living in major UK cities who are heavy internet and media users. The campaign should communicate what makes Westfield London's shopping experience unique compared to other destinations, such as its mix of retailers, superior services, and events space, to get these customers to visit the center.Luxury Retail in Europe
Luxury Retail in EuropeShiv ognito
油
The document discusses trends in the luxury goods market in Europe. It finds that the market has recovered strongly from the financial crisis, driven primarily by growth in Asia. Major luxury brands have invested heavily in expanding their retail networks and flagship stores in Europe's top shopping destinations. London, Paris, and Moscow command the highest prime retail rents in Europe, ranging from 7,000-8,000 per square meter annually for flagship stores on their premier luxury shopping streets.Ad
More from Ngovan93 (11)
Job hunting - Cambridge Professional English
Job hunting - Cambridge Professional EnglishNgovan93
油
The document discusses the benefits of exercise for mental health. It states that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness.MARKETING PLAN FOR VENUSPAINT LTD. CO
MARKETING PLAN FOR VENUSPAINT LTD. CONgovan93
油
The whole passion in marketing that my teammates and I did in 3 months for only one best marketing plan.
Industry: Decorative Paints
--------------------------
Thanks Th.S Nguyen Anh Tuan for the hardest time you taught us step by step about marketing planning! L畉p K畉 Ho畉ch Marketing cho c担ng ty TNHH VenusPaint 
L畉p K畉 Ho畉ch Marketing cho c担ng ty TNHH VenusPaint Ngovan93
油
MARKETING PLANNING - VENUSPAINT MTD. COMPANY
Build marketing plan for VenusPaint LTD. Co
----------------------
Ngo Ngoc Thuy Van and teammates | 11DMA1THE MARKETING MIX STRATEGY OF HD BANK (HO CHI MINH DEVELOPMENT JOINT STOCK CO...
THE MARKETING MIX STRATEGY OF HD BANK (HO CHI MINH DEVELOPMENT JOINT STOCK CO...Ngovan93
油
- Analyse 7Ps of HD Bank to its main services
- Evaluate the efficiency of 7Ps and make solutions to improve servicesChi畉n L動畛c K棚nh Ph但n Ph畛i C畛a C担ng Ty May Nh B竪
Chi畉n L動畛c K棚nh Ph但n Ph畛i C畛a C担ng Ty May Nh B竪Ngovan93
油
SUPPLY CHAIN PRESENTATION - NHA BE Garment Corporation
- Analyse the supply chain strategy of each brand : Novelty; De Celso, Mattana
- Make a valuation of the efficiency of developing brand's channel
------------------------
My teammates and I did in the last semester of 4th yearBIG IDEA FOR OK BRAND CONDOM - MAPU
BIG IDEA FOR OK BRAND CONDOM - MAPUNgovan93
油
1st memorable contest with Ms. Kim - a potential PR-er :D. We are a couple of craziness.Egg Program - End 3rd year - 
Egg Program - End 3rd year - Ngovan93
油
The document proposes a marketing campaign for Coca-Cola in Vietnam to promote friendship between people from Hanoi and Saigon. It involves 3 stages:
1) Like - Create love stories showing a relationship between someone from each city to develop positive feelings. Short films and social media will be used.
2) Respect and Be Respected - Educate youth about each other's cultures through social media to foster understanding and respect.
3) Love - Encourage expression of love between the cities through sign language lessons with celebrities and photos on digital billboards.
The goal is to change attitudes from dislike to connection through shared happiness from Coke.Vinacafe v s畛 n畛 l畛c khai m畛 chi畉n d畛ch ny!
Vinacafe v s畛 n畛 l畛c khai m畛 chi畉n d畛ch ny!Ngovan93
油
PHAN TICH VE CHIEN DICH CUA VINACAFE - S畛 畛t ph叩 c畛a vi畛c v畉ch tr畉n b畛 m畉t th畉t trong t叩c nghi畛p c畛a agency :3CHAPTER 8 - PRICING IN MARKETING PLANNING
CHAPTER 8 - PRICING IN MARKETING PLANNINGNgovan93
油
CHAPTER 8: PRICING - Translate from the book of MARKETING PLANNING - Stephan Sorger
-------------------------
Ng担 Ng畛c Th湛y V但n & Teammates 11DMA1Chi畉n L動畛c Gi叩 C畛a Colgate Pamolive 
Chi畉n L動畛c Gi叩 C畛a Colgate Pamolive Ngovan93
油
Price management - presentation
Deeply analysis about price management of toothpaste industry & Colgate Pamolive.
Ad