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Luxury Travel Agency

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EvoMantra
EvoMantra

It is a renowned travel agency which offers luxury travel experience to its guests. Check more on http://www.evomantra.com/case-studies/travel

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www.evomantra.com Not just grow your business, Evolve! LUXURY TRAVELLUXURY TRAVEL
THE CLIENT Renowned Travel Agency which offers Luxury travel experience to its guests and gives the opportunity to explore fabled destinations providing a glimpse of rich cultural heritage of Incredible India. Clients Requirement TARGET MARKET 1) Drive maximum amount of traffic and sales. 2) Improvement in Business keyword Rankings. 3) Increase targeted audiences outside India. 4) Building brand awareness in Search Engines with qualitative backlinks. 5) Set and Manage Content Strategy for Travel. 6) Boost Marketing Strategies and efforts to build brand name.
PLAN OF ACTION Created audience focused content through insight, analysis and how to style con- tent. THE RESULTS Started this project in June, 2015 and since then we have achieved a significant results due to consistent marketing efforts. Traffic has grown up steadily due to the quality con- tent which leads to quality audience. Then leveraged the content to converse with our audience across Quora, twitter and facebook thereby attracting huge interest which resulted in increased engage- ment over social media channels. For Social Media, we developed many new campaigns targeting different countries which resulted in increase clicks, page likes, impression and reach. Focused on following as many relevant groups and communities as possible to grow our organic reach potential. Off site content marketing strategy which helped in build awareness and keyword rankings. Focused on including main keywords across website content, Urls and internal linking. For paid media we optimised for location and device which resulted in increase sales and revenue and lower CPV. JUNE 2015 AUGUST 2016
CURRENT RANKINGS Keywords Royal Train journeys International Luxury Trains Leading Luxury Train Luxury Palace on Wheels Heritage of India Asia Leading Luxury Train World’s Leading Luxury Train World’s Leading Train NA NA 20 40 30 20 40 20 6 9 2 10 10 5 6 2 May 05 2015 30th June, 2016 CTR 78.45 JUNE 2016 JULY 2016 SEARCH TRAFFIC CLICK 47.23 JUNE 2016 JULY 2016
YOUTUBE TRAFFIC VIEWS 134.45 JUNE 2016 JULY 2016 CPV 28.63 JUNE 2016 JULY 2016 TOTAL TRAFFIC 14% 2014-2015 2015-2016 ORGANIC TRAFFIC 52.5% 2014-2015 2015-2016
VISITORS 12% 24.5% NEW VISITORS RETURNING VISITORS PAID CAMPAIGN PAGE LIKES 58.35% WEBSITE CLICKS 87.79% 2014-2015 2015-2016 2014-2015 2015-2016
ORGANIC REACH 41% IMPRESSION 94.9% 2014-2015 2015-2016 2014-2015 2015-2016 CONVERSION RATE 9.2% SOCIAL ENGAGEMENT 75.9% 2014-2015 2015-2016 2014-2015 2015-2016
58.35% PAGE LIKES 87.79% WEBSITE CLICKS 2014-2015 2015-2016 2014-2015 2015-2016

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Luxury Travel Agency

  • 1. www.evomantra.com Not just grow your business, Evolve! LUXURY TRAVELLUXURY TRAVEL
  • 2. THE CLIENT Renowned Travel Agency which offers Luxury travel experience to its guests and gives the opportunity to explore fabled destinations providing a glimpse of rich cultural heritage of Incredible India. Clients Requirement TARGET MARKET 1) Drive maximum amount of traffic and sales. 2) Improvement in Business keyword Rankings. 3) Increase targeted audiences outside India. 4) Building brand awareness in Search Engines with qualitative backlinks. 5) Set and Manage Content Strategy for Travel. 6) Boost Marketing Strategies and efforts to build brand name.
  • 3. PLAN OF ACTION Created audience focused content through insight, analysis and how to style con- tent. THE RESULTS Started this project in June, 2015 and since then we have achieved a significant results due to consistent marketing efforts. Traffic has grown up steadily due to the quality con- tent which leads to quality audience. Then leveraged the content to converse with our audience across Quora, twitter and facebook thereby attracting huge interest which resulted in increased engage- ment over social media channels. For Social Media, we developed many new campaigns targeting different countries which resulted in increase clicks, page likes, impression and reach. Focused on following as many relevant groups and communities as possible to grow our organic reach potential. Off site content marketing strategy which helped in build awareness and keyword rankings. Focused on including main keywords across website content, Urls and internal linking. For paid media we optimised for location and device which resulted in increase sales and revenue and lower CPV. JUNE 2015 AUGUST 2016
  • 4. CURRENT RANKINGS Keywords Royal Train journeys International Luxury Trains Leading Luxury Train Luxury Palace on Wheels Heritage of India Asia Leading Luxury Train World’s Leading Luxury Train World’s Leading Train NA NA 20 40 30 20 40 20 6 9 2 10 10 5 6 2 May 05 2015 30th June, 2016 CTR 78.45 JUNE 2016 JULY 2016 SEARCH TRAFFIC CLICK 47.23 JUNE 2016 JULY 2016
  • 5. YOUTUBE TRAFFIC VIEWS 134.45 JUNE 2016 JULY 2016 CPV 28.63 JUNE 2016 JULY 2016 TOTAL TRAFFIC 14% 2014-2015 2015-2016 ORGANIC TRAFFIC 52.5% 2014-2015 2015-2016
  • 6. VISITORS 12% 24.5% NEW VISITORS RETURNING VISITORS PAID CAMPAIGN PAGE LIKES 58.35% WEBSITE CLICKS 87.79% 2014-2015 2015-2016 2014-2015 2015-2016
  • 7. ORGANIC REACH 41% IMPRESSION 94.9% 2014-2015 2015-2016 2014-2015 2015-2016 CONVERSION RATE 9.2% SOCIAL ENGAGEMENT 75.9% 2014-2015 2015-2016 2014-2015 2015-2016