Lvb rox-2011-case-study
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Social Media Marketing Case Study for the Hawaiian island of Lanai featuring our innovative New Media Artist-in-Residence Program.
Lvb rox-2011-case-study
- 1. Lnai Visitors Bureau New Media Artist-in-Residence Social Media Campaign 1 Roxanne Darling www.barefeetstudios.com @roxannedarling photo credit: Everything Everywhere
- 2. Seven Bloggers Roxanne Darling www.barefeetstudios.com @roxannedarling 2
- 3. Seven Bloggers Roxanne Darling www.barefeetstudios.com @roxannedarling 2
- 4. Seven Bloggers Roxanne Darling www.barefeetstudios.com @roxannedarling 2
- 5. Seven Bloggers Roxanne Darling www.barefeetstudios.com @roxannedarling 2
- 6. Seven Bloggers Roxanne Darling www.barefeetstudios.com @roxannedarling 2
- 7. Seven Bloggers Roxanne Darling www.barefeetstudios.com @roxannedarling 2
- 8. Seven Bloggers Roxanne Darling www.barefeetstudios.com @roxannedarling 2
- 9. Seven Bloggers Roxanne Darling www.barefeetstudios.com @roxannedarling 2
- 10. Average Klout Score Roxanne Darling www.barefeetstudios.com @roxannedarling 3
- 11. Average Klout Score Roxanne Darling www.barefeetstudios.com @roxannedarling 3
- 12. Six Months photo credit: Andy Beal Roxanne Darling www.barefeetstudios.com @roxannedarling 4
- 13. Six Months January - June 2011 photo credit: Andy Beal Roxanne Darling www.barefeetstudios.com @roxannedarling 4
- 14. Plus Secret Sauce Bloggers were treated as special invited guests Required to collaborate over 6 months Custom graphic provided for attribution/FTC Close connections with local community Complete editorial freedom Small stipend plus all travel expenses paid Roxanne Darling www.barefeetstudios.com @roxannedarling 5
- 15. photo credit: Travels With Two Roxanne Darling www.barefeetstudios.com @roxannedarling 6
- 16. Assets: Blog Twitter Facebook Flickr photo credit: Travels With Two Roxanne Darling www.barefeetstudios.com @roxannedarling 6
- 17. photo credit: The Vacation Gals Roxanne Darling www.barefeetstudios.com @roxannedarling 7
- 18. 55 Blog Posts 381,000 monthly pageviews photo credit: The Vacation Gals Roxanne Darling www.barefeetstudios.com @roxannedarling 7
- 19. photo credit: Chris Gray Faust Roxanne Darling www.barefeetstudios.com @roxannedarling 8
- 20. Several Hundred Photographs photo credit: Chris Gray Faust Roxanne Darling www.barefeetstudios.com @roxannedarling 8
- 21. on Google for Visit Lanai photo credit: Andy Beal Roxanne Darling www.barefeetstudios.com @roxannedarling 9
- 22. 516% Increase on Google for Visit Lanai photo credit: Andy Beal Roxanne Darling www.barefeetstudios.com @roxannedarling 9
- 23. Results for Visit Lanai Roxanne Darling www.barefeetstudios.com @roxannedarling 10
- 24. 2.5 Million New Results for Visit Lanai Roxanne Darling www.barefeetstudios.com @roxannedarling 10
- 25. Visitor Spending photo credit: J Glenn Montano Roxanne Darling www.barefeetstudios.com @roxannedarling 11
- 26. Visitor Spending Up 28% photo credit: J Glenn Montano Roxanne Darling www.barefeetstudios.com @roxannedarling 11
- 27. based on production costs photo credit: Travels with Two Roxanne Darling www.barefeetstudios.com @roxannedarling 12
- 28. 715% ROI based on production costs photo credit: Travels with Two Roxanne Darling www.barefeetstudios.com @roxannedarling 12
- 29. based on PR/SM Value photo credit: Andy Beal Roxanne Darling www.barefeetstudios.com @roxannedarling 13
- 30. Total ROI $1.5M based on PR/SM Value photo credit: Andy Beal Roxanne Darling www.barefeetstudios.com @roxannedarling 13
- 31. Syndicated in: Roxanne Darling www.barefeetstudios.com @roxannedarling 14
- 32. Syndicated in: Roxanne Darling www.barefeetstudios.com @roxannedarling 14
- 33. Praised by: Roxanne Darling www.barefeetstudios.com @roxannedarling 15
- 34. Praised by: Roxanne Darling www.barefeetstudios.com @roxannedarling 15
- 35. Loved by: The Client: I am blown away by how much "the needle moved" and the minimum estimated value vs. actual ROI... the results went well beyond my wildest hopes for the campaign. Roxanne Darling www.barefeetstudios.com @roxannedarling 16
- 36. Designed & Produced by: Roxanne Darling barefeetstudios.com Roxanne Darling www.barefeetstudios.com @roxannedarling 17
- 37. Designed & Produced by: Roxanne Darling barefeetstudios.com Roxanne Darling www.barefeetstudios.com @roxannedarling 17