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Lydia - Why is this app so great ?

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Remi Duvoux

1 week ago, I started to analyze the best products in town. My first presentation about Trainline got 1K views in 1 week. I've been a heavy Lydia user for a long time now, and I believe it deserves to be next in line! I chose Lydia among other P2P payment providers such as Pumpkin or Paypal, simply because I don't use them. If you think some other app has a better product, please say it in the comments! Don't forget to follow me on Twitter and ºÝºÝߣshare to get my next presentations!

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WHY IS THIS APP SO GREAT?
5 YEARS AGO, ANYONE COULD ALREADY REIMBURSE FRIENDS.
OR MAKE A BANK TRANSFER.
BUT LYDIA WON. HOW? THEIR PRODUCT IS AWESOME. PERIOD.
WHAT DO PEOPLE THINK WHEN IT COMES TO PAYING VIA AN APP? 1. IS IT SECURE ? 2. IS IT COMPLEX TO SETUP ? 3. WHAT IF MY FRIENDS DON'T USE IT ? 4. WHAT IF I HAVE NO SIGNAL ?
ONBOARDING 1. THE USER FEELS SAFE 2. AS EASY AS IT COULD BE. 3. DON'T STOP ME NOW
1. THE USER FEELS SAFE At every security sensitive step, the app great security is recalled.
2. EASY Instead of having to copy his card number, the user can use his camera.
2. EASY When clicking on expiry date or cryptogram, the keyboard is a numerical keyboard, instead of a regular one. No friction. No useless keyboard struggle.
3. DON'T STOP ME NOW After this short process, the user can access 95% of the app's capabilities. However, if he needs to send large amounts of money, he'll need to provide more details. -> reduce friction for onboarding -> make the user love your app -> ask him for more details if he needs extra features
SEAMLESS PAYMENT 1. YOU CAN'T MISS IT 2. 6 CLICKS, 5 SECONDS 3. INSTANT VALIDATION
1. YOU CAN'T MISS IT When opening the app, you can't miss the start of the payment process. The core user path is HUGE.
2. 6 CLICKS, 5 SECONDS 6 clicks max How?
2. 6 CLICKS, 5 SECONDS 1 click to pick the amount. 1 click to select either contact or professional. On click, it validates the amount and goes to next screen. No unnecessary VALIDATE button!
2. 6 CLICKS, 5 SECONDS Most recent friends are already preselected Keyboard is already here for the user to type either name, email or phone number Up to 3 clicks to select friend (2 letters, 1 click to select)
2. 6 CLICKS, 5 SECONDS 1 click to "Pay" And it's done!
2. 6 CLICKS, 5 SECONDS Takeaways: - no validate button - display the most likely results - your core user path must be huge - when the user has to type something, show the keyboard and preselect the field!
MEANWHILE...
3. INSTANT VALIDATION As soon as the last digit of the confirmation code is typed, the transaction is processed. No network? No problem. The transaction will be processed as soon as you get signal back.
PRODUCT VIRALITY 1. INVITE A FRIEND 2. ASK A FRIEND 3. SMART PARTNERSHIPS
gets +1K users per day How ?
1. INVITE A FRIEND Well... I spent it If you reimburse a friend who didn't use the app, Lydia gives you 1€. The number of your "recruits" shows each time you open the menu!
2. ASK A FRIEND Anyone can ask anyone to be paid on Lydia. If the user requires a payment from someone who doesn't have the app, he'll receive a text message with a link to install it. Without knowing it, the user just promoted the app!
3. SMART PARTNERSHIPS Lydia has set smart partnerships with some shops & bars. If you pay with Lydia, you get exclusive discounts.
YOU LIKED THESE SLIDES?
CHECK MY PRESENTATION
THANKS Remi Duvoux Freelance Ruby on Rails developer - Product Lover Follow me on Twitter: @r_duvoux

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Lydia - Why is this app so great ?

  • 1. WHY IS THIS APP SO GREAT?
  • 2. 5 YEARS AGO, ANYONE COULD ALREADY REIMBURSE FRIENDS.
  • 3. OR MAKE A BANK TRANSFER.
  • 4. BUT LYDIA WON. HOW? THEIR PRODUCT IS AWESOME. PERIOD.
  • 5. WHAT DO PEOPLE THINK WHEN IT COMES TO PAYING VIA AN APP? 1. IS IT SECURE ? 2. IS IT COMPLEX TO SETUP ? 3. WHAT IF MY FRIENDS DON'T USE IT ? 4. WHAT IF I HAVE NO SIGNAL ?
  • 6. ONBOARDING 1. THE USER FEELS SAFE 2. AS EASY AS IT COULD BE. 3. DON'T STOP ME NOW
  • 7. 1. THE USER FEELS SAFE At every security sensitive step, the app great security is recalled.
  • 8. 2. EASY Instead of having to copy his card number, the user can use his camera.
  • 9. 2. EASY When clicking on expiry date or cryptogram, the keyboard is a numerical keyboard, instead of a regular one. No friction. No useless keyboard struggle.
  • 10. 3. DON'T STOP ME NOW After this short process, the user can access 95% of the app's capabilities. However, if he needs to send large amounts of money, he'll need to provide more details. -> reduce friction for onboarding -> make the user love your app -> ask him for more details if he needs extra features
  • 11. SEAMLESS PAYMENT 1. YOU CAN'T MISS IT 2. 6 CLICKS, 5 SECONDS 3. INSTANT VALIDATION
  • 12. 1. YOU CAN'T MISS IT When opening the app, you can't miss the start of the payment process. The core user path is HUGE.
  • 13. 2. 6 CLICKS, 5 SECONDS 6 clicks max How?
  • 14. 2. 6 CLICKS, 5 SECONDS 1 click to pick the amount. 1 click to select either contact or professional. On click, it validates the amount and goes to next screen. No unnecessary VALIDATE button!
  • 15. 2. 6 CLICKS, 5 SECONDS Most recent friends are already preselected Keyboard is already here for the user to type either name, email or phone number Up to 3 clicks to select friend (2 letters, 1 click to select)
  • 16. 2. 6 CLICKS, 5 SECONDS 1 click to "Pay" And it's done!
  • 17. 2. 6 CLICKS, 5 SECONDS Takeaways: - no validate button - display the most likely results - your core user path must be huge - when the user has to type something, show the keyboard and preselect the field!
  • 19. 3. INSTANT VALIDATION As soon as the last digit of the confirmation code is typed, the transaction is processed. No network? No problem. The transaction will be processed as soon as you get signal back.
  • 20. PRODUCT VIRALITY 1. INVITE A FRIEND 2. ASK A FRIEND 3. SMART PARTNERSHIPS
  • 21. gets +1K users per day How ?
  • 22. 1. INVITE A FRIEND Well... I spent it If you reimburse a friend who didn't use the app, Lydia gives you 1€. The number of your "recruits" shows each time you open the menu!
  • 23. 2. ASK A FRIEND Anyone can ask anyone to be paid on Lydia. If the user requires a payment from someone who doesn't have the app, he'll receive a text message with a link to install it. Without knowing it, the user just promoted the app!
  • 24. 3. SMART PARTNERSHIPS Lydia has set smart partnerships with some shops & bars. If you pay with Lydia, you get exclusive discounts.
  • 27. THANKS Remi Duvoux Freelance Ruby on Rails developer - Product Lover Follow me on Twitter: @r_duvoux