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Lyubomir Popov - OA Conf Live Edition 19.03.2021

Internet marketing agency Netpeak
Internet marketing agency Netpeak

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仂仄亠仆亳亠 于 Google Ads 仗亠亰 仗仂仍亠亟仆舒舒 (亳 舒亰亳) 亞仂亟亳仆舒, 于亰舒仆亳 仆舒仍舒亞舒仆亠仂仆舒 AI
ﾐ頴笑斜狐 仂仗仂于 丕仗舒于亳亠仍 仆舒 舒亞亠仆亳 弌 (sem.bg) 2
弌丐! 弌 乂 ...
4 I. To be or NOT to be Google Partner II. 亠舒仍亠仆 仍舒亶 Smart 从舒仄仗舒仆亳, 于 仆舒仂于舒亠仆舒 仆亳舒 于 UK (London) III. Privacy excuse 亳仍亳 从舒从 亠 从亳于舒 亟舒仆仆亳, 亠仍 亟舒 仆礆舒 亟舒仆仆亳 亰舒 舒仆舒仍亳亰 => 亟舒 仆亠 仄仂亢亠 亟舒 于亰亠仄舒 亠亠仆亳 => 亟舒 亳亰弍亠亠 仗舒于亳仍仆仂仂 Smart 亠亠仆亳亠
5 舒 仂亰亳 舒亟亠 亠 仆舒仄亳舒 于亳从亳 仂亳亳舒仍仆亳 仂弍亠仆亳 亰舒 仗仂仄亠仆亳 于 Google Ads: https://support.google.com/google-ads/announcements/9048695?hl=en 从仂 亠 仗仂亠亳仆舒 亳 于于亳亠仍仆舒 亟舒, 亳亰弍磪于舒亶亠 亟舒 亞亳 亠亠亠, 弍亠亰 仆仂仆亳 从仗亳从亳 仗仂亟 从舒
I. To be or NOT to be Google Partner
7 舒从于仂 亠 亠 仍亳 仗亠亰 亠于舒亳 2022 亞.? Helping Partners get ready for the new Google Partners program February 23, 2021 https://support.google.com/google-ads/answ er/10417534 Your Google Partners registered Ads manager account needs to have a minimum optimization score of 70% How to earn a Google Partner badge https://support.google.com/google-ads /answer/9702452
8 亠舒仍仆亳 亟舒仆仆亳 仂 仆舒亳 MCC account
9 仂于仂 (20). 弌仗亠亳舒仍亠仆 弍仂仆 于 亠从亳舒 Recommendations Auto-Apply ( Beta 亰舒亠亞舒)
10 舒于亳亢亟舒仄 仆舒 仂亰亳 仂于亠从 ... The quality of the recommendations is exceptional, says Bob Myhal, Director of Digital Marketing at CBC Automotive, from 鍖agging redundant keywords to suggesting better-performing ad copy. And because we can review them before applying, were able to layer our own industry expertise and experience on top of recommendations and deliver the personalized campaigns and results our clients expect. https://support.google.com/google-ads/answer/10417534
11 To be or NOT to be a Google Partner ? = To be or NOT to be an Optimization Score Slave? That is the question? Your Google Partners registered Ads manager account needs to have a minimum optimization score of 70%
II. 亠舒仍亠仆 仍舒亶 Smart Campaign
13 亠舒仍亠仆 仍舒亶 仂 仄. 礌舒亳 2021 亞. 1. 亠仂亞舒从仂 仆舒仂于舒仆亠: 仂仆亟仂仆 亳 仂从仂仍仆仂亳亠 仄 (仍舒弍仂仆舒亠仍亠仆, 仍舒弍仂舒亰于亳 亳 仆亠从仂仆从亠仆亠仆 仗舒亰舒 :) ) 2. 亰亳从: 仆亞仍亳亶从亳 (仆亠仗仂仗仍亠仆 亳 仍舒弍仂 亠仄舒仆亳仆仂 亳亰亠仆 :) ) 3. 亳舒: 5-10 仂仆仂 亟亠亳仆亳舒仆亳 仍亞亳 B2C 亳 B2B (19 弍. 亠从仍舒仄仂亟舒亠仍亳, 舒于舒亳 于 舒从亳仂仆舒 亰舒 亟仄亳亠 仂 Search 从舒仄仗舒仆亳亳亠.) 4. 亠亳仆亳舒仆亳 亠舒仍亳亰舒亳亳: 弍舒亢亟舒仆亳 (Google Call Tracking) 亳 个仂仄舒 亰舒 从仂仆舒从. 5. 弌仂礌亳亠 仆舒 舒从舒仆舒: 亟仆舒 Smart 亳 仆磻仂仍从仂 Search 从舒仄仗舒仆亳亳 6. 仂弍仍亠仄: 丐于亟亠 亞仂仍礆 弍仂亶 仆亠仗仂亟仂亟亳 仂弍舒亢亟舒仆亳 (亰舒 仍亞亳, 从仂亳仂 亠 仆亠 仗亠亟仍舒亞舒)
14 仂亶 亳 从舒亠于仂 仆舒 leads
15
16
II. Privacy excuse 亳仍亳 从舒从 亠 仗亠仄舒于舒 亟舒仆仆亳, 亠仍 亟舒 仆礆舒 亟舒仆仆亳 亰舒 舒仆舒仍亳亰 => 亟舒 仆亠 仄仂亢亠 亟舒 于亰亠仄舒 亠亠仆亳 => 亟舒 亳亰弍亠亠 仗舒于亳仍仆仂仂 Smart 亠亠仆亳亠
18 舒 02.09.2020 亞. 仂亳亳舒仍亠仆 舒仆仂仆 (仆舒 舒仆亳舒舒 亰舒 舒仆仂仆亳), 于于 于亠从亳 舒从舒仆 亠 仗仂磦亳 仍亠亟仆仂仂 亳亰于亠亳亠 (Privacy excuse):
19 弌 仍亳仆从, 于仂亟亠 亟仂 https://support.google.com/google-ads/answer/7531771
20 https://support.google.com/google-ads/answer/10346549
21
22 Continue to use negative keywords: Exclude matches you dont want with negative keywords. Note that this update does not impact your negative keywords.
23
24 亰仗仂仍亰于舒仆舒 仍亳亠舒舒: All Google Ads campaigns will now be using improved Standard delivery - January 29, 2020 - https://support.google.com/google-ads/answer/9712796 Use Maximize conversions and Maximize conversion value with portfolio bid strategies - March 10, 2020 - https://support.google.com/google-ads/answer/9763450 Get discovered in more places with Discovery ads - May 27, 2020 - https://support.google.com/google-ads/answer/9904013 Reach more of your ideal customers with custom audiences - September 14, 2020 - https://support.google.com/google-ads/answer/10075331 Grow your business with broad match and Smart Bidding - November 16, 2020 - https://support.google.com/google-ads/answer/10198221 New data exclusion controls for Smart Bidding - January 7, 2021 - https://support.google.com/google-ads/answer/10325809 Bid across accounts with portfolio bid strategies - February 3, 2021 - https://support.google.com/google-ads/answer/10397693 Making it easier to reach the right customers on Search - February 4, 2021 - https://support.google.com/google-ads/answer/10346549 Grow clicks and conversions by using responsive search ads: the new default ad type for Search campaigns - February 18, 2021 - https://support.google.com/google-ads/answer/10434300 Helping Partners get ready for the new Google Partners program - February 23, 2021 - https://support.google.com/google-ads/answer/10417534
25 : 1. 丶亠仍 仆舒 仗仂仄亠仆亳亠: 亠仄亳仆舒于舒仆亠 从仄 舒于仂仄舒亳仆亳 Smart 从舒仄仗舒仆亳亳, 亰舒亟于亳亢于舒仆亳 仂 Smart 舒亠亞亳亳 亰舒 仂亠亳舒仆亠. 2. 弌从仂仂 仆舒 仗仂仄亠仆亳亠: 亠 仗仂-亞仂仍礆舒. 3. 弌亠亟于舒 亰舒 仗仂亳亞舒仆亠: 仄仗亠舒亳于仆仂 仆舒仍仂亢亠仆亳 仆仂于亳 亠仆亳亠从亳 仗舒于亳仍舒 亳 仍仂于亳, 从舒从仂 亰舒 于仂亟仆亳亠 亟舒仆仆亳, 舒从舒 亳 亰舒 亳亰仂亟仆亳亠. 4. 弌仂从: 仂仍从仂仂 亠 仄仂亢亠 仗仂-弍亰仂 5. 舒亳仆 亰舒 仗仂亳亞舒仆亠: 弌弌丐. 6. 亳亳仆亳: 仂亞舒 舒仄仂 亟舒 亞舒亟舒. 仄舒仄 亠亟仆仂 仄仂亠 仗舒于亳仍仂: 从仂 亟舒亟亠仆仂 弍亳亳亠 仆礆舒 仂弍仆亠仆亳亠 仗亳亳仆仆仂-仍亠亟于亠仆舒 亳 仍仂亞亳仆舒 于亰从舒, 亰仆舒亳 舒于舒 亟仄舒 亰舒 仗舒亳 ...
弌丐! 弌 乂 ...
ﾐ頴笑斜狐 仂仗仂于 弌 https:/ /sem.bg/ info@sem.bg 27

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Lyubomir Popov - OA Conf Live Edition 19.03.2021

  • 1. 仂仄亠仆亳亠 于 Google Ads 仗亠亰 仗仂仍亠亟仆舒舒 (亳 舒亰亳) 亞仂亟亳仆舒, 于亰舒仆亳 仆舒仍舒亞舒仆亠仂仆舒 AI
  • 4. 4 I. To be or NOT to be Google Partner II. 亠舒仍亠仆 仍舒亶 Smart 从舒仄仗舒仆亳, 于 仆舒仂于舒亠仆舒 仆亳舒 于 UK (London) III. Privacy excuse 亳仍亳 从舒从 亠 从亳于舒 亟舒仆仆亳, 亠仍 亟舒 仆礆舒 亟舒仆仆亳 亰舒 舒仆舒仍亳亰 => 亟舒 仆亠 仄仂亢亠 亟舒 于亰亠仄舒 亠亠仆亳 => 亟舒 亳亰弍亠亠 仗舒于亳仍仆仂仂 Smart 亠亠仆亳亠
  • 5. 5 舒 仂亰亳 舒亟亠 亠 仆舒仄亳舒 于亳从亳 仂亳亳舒仍仆亳 仂弍亠仆亳 亰舒 仗仂仄亠仆亳 于 Google Ads: https://support.google.com/google-ads/announcements/9048695?hl=en 从仂 亠 仗仂亠亳仆舒 亳 于于亳亠仍仆舒 亟舒, 亳亰弍磪于舒亶亠 亟舒 亞亳 亠亠亠, 弍亠亰 仆仂仆亳 从仗亳从亳 仗仂亟 从舒
  • 6. I. To be or NOT to be Google Partner
  • 7. 7 舒从于仂 亠 亠 仍亳 仗亠亰 亠于舒亳 2022 亞.? Helping Partners get ready for the new Google Partners program February 23, 2021 https://support.google.com/google-ads/answ er/10417534 Your Google Partners registered Ads manager account needs to have a minimum optimization score of 70% How to earn a Google Partner badge https://support.google.com/google-ads /answer/9702452
  • 9. 9 仂于仂 (20). 弌仗亠亳舒仍亠仆 弍仂仆 于 亠从亳舒 Recommendations Auto-Apply ( Beta 亰舒亠亞舒)
  • 10. 10 舒于亳亢亟舒仄 仆舒 仂亰亳 仂于亠从 ... The quality of the recommendations is exceptional, says Bob Myhal, Director of Digital Marketing at CBC Automotive, from 鍖agging redundant keywords to suggesting better-performing ad copy. And because we can review them before applying, were able to layer our own industry expertise and experience on top of recommendations and deliver the personalized campaigns and results our clients expect. https://support.google.com/google-ads/answer/10417534
  • 11. 11 To be or NOT to be a Google Partner ? = To be or NOT to be an Optimization Score Slave? That is the question? Your Google Partners registered Ads manager account needs to have a minimum optimization score of 70%
  • 13. 13 亠舒仍亠仆 仍舒亶 仂 仄. 礌舒亳 2021 亞. 1. 亠仂亞舒从仂 仆舒仂于舒仆亠: 仂仆亟仂仆 亳 仂从仂仍仆仂亳亠 仄 (仍舒弍仂仆舒亠仍亠仆, 仍舒弍仂舒亰于亳 亳 仆亠从仂仆从亠仆亠仆 仗舒亰舒 :) ) 2. 亰亳从: 仆亞仍亳亶从亳 (仆亠仗仂仗仍亠仆 亳 仍舒弍仂 亠仄舒仆亳仆仂 亳亰亠仆 :) ) 3. 亳舒: 5-10 仂仆仂 亟亠亳仆亳舒仆亳 仍亞亳 B2C 亳 B2B (19 弍. 亠从仍舒仄仂亟舒亠仍亳, 舒于舒亳 于 舒从亳仂仆舒 亰舒 亟仄亳亠 仂 Search 从舒仄仗舒仆亳亳亠.) 4. 亠亳仆亳舒仆亳 亠舒仍亳亰舒亳亳: 弍舒亢亟舒仆亳 (Google Call Tracking) 亳 个仂仄舒 亰舒 从仂仆舒从. 5. 弌仂礌亳亠 仆舒 舒从舒仆舒: 亟仆舒 Smart 亳 仆磻仂仍从仂 Search 从舒仄仗舒仆亳亳 6. 仂弍仍亠仄: 丐于亟亠 亞仂仍礆 弍仂亶 仆亠仗仂亟仂亟亳 仂弍舒亢亟舒仆亳 (亰舒 仍亞亳, 从仂亳仂 亠 仆亠 仗亠亟仍舒亞舒)
  • 15. 15
  • 16. 16
  • 17. II. Privacy excuse 亳仍亳 从舒从 亠 仗亠仄舒于舒 亟舒仆仆亳, 亠仍 亟舒 仆礆舒 亟舒仆仆亳 亰舒 舒仆舒仍亳亰 => 亟舒 仆亠 仄仂亢亠 亟舒 于亰亠仄舒 亠亠仆亳 => 亟舒 亳亰弍亠亠 仗舒于亳仍仆仂仂 Smart 亠亠仆亳亠
  • 18. 18 舒 02.09.2020 亞. 仂亳亳舒仍亠仆 舒仆仂仆 (仆舒 舒仆亳舒舒 亰舒 舒仆仂仆亳), 于于 于亠从亳 舒从舒仆 亠 仗仂磦亳 仍亠亟仆仂仂 亳亰于亠亳亠 (Privacy excuse):
  • 19. 19 弌 仍亳仆从, 于仂亟亠 亟仂 https://support.google.com/google-ads/answer/7531771
  • 21. 21
  • 22. 22 Continue to use negative keywords: Exclude matches you dont want with negative keywords. Note that this update does not impact your negative keywords.
  • 23. 23
  • 24. 24 亰仗仂仍亰于舒仆舒 仍亳亠舒舒: All Google Ads campaigns will now be using improved Standard delivery - January 29, 2020 - https://support.google.com/google-ads/answer/9712796 Use Maximize conversions and Maximize conversion value with portfolio bid strategies - March 10, 2020 - https://support.google.com/google-ads/answer/9763450 Get discovered in more places with Discovery ads - May 27, 2020 - https://support.google.com/google-ads/answer/9904013 Reach more of your ideal customers with custom audiences - September 14, 2020 - https://support.google.com/google-ads/answer/10075331 Grow your business with broad match and Smart Bidding - November 16, 2020 - https://support.google.com/google-ads/answer/10198221 New data exclusion controls for Smart Bidding - January 7, 2021 - https://support.google.com/google-ads/answer/10325809 Bid across accounts with portfolio bid strategies - February 3, 2021 - https://support.google.com/google-ads/answer/10397693 Making it easier to reach the right customers on Search - February 4, 2021 - https://support.google.com/google-ads/answer/10346549 Grow clicks and conversions by using responsive search ads: the new default ad type for Search campaigns - February 18, 2021 - https://support.google.com/google-ads/answer/10434300 Helping Partners get ready for the new Google Partners program - February 23, 2021 - https://support.google.com/google-ads/answer/10417534
  • 25. 25 : 1. 丶亠仍 仆舒 仗仂仄亠仆亳亠: 亠仄亳仆舒于舒仆亠 从仄 舒于仂仄舒亳仆亳 Smart 从舒仄仗舒仆亳亳, 亰舒亟于亳亢于舒仆亳 仂 Smart 舒亠亞亳亳 亰舒 仂亠亳舒仆亠. 2. 弌从仂仂 仆舒 仗仂仄亠仆亳亠: 亠 仗仂-亞仂仍礆舒. 3. 弌亠亟于舒 亰舒 仗仂亳亞舒仆亠: 仄仗亠舒亳于仆仂 仆舒仍仂亢亠仆亳 仆仂于亳 亠仆亳亠从亳 仗舒于亳仍舒 亳 仍仂于亳, 从舒从仂 亰舒 于仂亟仆亳亠 亟舒仆仆亳, 舒从舒 亳 亰舒 亳亰仂亟仆亳亠. 4. 弌仂从: 仂仍从仂仂 亠 仄仂亢亠 仗仂-弍亰仂 5. 舒亳仆 亰舒 仗仂亳亞舒仆亠: 弌弌丐. 6. 亳亳仆亳: 仂亞舒 舒仄仂 亟舒 亞舒亟舒. 仄舒仄 亠亟仆仂 仄仂亠 仗舒于亳仍仂: 从仂 亟舒亟亠仆仂 弍亳亳亠 仆礆舒 仂弍仆亠仆亳亠 仗亳亳仆仆仂-仍亠亟于亠仆舒 亳 仍仂亞亳仆舒 于亰从舒, 亰仆舒亳 舒于舒 亟仄舒 亰舒 仗舒亳 ...