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Mobilization of the Health Industry

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Monitise MEA
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This document discusses the mobilization of the health industry. It introduces Fatih Isbecer and his company Pozitron, a top mobile solutions provider that developed Turkey's first mobile banking app. The document outlines how industries like health are adopting mobility and the benefits this brings like increased productivity, cost reductions, and security. Examples of mobile health apps and diagnostics are provided, as well as how mobility can transform areas like content, employee training, and integration in the health sector. The potential for iPad to act as a game changer in mobile detailing is also discussed.

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Mobilization of the Health Industry By Fatih Isbecer September 2012
About Fatih Isbecer Founder & CEO of Pozitron Twitter: isbecer Endeavor Advisory Board Member, TUBISAD Administrative Board Member
About Pozitron Pozitron is one of EMEA regions top mobile solutions providers and the first to develop mobile banking applications in Turkey Our Mission: We help our clients grow their businesses with our unique and custom implemented mobile technologies Our Cutting Edge Solutions: Turkeys first Mobile banking application for Is Bank. Worlds pioneering Mobile Ticketing app for Turkish Airlines. Software provider for eBay ya Award Winning eDetailing tablet Solution ProDG for GSK
Industries Adopting Mobility Automotive Health Entertainment Workforce Retail Education Manufacturing Banks & Financial Services
Focus Areas in Enterprise Mobility Mobilize your workforce with advanced CRM Sales Force and CLM tools Business Intelligence Collect and Analyze data instantly Access your data from your smartphone of Cloud Storage tablet at anytime Security Secure access to your enterprise data Have meetings and share documents from Collaboration anywhere in the world
Benefits of Mobility to Enterprises Operational Effeciency and Cost-Reduction 25% Increased Productivity 30% and Sales Security and Compliance 16% 23% Business Strategy 6% Flexibility Others Enterprises that adopt mobility for SFA Support, Cloud Storage, Business Intelligence and Security benefit from reduces costs, increased productivity and effeciency and heightened security.
Pharma Companies that Adopted Mobility
Healthcare Environment - Opportunities of the doctors want to be detailed in person of the physicians use smartphones, which is double general smartphone adoption of the doctors own iPads Source:http://www.prweb.com/rele ases/2011/10/prweb8846867.htm
Advantages of Mobile for Healthcare Heightened Productivity and Environment Friendly and Customer Attention Cost Effective Mobile detailing enables sales Using mobile tools in the healthcare reps to stand out in the crowd and industry, companies can significantly retain doctors attention for reduce paper consumption and longer. Tablets are slick and printing costs. Faster sharing popular tools among healthcare options, on tablet presentations and professionals. surveys will save your company both time and money.
Advantages of Mobile for Healthcare Promotion of Self-Care with All in One Tool for mobile devices CRM and CLM Applications ranging from heart rate A great tool for healthcare management to regulating sleeping professionals, mobile is offering true cycles are helping individuals to closed loop marketing and integrated improve personal health systems that prevent loss of data
Mobile Health in Developing Countries In July 2008 the UN Foundation and Vodafone technology partnership held a week-long workshop during a Rockefeller Foundation eHealth event, which brought together 25 experts in the use of mobile technology for health care. The three organisations have now combined forces to create the mHealth for Development programme. Children in rural areas, such as this village in Columbia, benefit from the use of mobile health technology to gather vital health data in remote locations. Mobile technology has the potential to revolutionise health care in developing countries, particularly in the area of heath awareness schemes and training health care professionals.
Mobile Diagnostic Examples Mobile radiology viewer & Instant Heart Rate smartphone ultrasound probe This app allows you to see every heart The device allows an ultrasound beat on the monitor. To measure you probe to be connected to a need to hold your finger on your smartphone via USB 2.0 support. iPhones camera
Mobile Tracking / Control Examples Pregnancy Weight Gain Tracker Migrane Journal Helps mothersetermine how much Migraine Diary is an electronic weight you need to gain, find out their replacement for a traditional migraine BMI, or body mass index. diary that migraine patients use to help diagnose and management treatments.
Mobile Transformation Focus Areas Content Employee Training Creating logical Even if the tablets are structure instead of very intuitive platforms, linear one is the key. companies need to train Take advantage of the their employees well to platform and go into the achieve highest level of direction that doctor is productivity interested in. Measurement Integration To be able to get most Proper integration of out of the mobile enterprises infrastructure platform, your tools or to mobile devices is applications need to have essential. Make sure that advanced measurement integration meets the high and analysis systems. security standards.
Is iPad a Game Changer? Fortune 500 are Fortune 100 deploying or Companies are piloting iPad using iPad Commercially Presenter Benefits: Slick and easy to carry, long battery, easy to use, engaging, no waiting time to turn on the device Customer Benefits: Interactive, customer centered, adjustable presentations, visual, all data displayed at once
Close the Marketing Loop with iPad
Mobile Detailing Unlike any other eDetailing tool, mobile devices offer an all in one solution for health professionals. Enhanced CLM Integrated CRM Easy Reporting Beautiful Presentations Reps can customize the detail and create a more personal experience On the go planning made possible, increasing productivity Logical structure instead of linear one, able to be more concise and go into the direction that doctor is interested in Story building instead of story telling/ more interactive and collaborative
Thank you! www.pozitron.com Email: info@pozitron.com Twitter: @Pozitron_Mobile, @isbecer

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Mobilization of the Health Industry

  • 1. Mobilization of the Health Industry By Fatih Isbecer September 2012
  • 2. About Fatih Isbecer Founder & CEO of Pozitron Twitter: isbecer Endeavor Advisory Board Member, TUBISAD Administrative Board Member
  • 3. About Pozitron Pozitron is one of EMEA regions top mobile solutions providers and the first to develop mobile banking applications in Turkey Our Mission: We help our clients grow their businesses with our unique and custom implemented mobile technologies Our Cutting Edge Solutions: Turkeys first Mobile banking application for Is Bank. Worlds pioneering Mobile Ticketing app for Turkish Airlines. Software provider for eBay ya Award Winning eDetailing tablet Solution ProDG for GSK
  • 4. Industries Adopting Mobility Automotive Health Entertainment Workforce Retail Education Manufacturing Banks & Financial Services
  • 5. Focus Areas in Enterprise Mobility Mobilize your workforce with advanced CRM Sales Force and CLM tools Business Intelligence Collect and Analyze data instantly Access your data from your smartphone of Cloud Storage tablet at anytime Security Secure access to your enterprise data Have meetings and share documents from Collaboration anywhere in the world
  • 6. Benefits of Mobility to Enterprises Operational Effeciency and Cost-Reduction 25% Increased Productivity 30% and Sales Security and Compliance 16% 23% Business Strategy 6% Flexibility Others Enterprises that adopt mobility for SFA Support, Cloud Storage, Business Intelligence and Security benefit from reduces costs, increased productivity and effeciency and heightened security.
  • 7. Pharma Companies that Adopted Mobility
  • 8. Healthcare Environment - Opportunities of the doctors want to be detailed in person of the physicians use smartphones, which is double general smartphone adoption of the doctors own iPads Source:http://www.prweb.com/rele ases/2011/10/prweb8846867.htm
  • 9. Advantages of Mobile for Healthcare Heightened Productivity and Environment Friendly and Customer Attention Cost Effective Mobile detailing enables sales Using mobile tools in the healthcare reps to stand out in the crowd and industry, companies can significantly retain doctors attention for reduce paper consumption and longer. Tablets are slick and printing costs. Faster sharing popular tools among healthcare options, on tablet presentations and professionals. surveys will save your company both time and money.
  • 10. Advantages of Mobile for Healthcare Promotion of Self-Care with All in One Tool for mobile devices CRM and CLM Applications ranging from heart rate A great tool for healthcare management to regulating sleeping professionals, mobile is offering true cycles are helping individuals to closed loop marketing and integrated improve personal health systems that prevent loss of data
  • 11. Mobile Health in Developing Countries In July 2008 the UN Foundation and Vodafone technology partnership held a week-long workshop during a Rockefeller Foundation eHealth event, which brought together 25 experts in the use of mobile technology for health care. The three organisations have now combined forces to create the mHealth for Development programme. Children in rural areas, such as this village in Columbia, benefit from the use of mobile health technology to gather vital health data in remote locations. Mobile technology has the potential to revolutionise health care in developing countries, particularly in the area of heath awareness schemes and training health care professionals.
  • 12. Mobile Diagnostic Examples Mobile radiology viewer & Instant Heart Rate smartphone ultrasound probe This app allows you to see every heart The device allows an ultrasound beat on the monitor. To measure you probe to be connected to a need to hold your finger on your smartphone via USB 2.0 support. iPhones camera
  • 13. Mobile Tracking / Control Examples Pregnancy Weight Gain Tracker Migrane Journal Helps mothersetermine how much Migraine Diary is an electronic weight you need to gain, find out their replacement for a traditional migraine BMI, or body mass index. diary that migraine patients use to help diagnose and management treatments.
  • 14. Mobile Transformation Focus Areas Content Employee Training Creating logical Even if the tablets are structure instead of very intuitive platforms, linear one is the key. companies need to train Take advantage of the their employees well to platform and go into the achieve highest level of direction that doctor is productivity interested in. Measurement Integration To be able to get most Proper integration of out of the mobile enterprises infrastructure platform, your tools or to mobile devices is applications need to have essential. Make sure that advanced measurement integration meets the high and analysis systems. security standards.
  • 15. Is iPad a Game Changer? Fortune 500 are Fortune 100 deploying or Companies are piloting iPad using iPad Commercially Presenter Benefits: Slick and easy to carry, long battery, easy to use, engaging, no waiting time to turn on the device Customer Benefits: Interactive, customer centered, adjustable presentations, visual, all data displayed at once
  • 16. Close the Marketing Loop with iPad
  • 17. Mobile Detailing Unlike any other eDetailing tool, mobile devices offer an all in one solution for health professionals. Enhanced CLM Integrated CRM Easy Reporting Beautiful Presentations Reps can customize the detail and create a more personal experience On the go planning made possible, increasing productivity Logical structure instead of linear one, able to be more concise and go into the direction that doctor is interested in Story building instead of story telling/ more interactive and collaborative
  • 18. Thank you! www.pozitron.com Email: info@pozitron.com Twitter: @Pozitron_Mobile, @isbecer

Editor's Notes

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