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Content Repurposing
The Ultimate Influence Strategy
Dr. Ellen Britt
MarketingQi.com
High Quality Content

 Information that is current

 Content that is actionable

 Concepts that are clearly explained

 Communicated in an engaging and entertaining
  style
For Solopreneurs

 Prospect of churning out reams of content is
  daunting

 Widespread content distribution must occur so you
  can
Influence

 Extend your Reach

 Be seen as an Authority

 Spread your Influence
Content Repurposing

 Strategically done

 High Quality

 One piece of superb content at a time

 Repurposed in different formats
Denise Wakeman
DeniseWakeman.com
Denise Wakeman
            Audioboo
 Repurpose blog posts into audio tips with
  AudioBoo.fm

 Audio tips are syndicated to iTunes

 Opportunity to reach audience who prefers to get
  content aurally

 Social sharing options mean that you can extend the
  life of your content
Kathleen Gage
KathleenGage.com
Kathleen Gage
            Teleseminars
 Deceptively simple, but very powerful strategy

 Teleseminar is recorded and then transcribed

 Use as is or turn into any # of items, i.e.
  articles, blog posts, tweets, reports and/or ebooks

 Allows for multiple streams of revenue
Marnie Pehrson
MarniePehrson.com
Marnie Pehrson
       Webcam Interviews
 Conduct webcam interviews with experts

 Use Oovoo.com  has recording option

 Upload videos to YouTube for storage

 Share on Facebook and Pinterest

 Offer the audio downloads for a fee or as a bonus
  item
Nicole Dean
NicoleOnTheNet.com
Nicole Dean
   Affiliate and JV Partners
 Blog post into a report affiliates use to insert their
  links and at the same time, promote you

 Create a training video and encourage affiliates to
  embed the video on their blogs with affiliate link
  underneath it to your products

 Free interview, then turn transcript into content
  affiliates can spread around, with their affiliate link
  embedded inside
Ellen Britt, PA, Ed.D.
 MarketingQi.com
Ellen Britt
            Related Article
 Expand a subsection of your blog post into a related
  article

 Post on the major content marketing sites such as
  EzineArticles.com or SelfGrowth.com

 Direct your readers back to your blog post to get
  the rest of your content
More Repurposing Ideas

 Make Powerpoint slides from your blog post points

 Use these slides as image quotes on Facebook and
  Pinterest

 Upload to slide sharing services such as 際際滷share
  with a link back to your site

 Record a screen capture video of you reading your
  blog post and upload to YouTube
Even More Ideas

 Turn your written content into a PDF file and
  upload to sites such as DocStock

 Include a link back to your site

 Take the major points from your content and turn it
  into a List.ly list

 Invite your friends and colleagues to contribute to
  the list
And 珂看姻艶

 Turn your blog post into a special report you can
  upload to Amazons Kindle

 Price it at 99 cents and use it as a lead generator for
  your business

 Transform your content into an infographic, using
  free tools such as Wordle or Piktochart
珂看姻艶
Yes, Even 珂看姻艶

 Search the answer sites (such as Quora) for the
  question your blog post or article answers

 Provide some of your content on the site to answer
  the question

 Email your content to your list as a valuable special
  edition newsletter.

 Write a press release using much of the content
  from the article or post itself
Solopreneur?

 If you have a non-existent or small team, dont try
  to do too many of these

 Write your content, then pick three to five you are
  attracted to, then

 implement!

 As you grow, hand these off to your team
Experienced Biz Owner?

 Combine these strategies into a powerful content
  distribution process

 Put into place automatically by your team after each
  piece of content is produced

 And finally
Let Me Publish YOUR
           Content!
 What are YOUR most innovative and effective
  content repurposing strategies?

 Go over to my blog post (at the link below), leave
  your repurposing tips as a comment and I will use
  the best ones in an updated post and possibly even
  in my next report!

 http://marketingqi.com/blog/2012/10/content-
  repurposing/

More Related Content

Content Repurposing - The Ultimate Influence Strategy

  • 1. Content Repurposing The Ultimate Influence Strategy Dr. Ellen Britt MarketingQi.com
  • 2. High Quality Content Information that is current Content that is actionable Concepts that are clearly explained Communicated in an engaging and entertaining style
  • 3. For Solopreneurs Prospect of churning out reams of content is daunting Widespread content distribution must occur so you can
  • 4. Influence Extend your Reach Be seen as an Authority Spread your Influence
  • 5. Content Repurposing Strategically done High Quality One piece of superb content at a time Repurposed in different formats
  • 7. Denise Wakeman Audioboo Repurpose blog posts into audio tips with AudioBoo.fm Audio tips are syndicated to iTunes Opportunity to reach audience who prefers to get content aurally Social sharing options mean that you can extend the life of your content
  • 9. Kathleen Gage Teleseminars Deceptively simple, but very powerful strategy Teleseminar is recorded and then transcribed Use as is or turn into any # of items, i.e. articles, blog posts, tweets, reports and/or ebooks Allows for multiple streams of revenue
  • 11. Marnie Pehrson Webcam Interviews Conduct webcam interviews with experts Use Oovoo.com has recording option Upload videos to YouTube for storage Share on Facebook and Pinterest Offer the audio downloads for a fee or as a bonus item
  • 13. Nicole Dean Affiliate and JV Partners Blog post into a report affiliates use to insert their links and at the same time, promote you Create a training video and encourage affiliates to embed the video on their blogs with affiliate link underneath it to your products Free interview, then turn transcript into content affiliates can spread around, with their affiliate link embedded inside
  • 14. Ellen Britt, PA, Ed.D. MarketingQi.com
  • 15. Ellen Britt Related Article Expand a subsection of your blog post into a related article Post on the major content marketing sites such as EzineArticles.com or SelfGrowth.com Direct your readers back to your blog post to get the rest of your content
  • 16. More Repurposing Ideas Make Powerpoint slides from your blog post points Use these slides as image quotes on Facebook and Pinterest Upload to slide sharing services such as 際際滷share with a link back to your site Record a screen capture video of you reading your blog post and upload to YouTube
  • 17. Even More Ideas Turn your written content into a PDF file and upload to sites such as DocStock Include a link back to your site Take the major points from your content and turn it into a List.ly list Invite your friends and colleagues to contribute to the list
  • 18. And 珂看姻艶 Turn your blog post into a special report you can upload to Amazons Kindle Price it at 99 cents and use it as a lead generator for your business Transform your content into an infographic, using free tools such as Wordle or Piktochart
  • 20. Yes, Even 珂看姻艶 Search the answer sites (such as Quora) for the question your blog post or article answers Provide some of your content on the site to answer the question Email your content to your list as a valuable special edition newsletter. Write a press release using much of the content from the article or post itself
  • 21. Solopreneur? If you have a non-existent or small team, dont try to do too many of these Write your content, then pick three to five you are attracted to, then implement! As you grow, hand these off to your team
  • 22. Experienced Biz Owner? Combine these strategies into a powerful content distribution process Put into place automatically by your team after each piece of content is produced And finally
  • 23. Let Me Publish YOUR Content! What are YOUR most innovative and effective content repurposing strategies? Go over to my blog post (at the link below), leave your repurposing tips as a comment and I will use the best ones in an updated post and possibly even in my next report! http://marketingqi.com/blog/2012/10/content- repurposing/