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???? ?? ?? ??

2009 ? ??????

2010 ? ??????

1. ????? ?? ??
(34%)

1. ??? (53%)

2. ??? ??? (27%)

3. ??? ??? (15%)

3. ??? (23%)

2. ????? (26%)

????? ???? ?? ??
????? ???? ?? ??
??? ???? ???
?? ?????? ???? ?? ?

????

41.8%

TV CF ??

18.5%

?? ?? ??? ??

6.4%

?? ?? ???

10.4%

?? ??? ??

6.2%

??

2.6%

??? TV ?? ?? ?? ???? ?? ???? ??
??? ?????? ?? ??
1. ??? ?? : ??? ??? ?? ?? ??



??? ??
??? ??
+
+
??? ???
??? ???

2. ??? ?? : ??? ??? ??? ??? ??? ?????? ??
??? ?? ??
? ?????? 1 ?? ?? ???? 3.7 ?
? ?? ??? ???? ????? ?? ??? ?? .

??? ??? ??? ??? !
??? ?? ??
? ?????? 1 ?? ?? ???? 3.7 ?
? ?? ??? ???? ????? ?? ??? ?? .

??? ??? ??? ??? !
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M1 18

  • 2. ???? ?? ?? ?? 2009 ? ?????? 2010 ? ?????? 1. ????? ?? ?? (34%) 1. ??? (53%) 2. ??? ??? (27%) 3. ??? ??? (15%) 3. ??? (23%) 2. ????? (26%) ????? ???? ?? ?? ????? ???? ?? ??
  • 3. ??? ???? ??? ?? ?????? ???? ?? ? ???? 41.8% TV CF ?? 18.5% ?? ?? ??? ?? 6.4% ?? ?? ??? 10.4% ?? ??? ?? 6.2% ?? 2.6% ??? TV ?? ?? ?? ???? ?? ???? ??
  • 4. ??? ?????? ?? ?? 1. ??? ?? : ??? ??? ?? ?? ?? ??? ?? ??? ?? + + ??? ??? ??? ??? 2. ??? ?? : ??? ??? ??? ??? ??? ?????? ??
  • 5. ??? ?? ?? ? ?????? 1 ?? ?? ???? 3.7 ? ? ?? ??? ???? ????? ?? ??? ?? . ??? ??? ??? ??? !
  • 6. ??? ?? ?? ? ?????? 1 ?? ?? ???? 3.7 ? ? ?? ??? ???? ????? ?? ??? ?? . ??? ??? ??? ??? !