M1-S2-Indroduction to digital marketing .pptx
- 2. Introduction In the modern world, we are surrounded by digital media. Use your smartphone, computer, tablet, TV and game console to access the internet for all kinds of reasons. The current internet age has opened the door to a wide range of opportunities for businesses. With the help of social networks, you can not only share a private photo of your birthday, but also recruit customers for your business and reach them comfortably. The speed and ease with which digital media convey information and help drive a business is astonishing
- 3. Meaning Digital marketing is the term used for the targeted, measurable and interactive marketing of products or services that use digital technologies to reach viewers, turn them into customers and retain them. Digital Marketing is all about using data to realize marketing objectives. It is the art of using consumer insights to formulate marketing strategies targeted at particular groups of customers online. Digital marketers leverage digital channels such as search engines, social media, emails and websites to help their clients connect with existing and potential customers.
- 4. Facts of Digital Marketing As of April 2020, almost 4.57 billion people were active internet users. That is 59% of the global population. In the age of COVID-19 when thousands of people are going online for entertainment and more, it has caused total internet hits to surge at least 60% during this outbreak period global eCommerce sales expected to reach $4.5 trillion by 2021. 51% of shoppers research their purchases on Google before making them. industry spend of over 196 billion. According to Forbes, 70% of companies now either have a digital transformation strategy in place or are working on one
- 8. BETTER ROI
- 10. YOU CAN REACH OUT TO YOUR CUSTOMERS
- 11. IT CATERS TO MOBILE PHONE USERS
- 15. Search engine optimization (SEO) The foundation for successful digital marketing, search engine optimization (SEO) refers to a number of strategies designed to boost your rankings in online search results.
- 16. Pay-per- click (PPC) advertising Pay-per-click (PPC) advertising is an excellent strategy for maintaining a presence in search results while you establish organic rankings with SEO.
- 17. Web design Ultimately, the digital marketing components you use drive leads back to your website and you want your site to leave a positive impression on potential customers.
- 18. Content marketing to earn more leads and revenue, content marketing is a great strategy, considering it generates 3x more leads than traditional marketing.
- 19. Social media marketing Social media allows you to connect with current and potential customers and develop relationships with them. If they have questions about your products and services, they can connect and ask you directly on social media.
- 20. Email marketing Since people opt-in to receive your emails, you know they are interested in the products and services you offer. A great lead- nurturing strategy, email marketing allows you to follow up with potential customers and send custom information about products or services that interest them.
- 21. Marketing analytics To continue earning more leads and revenue, you want to monitor key metrics associated with your campaigns continually. Keeping an eye on key performance indicators (KPIs), like conversion rates and cost per lead, will help you improve your campaigns to reach even more customers.