M5 Graphic Design - History of Graphic Design
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This document provides an overview of the history of graphic design from pre-historic art to modern design. It discusses early graphic design beginning with Johannes Gutenberg's movable type and printing press. It also mentions Piet Mondrian's use of grids that influenced graphic design. The document outlines the development of electronic graphic design with computers and the Bauhaus school's influence on rationality and functionality in design. It lists important figures like L│szl┏ Moholy-Nagy and El Lissitzky and discusses Paul Rand's role in corporate identity and logo design. Finally, it provides details on a class project to present on a famous graphic designer.
M5 Graphic Design - History of Graphic Design
- 1. Lesson 2: History of Graphic Design M.5 Graphic Design Aj. Jamie
- 2. Pre-historic Art 14000 B.C. C The Caves of Lascaux, Southwestern France.
- 3. Early Graphic Design Started as printed media Books Magazines Brochures Newspapers Old fashioned printing press Printing press letters
- 4. Early Graphic Design Johannes Gutenberg: Movable Type (1450) Printers used printing presses to create and print newspapers. Imagine how long this process took!
- 5. Early Graphic Design Piet Mondrian (1940) Even though he was a ＾fine artist,￣ his use of grids created a template for the grid basis of graphic design.
- 6. Electronic Graphic Design With personal computers and WYSIWYG ( What You See Is What You Get ) interfaces, now it is used within electronic media: Desktop publishing Web sites Interactive design Multimedia design
- 7. Modern Design Early 20 th century Sans-serif fonts Industrial Work of Edward Johnston Johnson is credited as being the designer who revived the art of calligraphy through his books and teaching. calligraphy C the art of writing beautifully.
- 8. Bauhaus Art and architecture firm started in Germany in 1919 that taught: Very simplified forms Rationality ( sensible, reasonable ) Functionality ( does what it is designed to do ) The idea that mass-produced products could be artistic, well designed and individual￣.
- 9. Bauhaus
- 10. Founders of Modern Design L│szl┏ Moholy-Nagy Hungarian painter and photographer Teacher at Bauhaus ＾ Konstruktion.￣
- 11. Founders of Modern Design El Lissitzky Russian Artist, designer, photographer, typographer, architect and teacher. ＾ Beat the whites with the red wedge.￣
- 12. Corporate Identity/Logo Design Paul Rand C began using graphic design to brand corporations (companies) Apple IBM
- 13. Graphic Design Education Many universities offer graphic design majors There are also many institutes specializing in graphic design Famous schools in SE Asia: LASALLE College of the Arts C Singapore Limkokwing University of Creative Technology C Malaysia
- 14. Pre-midterm Project : Famous Graphic Designer Presentation Groups of 2 or 3 Choose a graphic designer from the list or find your own Create a PowerPoint presentation of a maximum of 15 slides Length: 5-10 minutes Grade: 10 points Presentation Date.. Next week
- 15. Grading Content Is there good information? Is the information copied , or original? Presentation Are the slides clear? Are the slides consistent? Does everyone on the team speak? Group evaluations Did everyone contribute to the presentation?
- 16. What to include Biography/history Summary of what they brought to the ＾world of graphic design￣ Examples of their works What do you like (or don¨t like) about their ｀style¨ Do you think graphic design would be the same today without the designer?
- 17. Famous Graphic Designers Charley Harper C nature designer David Carson C typography Jonathan Ive C iPod Aldus Manutios C italic typeface Wally Olins C corporate identity Paul Rand C IBM/corporate identity Saul Bass C motion picture design Milton Glaser C poster design
Editor's Notes
- #2: M.5 Graphic Design -- Lesson 2 -- History of Graphic Design