Machete Group
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The document discusses strategies for developing a television franchise focused on Mexican combat sports. It notes that the regional minor leagues are fragmented and recommends developing a property tailored to fans with story-driven content. The model proposes sourcing athletes from Mexico to extend Hispanic identity into the product and developing recurring, serialized content for sports channels and venues. The goal is to create a hit show in the television business by focusing on developing a television franchise similar to The Iron Ring.
Machete Group
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- 5. MACHETEGROUP Ratings matter in a world of big events Event Ra3ng Viewers Super Bowl XLIV 45.0 106.5M NBA Finals Game 7 15.6 28.2M Olympics USA vs. Canada Hockey 15.2 27.6M World Cup Ghana vs. USA 8.2 14.8M World Cup USA vs. England 7.3 12.9M NHL Stanley Cup Game 6 4.7 8.3M 2010 World Cup Average 1.8 2.8M
- 6. MACHETEGROUP COMBATE AMERICA machete group has deep entrepreneurial and operational EXPERIENCE in sports, entertainment and media.
- 7. MACHETEGROUP Lorem ipsum dolor sit amet, consectetuer adipiscing elit HEADER 2
- 8. MACHETEGROUP HEADER 3 IF YOU ARE IN THE TELEVISION BUSINESS, YOUR FIRST GOAL IS TO CREATE A HIT SHOW.
- 10. Lorem ipsum dolor sitelit What is hope*? Blind optimism and deluded fantasy? Connection and attachment Courage and spirit A virtue for sure Real motivation for fans. And, athletes Never a business strategy * Source: Book &tles (Oxford University Press, 2009)
- 11. Observations The UFC is a near monopoly and is aggressive in protecting and expanding its turf The regional minor leagues are fragmented and not well-managed Story lines drive the business Venues need serialized, recurring content Sports channels (RSNs) need recurring, locally-relevant content
- 12. THE MODEL Develop a property tailored to the fan Story-driven content strategy Focus on developing a television franchise (akin to The Iron Ring) Source athletes from Mexico Extend Hispanic identity and culture into all aspects of the product
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