Macmillan @ oi15
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Amanda Neylon is Head of Digital at Macmillan Cancer Support, responsible for all of the charities digital presence from mobile to websites via social media and online marketing. Read Amanda's presentation about the impact of social media from Oi15!
Macmillan @ oi15
- 1. Amanda Neylon Head of Digital 7th April 2015
- 2. One in two of us will get cancer.
- 15. How did we make social everybody's job? 1.  Awareness 2.  Set the vision, objectives and get commitment from the top 3.  Formal training sessions 4.  Informal role specific training 5.  Develop lots of supporting information 6.  Job descriptions & clear roles and responsibilities 7.  Continually update 8.  And then update again.....and again......
- 17. So social email
- 22. 22
- 23. 23
- 30. So. 1.  Don’t think of it as digital transformation - start small 2.  There’s no such thing as too much communication 3.  Think about culture not just process 4.  Keep testing and learning – just make new mistakes