ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Macro Trends & Design Goals

•
•
D
driftaway

The document discusses macro trends influencing design goals, including economic transformation towards new working and upper classes, eco-friendly focus on sustainability and recyclability, and preference for neutral colors. It also outlines design goals of classic iconic forms, material-rich finishes, mobility enabling small sizes, and simple integrated experiences.

1 of 31
MACRO TRENDS & DESIGN GOALS hp industrial design | design confidential
ECONOMIC TRANSFORMATION ECO FRIENDLY NEUTRAL ON COLOR GOING SPACES MACRO TRENDS hp industrial design | design confidential
ECONOMIC TRANSFORMATION hp industrial design | design confidential
ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION WEALTH Typical class distribution in a well-developed society hp industrial design | design confidential Working class Upper class Middle class
ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION WEALTH Increased levels are now experienced in both working and upper classes, inverting the position of the middle class Consumer markets align accordingly to the modified class curve hp industrial design | design confidential New working class New upper class Middle class Value market Luxury market Mainstream market
ECONOMIC TRANSFORMATION SHIFTING CURVES Retail channels also conform to modified curve hp industrial design | design confidential Value market Luxury market Mainstream market
ECO FRIENDLY hp industrial design | design confidential
ECO FRIENDLY SOCIAL TRENDS Focusing on sustainability and a return to simplicity hp industrial design | design confidential
ECO FRIENDLY RECYCLABILITY HP Notebook packaging works towards increased curbside recyclablility 100% recycled content in outer box, corrugated inserts, and cushioning Recycled content is a combination of post-consumer and post-industrial material hp industrial design | design confidential
ECO FRIENDLY CONSERVATION hp industrial design | design confidential HP Thin Clients are designed with an energy efficient lifecycle BFR/PVC free chassis Reduced packaging materials and weight 80% power savings over traditional PC’s Recyclability and lease programs HP Compaq dx2810 - a greener PC $10 US to World Wildlife Fund for each unit sold 90% recyclable or recoverable materials EPEAT Gold PC, TCO, RoHS & Energy Star HP Power Management software
NEUTRAL ON COLOR hp industrial design | design confidential
NEUTRAL ON COLOR CONSUMER REASONING Reasons for choosing a specific color Neutral is simple, not flashy Professional and will stand the test of time Sophisticated PREFERRED COLOR (IN BUDGET) % black silver grey hp industrial design | design confidential
Addressing consumers’ needs with special editions Consumers expect color options Women are interested in color notebooks and also are more likely to purchase a matching mouse and carrying case Growing expectation among youth for more visually rich colors and patterns (incorporating 2+ colors) NEUTRAL ON COLOR COLOR WITH MEANING hp industrial design | design confidential
DESIGN GOALS GOING SPACES Living spaces become smaller and more mobile, fluid hp industrial design | design confidential
CLASSIC FORMS MATERIAL RICH SMALL IS BIG EXPERIENCE MADE SIMPLE DESIGN GOALS hp industrial design | design confidential
DESIGN GOALS CLASSIC FORM hp industrial design | design confidential
DESIGN GOALS CLASSIC FORM Simple, iconic forms hp industrial design | design confidential
DESIGN GOALS CLASSIC FORM Simple, iconic forms hp industrial design | design confidential
DESIGN GOALS MATERIAL RICH hp industrial design | design confidential
Classic black and authentic metals DESIGN GOALS MATERIAL RICH hp industrial design | design confidential
Deep gloss finishes DESIGN GOALS MATERIAL RICH hp industrial design | design confidential
Deep gloss finishes and brushed metal surfaces DESIGN GOALS MATERIAL RICH hp industrial design | design confidential
DESIGN GOALS MATERIAL RICH IN COLOR Color personalization opportunities at the entry level hp industrial design | design confidential
DESIGN GOALS MATERIAL RICH IN COLOR Tinted anodized metals hp industrial design | design confidential
DESIGN GOALS SMALL IS BIG More mobile, more efficient hp industrial design | design confidential
DESIGN GOALS SMALL IS BIG hp industrial design | design confidential Small footprint and streamline design increase flexibility and efficiency in compact spaces
DESIGN GOALS EXPERIENCE MADE SIMPLE hp industrial design | design confidential
DESIGN GOALS EXPERIENCE MADE SIMPLE hp industrial design | design confidential Integration of Hardware and Software
DESIGN GOALS EXPERIENCE MADE SIMPLE Mi hp industrial design | design confidential
RECAP MACRO TRENDS Economic transformation Eco friendly Neutral on color Going spaces DESIGN GOALS Classic forms Material rich Small is big Experience made simple hp industrial design | design confidential
Thank You.

More Related Content

Macro Trends & Design Goals

  • 1. MACRO TRENDS & DESIGN GOALS hp industrial design | design confidential
  • 2. ECONOMIC TRANSFORMATION ECO FRIENDLY NEUTRAL ON COLOR GOING SPACES MACRO TRENDS hp industrial design | design confidential
  • 3. ECONOMIC TRANSFORMATION hp industrial design | design confidential
  • 4. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION WEALTH Typical class distribution in a well-developed society hp industrial design | design confidential Working class Upper class Middle class
  • 5. ECONOMIC TRANSFORMATION SHIFTING CURVES POPULATION WEALTH Increased levels are now experienced in both working and upper classes, inverting the position of the middle class Consumer markets align accordingly to the modified class curve hp industrial design | design confidential New working class New upper class Middle class Value market Luxury market Mainstream market
  • 6. ECONOMIC TRANSFORMATION SHIFTING CURVES Retail channels also conform to modified curve hp industrial design | design confidential Value market Luxury market Mainstream market
  • 7. ECO FRIENDLY hp industrial design | design confidential
  • 8. ECO FRIENDLY SOCIAL TRENDS Focusing on sustainability and a return to simplicity hp industrial design | design confidential
  • 9. ECO FRIENDLY RECYCLABILITY HP Notebook packaging works towards increased curbside recyclablility 100% recycled content in outer box, corrugated inserts, and cushioning Recycled content is a combination of post-consumer and post-industrial material hp industrial design | design confidential
  • 10. ECO FRIENDLY CONSERVATION hp industrial design | design confidential HP Thin Clients are designed with an energy efficient lifecycle BFR/PVC free chassis Reduced packaging materials and weight 80% power savings over traditional PC’s Recyclability and lease programs HP Compaq dx2810 - a greener PC $10 US to World Wildlife Fund for each unit sold 90% recyclable or recoverable materials EPEAT Gold PC, TCO, RoHS & Energy Star HP Power Management software
  • 11. NEUTRAL ON COLOR hp industrial design | design confidential
  • 12. NEUTRAL ON COLOR CONSUMER REASONING Reasons for choosing a specific color Neutral is simple, not flashy Professional and will stand the test of time Sophisticated PREFERRED COLOR (IN BUDGET) % black silver grey hp industrial design | design confidential
  • 13. Addressing consumers’ needs with special editions Consumers expect color options Women are interested in color notebooks and also are more likely to purchase a matching mouse and carrying case Growing expectation among youth for more visually rich colors and patterns (incorporating 2+ colors) NEUTRAL ON COLOR COLOR WITH MEANING hp industrial design | design confidential
  • 14. DESIGN GOALS GOING SPACES Living spaces become smaller and more mobile, fluid hp industrial design | design confidential
  • 15. CLASSIC FORMS MATERIAL RICH SMALL IS BIG EXPERIENCE MADE SIMPLE DESIGN GOALS hp industrial design | design confidential
  • 16. DESIGN GOALS CLASSIC FORM hp industrial design | design confidential
  • 17. DESIGN GOALS CLASSIC FORM Simple, iconic forms hp industrial design | design confidential
  • 18. DESIGN GOALS CLASSIC FORM Simple, iconic forms hp industrial design | design confidential
  • 19. DESIGN GOALS MATERIAL RICH hp industrial design | design confidential
  • 20. Classic black and authentic metals DESIGN GOALS MATERIAL RICH hp industrial design | design confidential
  • 21. Deep gloss finishes DESIGN GOALS MATERIAL RICH hp industrial design | design confidential
  • 22. Deep gloss finishes and brushed metal surfaces DESIGN GOALS MATERIAL RICH hp industrial design | design confidential
  • 23. DESIGN GOALS MATERIAL RICH IN COLOR Color personalization opportunities at the entry level hp industrial design | design confidential
  • 24. DESIGN GOALS MATERIAL RICH IN COLOR Tinted anodized metals hp industrial design | design confidential
  • 25. DESIGN GOALS SMALL IS BIG More mobile, more efficient hp industrial design | design confidential
  • 26. DESIGN GOALS SMALL IS BIG hp industrial design | design confidential Small footprint and streamline design increase flexibility and efficiency in compact spaces
  • 27. DESIGN GOALS EXPERIENCE MADE SIMPLE hp industrial design | design confidential
  • 28. DESIGN GOALS EXPERIENCE MADE SIMPLE hp industrial design | design confidential Integration of Hardware and Software
  • 29. DESIGN GOALS EXPERIENCE MADE SIMPLE Mi hp industrial design | design confidential
  • 30. RECAP MACRO TRENDS Economic transformation Eco friendly Neutral on color Going spaces DESIGN GOALS Classic forms Material rich Small is big Experience made simple hp industrial design | design confidential

Editor's Notes

  • #5: In the emergence of the ‘M-shape society’, the middle class in the society gradually disappears. Very few people in the middle class climb the ladder and squeeze into the upper class while others in the middle class gradually sink to the lower class.