Mad Mimi
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This document provides instructions for setting up and using MailChimp for email marketing. It outlines steps for setting up lists and audiences, designing email templates with images and text, adding personalization, and creating drip email campaigns. The document is split into two parts, with the second part focusing on setting up a drip campaign that includes a web form, connected audience, and series of automated emails on a timed schedule.
Mad Mimi
- 2. Set up your social media links
- 3. Fine tune your preferences
- 4. Create An Audience 1. Click Add A List 2. Click Add Contacts 3. Choose One by One or Many At A Time 4. Add or Import
- 5. Click add a list
- 7. Choose one by one or Many at a time. Click Add Contacts
- 8. Go To Add-Things to Set up 1. Web Forms 2. Drip Campaigns 3. Link to List 4. Personalizations 5. Triggers 6. When You Add a Field You Have to Populate It To Save It 7. A New Field Does Not Default to All Contacts
- 11. Import Graphics and Set Up A Template 1. Click Compose New 2. Give It A Name - Internal No One Sees 3. Click Add An Image 4. Drag Image Into Template - See Menu on Bottom 5. Add a Text Module 6. See Styles 7. Add a Button Module and Configure Checking Connect to an Audience List
- 15. Styles
- 16. Click Text
- 17. Pick font, color, size and alignment
- 18. Add a Button
- 19. Configure button and Check connect to an audience list if desired
- 20. Add Personalization 1. Click Add Things 2. Click Personalization & Fallback 3. On Bottom of Module Click Personalization Tag Note: You Must Have a Field For The Personalization Tag You Create The Last Step Before You Send the Email You Can Put The Name and Email Address You Are Sending From!
- 21. Click Add Things
- 24. Pick the field
- 25. Add a fallback
- 27. Put the name and email address you want it sent from Include in your social media if desired
- 28. End Part One Part Two Next Week
- 29. Part 2 Create a Drip Campaign 1. Do a Web Form (Share Link on Website, Email, Social Media) 2. Create an Audience 3. Click Drips 4. Click New Drip Campaign 5. Name Campaign 6. Choose Audience 7. Set Time Frame 8. Set Parameters 9. Create Campaign 10. Add the First Drip 11. Hit Clone Button and Add More Drips
- 30. Create a webform Name it Conect to a list
- 31. Add fields
- 32. Click Share
- 33. Use this link to share on website, social media or email
- 35. Click Drips and then New Drip Campaign
- 36. Name the campaign Choose audience Set the time frame Set parameters
- 37. Add first drip
- 39. Add the details and where you want it to show on social media if applicable
- 40. Save it
- 41. Create a clone or a new letter
- 42. Set time to send
- 43. Click STAR
- 44. Event Triggers 1. Click on the Triggers Tab 2. Click New Trigger 3. Fill Out Form
- 46. Fill out the form. You must have the field in the list to fill the data column
- 47. Set up and save
- 48. Click Start