Made to stick v2
Download as PPTX, PDF2 likes1,075 views
A taster of the book 'Made To Stick' by Chip & Dan Heath. At one point this was the most tweeted slideshow on slideshare.
More Related Content
Similar to Made to stick v2 (6)
Recently uploaded (20)
Made to stick v2
- 1. How tomake your ideas convincing andmemorableA taster (by Jon Barrett) of the book Made to Stick
- 2. An unsuspecting tourist was drugged in his hotel room by a woman he met in the bar and woke up the next morning in a bathtub full of ice, minus a kidney... removed for sale!
- 3. Youve just read one of the most successful urban myths of the last 15 years The Kidney Heist talememorable and easily repeated
- 4. Comprehensive community building naturally lends itself to a return-on-investment rationale that can be modeled, drawing on existing practiceunrepeatable and easily forgotten!
- 5. Which is closer to the communications you encounter at work? ?Stickiness
- 6. 37 grams of saturated fat=Unsticky!
- 8. xE=MC2There is no formula for a sticky idea
- 9. But sticky ideas have traits that make them more likely to haveSUCCESs
- 11. SimpleUCCTo strip an idea down to its coreESs
- 12. SThe CEO of southwest airlines said I can teach you our secret in 30 secondsWe are THE low cost airlineUnderstand that fact and you can make any decision as well as I canimpxWould offering their passengers a Caesar salad improve them being THE low cost airline?!leHed got to the core
- 14. UAnnouncement on a flight from Dallas to San DiegoneAs the song goes, there might be fifty ways to leave your lover , but there are only six ways to leave this aircraft The location of each exit is clearly marked, as well as red and white disco lights along the floor of the aisle. Made ya look!xpected
- 15. SUConcreteCESomething you can examine with your sensesSs
- 16. CIn 1987 no-one knew what a laptop wasoThe guy pitching it described it as a new type of computer, more like a notebook than a typewriter. But they failed to be interested, untilncretIn exasperation he threw his briefcase onto the tableand said here is a model of the next stepin the computer revolution then they got it!e
- 17. SUCCredibleEGet them to believeSs
- 18. CThe claims of a dance company as having a diverse membership were dismissed by youre probably all tall and thin 25 year olds!UntilThey mentioned that the longest-term member is a 73 year old who had no previous dance experience!rediblProven diversity brought credibilitye
- 20. EPeople cared twice as much about Rokia than the whole of AfricamPeople who read about Rokia, a young girl from Mali and her personal circumstances and the help she had gained from Save the Children, gave $2.38 compared with those who read statistics about the magnitude of the problems facing children in Africa who only gave $1.14otive
- 21. SUCStories about people acting get people to actCEStoriess
- 22. SFirefighters learn from each other by sharing storiestories
- 23. SimpleUnexpectedConcreteCredibleEmotiveSsAll to be found in this booktorie
- 24. Ive just shown you the tip of the iceberg of Made to StickDive in and find out more
- 25. Get hold of a copy from Amazon75% give it 5 stars90% give it 4 stars or more!Jon Barrett