Made to-stick
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This is brilliant book "made to Stick" bu Heath brothers. And the acronym SUCCES is a glittering formula to make your message stick
Made to-stick
- 1. Made to StickWhy SOME IDEAS SURVIVES AND OHERS DIEBy Chip and Dan HeathVinod Mehra
- 2. MistakesFew TM come to the meeting to be taughtMassage is too abstractConcepts and conclusion but No evidenceNo concrete examplesNote: Statistics support stories
- 3. WhereProject speechesTable topicsEvaluationContest speechesAs a leader, manager - massage
- 5. A lie can get half way round the world before the truth can even get its boots on
- 7. 6 principles
- 9. ONOMATOPOEIA"the formation or use of words such as 'buzz' or 'murmur' that imitate the sounds associated with the objects or actions they refer to."
- 10. J FKFB INAT OUP SNA SAI RS
- 11. JFK FBI NATO UPS NASA IRS
- 13. Remember
- 15. concretePut man on The Moon Apollo 111969
- 19. emotionMake them feel somethingcareIf I look at the mass, I Will never act, if I look At the ONE, I will
- 20. Appeal to fund new prosthetic legs for meningitis boyHarvey Parry, of Edmonton, north London, has outgrown his current sets of legs, custom-made in the US. Mother Carol Parry said: "We can't let him down. We've got to raise that money and buy Harvey a new set of legs." She added that by the end of the week he will not be able to wear the current sets as they will be too tight. Harvey was struck down with meningitis in February 2007, which resulted in him losing both his legs and three-and-a-half fingers on his right hand at the age of 15 months. Over the past two years the family has raised money through donations to buy Harvey sets of carbon fibre running blades.
- 21. storyTell storiesMental rehearsalactCommon manto RichesChallengeACT