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Madonna.pptx

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Dr. Anil Singh
Dr. Anil Singh

Madonna has sustained success over 32 years through continual reinvention, strategic alliances, and pushing boundaries with sensuality. She competes in the recorded music industry through early identification of trends and periodic renewal of her image and music to match changing tastes. Her strategy involves maximum controversy through sensuality to maintain interest while not alienating fans or distributors. She also outsources resources and controls her intellectual property and image. Her goal-driven career and understanding of popular appeal have allowed her to position herself as a star and compensate for weaknesses through strategic partnerships.

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early street-kid-disco-grunge phase retro-Monroe-glamstar look black-leather deviant sensuality phase Madonna-as-mother spiritually-aware-mystic-Madonna
The central issues are, first, explaining the success of Madonna in the intensely competitive, volatile world of entertainment and, second, considering whether and in what sense Madonna has pursued a career strategy.
Why Is She Successful? her first hit record was in 1983. career over the past 32 years Is Madonna is exceptionally talented in relation to key capabilities as entertainer? singing, musicianship, songwriting, acting, dancing, even beauty Summated ratings=
Capabilities other than entertainer? Talent in; marketing, self promotion work ethic leadership Summated ratings=
what Madonna has done to achieve and sustain success? Her goal commitment (ambition) and sustained level of effort. Her brilliance in identifying and exploiting alliance partners Her continual renewal and reinvention. Has exploiting sensuality delivered success?
IS KEY THEME SENSUALITY capacity to engage in a careful game of brinkmanship. She has aroused huge popular interest and massive media publicity by challenging conventions of modesty and decency, but never gone so far as to alienate herself either from the key distribution channels or from her fans. Madonna has chosen as a means of continually challenging orthodoxy and keeping herself in the public eye
Is This Strategy? Relationships to allow entry Utilized sensuality and persistence Has compensated for her own weaknesses in raw talent Fitted the events of her personal life
SPECIFY THE STRATEGY where she competes how she competes
WHERE DOES SHE COMPETE-Are they related recorded music
How does she compete ?Early identification of key trends in music, style, and popular culture and incorporating such themes into her own image and products. ?Maximum use of controversy (sex in particular) to maintain media and public interest. ?Periodic renewal of her “product life cycle” – each of these renewals based around a coherent and complementary package of music, style, fashion, and personal demeanor. ?Outsourcing to access resources and capabilities of others in order to complement her own restricted range of resources and capabilities. ?Maintenance of close control over the key elements of her intellectual property and creativity. ?Astute use of interpersonal relationships as the basis for business alliances.
What Makes a Winning Strategy? Goal orientation. Madonna’s career featured a relentless drive for stardom Understanding the competitive environment. shrewd understanding of the ingredients of stardom and the basis of popular appeal periodic reincarnations reflect an acute awareness of changing attitudes, styles, and social norms Appraising resources By positioning herself as a “star,” Madonna exploited her abilities to develop and project her image, to self-promote, and to exploit emerging trends, while avoiding being judged simply as a rock singer or an actress. Her live performances rely heavily on a large team of highly qualified dancers, musicians, vocalists, choreographers, and technicians, thus compensating for any weaknesses in her own performing capabilities. Effective implementation energy, commitment, leadership, organizational skills, and people management strengths with which Madonna has implemented her strategic initiatives.

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Madonna.pptx

  • 1. early street-kid-disco-grunge phase retro-Monroe-glamstar look black-leather deviant sensuality phase Madonna-as-mother spiritually-aware-mystic-Madonna
  • 2. The central issues are, first, explaining the success of Madonna in the intensely competitive, volatile world of entertainment and, second, considering whether and in what sense Madonna has pursued a career strategy.
  • 3. Why Is She Successful? her first hit record was in 1983. career over the past 32 years Is Madonna is exceptionally talented in relation to key capabilities as entertainer? singing, musicianship, songwriting, acting, dancing, even beauty Summated ratings=
  • 4. Capabilities other than entertainer? Talent in; marketing, self promotion work ethic leadership Summated ratings=
  • 5. what Madonna has done to achieve and sustain success? Her goal commitment (ambition) and sustained level of effort. Her brilliance in identifying and exploiting alliance partners Her continual renewal and reinvention. Has exploiting sensuality delivered success?
  • 6. IS KEY THEME SENSUALITY capacity to engage in a careful game of brinkmanship. She has aroused huge popular interest and massive media publicity by challenging conventions of modesty and decency, but never gone so far as to alienate herself either from the key distribution channels or from her fans. Madonna has chosen as a means of continually challenging orthodoxy and keeping herself in the public eye
  • 7. Is This Strategy? Relationships to allow entry Utilized sensuality and persistence Has compensated for her own weaknesses in raw talent Fitted the events of her personal life
  • 8. SPECIFY THE STRATEGY where she competes how she competes
  • 9. WHERE DOES SHE COMPETE-Are they related recorded music
  • 10. How does she compete ?Early identification of key trends in music, style, and popular culture and incorporating such themes into her own image and products. ?Maximum use of controversy (sex in particular) to maintain media and public interest. ?Periodic renewal of her “product life cycle” – each of these renewals based around a coherent and complementary package of music, style, fashion, and personal demeanor. ?Outsourcing to access resources and capabilities of others in order to complement her own restricted range of resources and capabilities. ?Maintenance of close control over the key elements of her intellectual property and creativity. ?Astute use of interpersonal relationships as the basis for business alliances.
  • 11. What Makes a Winning Strategy? Goal orientation. Madonna’s career featured a relentless drive for stardom Understanding the competitive environment. shrewd understanding of the ingredients of stardom and the basis of popular appeal periodic reincarnations reflect an acute awareness of changing attitudes, styles, and social norms Appraising resources By positioning herself as a “star,” Madonna exploited her abilities to develop and project her image, to self-promote, and to exploit emerging trends, while avoiding being judged simply as a rock singer or an actress. Her live performances rely heavily on a large team of highly qualified dancers, musicians, vocalists, choreographers, and technicians, thus compensating for any weaknesses in her own performing capabilities. Effective implementation energy, commitment, leadership, organizational skills, and people management strengths with which Madonna has implemented her strategic initiatives.