Eight Greek fashion designers including Angelos Bratis, Angelos Frentzos, and Apostolos Mitropoulos showcased their new collections along with live performances from famous Greek singers like Elena Paparizou and Sakis Rouvas at an event combining fashion and music. The goal was to promote the fashion designers and showcase the new trends of the year, making the catwalk more interesting with the live music. It was the first Madwalk event in 2011 hosted by Vodafone at the Olympic Stadium of Fencing, where eight designers and eight singers collaborated to create a unique fashion and music show.