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This document provides 10 tips for building a strong social media presence or "social engine" for a brand. It discusses how human behavior has changed and audiences are no longer captive, so social advocacy can provide authentic reach for organizations. Following the 10 tips such as employee advocacy, finding influencers, optimizing content for search engines, blogging, engaging communities, understanding customer data, and building personal brands can generate thousands of advocates, millions of impressions, and fuel new marketing efforts through social media participation and conversation.
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Magento liveuk15 for slideshare
- 2. Revving Up the Social Engine
- 3. Tami Cannizzaro Sr. Director, Demand Generation @TamiCann digitalageofmarketing.com
- 4. Human Behavior Has Changed and there is no longer a captive audience. For anything.
- 6. Its all about the Attention Grid
- 9. Social advocacy gives your organization Authentic Reach
- 11. It turns out the bag of marbles has roughly 300% More Surface Area
- 12. Earned Media is Credible
- 13. 10 Tips for Building a Social Engine
- 14. 2,500+ Advocates for Your Brand 10,000+ Interactions 50,000,000+ Social Media Impressions 1. Build Employee Advocacy.
- 15. 2. Find the Influencers. Tribe Up.
- 16. 3. Use Social to Boost SEO Rank.
- 17. 4. Write a Blog. Syndicate it Everywhere. LinkedIN Magento Small Business Guest Blogs 際際滷share Twitter
- 18. 5. Engage with Relevant, Timely Content.
- 19. 6. Use the Data to Know Your Customers. Patterns of Behavior Personality Gender Religion Age Intelligence Affinities
- 20. 7. Target Local. By Role. By Vertical.
- 21. 8. Build Community. Add Value.
- 22. 9. Curate Social Content.
- 23. 10. Build a Personal Brand.
- 24. Social is the fuel of the new marketing engine
- 25. Participate in the Conversation Share Social Content Author a Blog Personally Engage Joined the LinkedIN Community Become an Active Fan Shape the Conversation
Editor's Notes
- #5: People are looking down at their phones texting. They have no patience for any distraction. We stream netflix.
- #6: Unless you are Budweiser and can afford to hire 12 Clydesdales and train a dog to buy the most expensive 3 minutes on the planet If so, then you can ignore social media. For the rest of us
- #7: Getting in front of customers is an ever changing science. Remember when you opened all your email? Do you remember your first Instant Message? Do you remember that you used to watch television? Those days are gone. Most of us if not all of us have developed a coping mechanism to advertising. We dont even see them.
- #8: Open Rates are down for email Click through rates are down on banner ads. .01 click through rates? Groupon, Living Social, Facebook, Mobile Coupons,
- #9: The key to creating value for your organization is to empower individual integrity in order to create collective authenticity. Let me illustrate this with a little math problem.
- #11: Which of these two has more surface area? That is, if you dropped them in a bucket, theyd displace the same volume of water, but what about the surface area. Before you answer, let me remind you the equation.
- #12: Thats 300% more interactions your brand could have generating opportunities, sensing threats, deepening relationships with your customers and partners and employees. Soin an era of voluminous, mine-able datathe organizations with the most diverse and abundant surface area will win.
- #22: Its not advertising
- #23: There are 148 Million blogs out there focus the conversation around key topics that your audience really cares about and theyll keep coming back.