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Magnes Web Life Giving

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James Leventhal
James Leventhal

Magnes Museum is located in Berkeley, California and utilizes various online strategies to connect with supporters and raise funds. These strategies include weekly email blasts to over 2,700 subscribers, online donations through a platform like Groundspring, and an active Facebook page created by staff to engage younger audiences. The museum also aims to move more content online, such as a digital newsletter, artworks, and collection records to expand access and better connect with donors through new technologies.

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on-line strategy & performance
magnes: a little museum doing big things
magnes: geographically challenged and in the san francisco bay area -- one of americas finest outdoor arenas -- saturated with cultural offerings
on-line giving as part of a broader approach collection access project launched in 2003
EMAIL DONATIONS ON-LINE SOCIALIZING ON-LINE PROJECTS connect with supporters through every avenue
EMAIL 2.7K HH weekly email blasts services list integration format/content news-y clickable, users like interaction community oriented resource for all things if you like magnes, youll like always keep the preview pane in-mind think about when you email
DONATIONS on-line giving tool installed in 2003 groundspring.org (Tides Foundation) yes, big gifts come thru trustees will use important, necessary utility credit card fees integrated email solicitation tools
20 gifts received on one year-end email appeal in Dec. 2007 OF NOTE
you can talk about social networking -- im talking about facebook
ON-LINE SOCIALIZING facebook group created by youngest in the office, recent UC Grads target, undergrad event achieved Hillel intern incentivize staff around reaching number of members goal be sure ALL staff are involved -- consider corporate culture and encourage though dont require participation and awareness DO NOT think this is just about the kids MAJOR donors now on facebook there will be the NEXT next big thing, but embrace each and every new technology iteration
油
ON-LINE PROJECTS move museum to the web all digital newsletter this fall first on-line art works Nomi Talisman META/DATA match program donors own Jonathon Keats The Atheon in partnership with University of California also physical installation also cell phone component collections go live in spring
Focus on blogs, online postings and calendars
SAMPLE: on-line calendars posted for magnes events

More Related Content

Magnes Web Life Giving

  • 1. on-line strategy & performance
  • 2. magnes: a little museum doing big things
  • 3. magnes: geographically challenged and in the san francisco bay area -- one of americas finest outdoor arenas -- saturated with cultural offerings
  • 4. on-line giving as part of a broader approach collection access project launched in 2003
  • 5. EMAIL DONATIONS ON-LINE SOCIALIZING ON-LINE PROJECTS connect with supporters through every avenue
  • 6. EMAIL 2.7K HH weekly email blasts services list integration format/content news-y clickable, users like interaction community oriented resource for all things if you like magnes, youll like always keep the preview pane in-mind think about when you email
  • 7. DONATIONS on-line giving tool installed in 2003 groundspring.org (Tides Foundation) yes, big gifts come thru trustees will use important, necessary utility credit card fees integrated email solicitation tools
  • 8. 20 gifts received on one year-end email appeal in Dec. 2007 OF NOTE
  • 9. you can talk about social networking -- im talking about facebook
  • 10. ON-LINE SOCIALIZING facebook group created by youngest in the office, recent UC Grads target, undergrad event achieved Hillel intern incentivize staff around reaching number of members goal be sure ALL staff are involved -- consider corporate culture and encourage though dont require participation and awareness DO NOT think this is just about the kids MAJOR donors now on facebook there will be the NEXT next big thing, but embrace each and every new technology iteration
  • 11. 油
  • 12. ON-LINE PROJECTS move museum to the web all digital newsletter this fall first on-line art works Nomi Talisman META/DATA match program donors own Jonathon Keats The Atheon in partnership with University of California also physical installation also cell phone component collections go live in spring
  • 13. Focus on blogs, online postings and calendars
  • 14. SAMPLE: on-line calendars posted for magnes events