mAgri Webinar: Exploring the Nokia Life Agriculture Service
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These slides were presented by Nokia Life representatives during a joint webinar with the GSMA mAgri team on 15th January 2013. The webinar covered key facts about Nokia Life and specifically, the Nokia Life Agriculture Service.
mAgri Webinar: Exploring the Nokia Life Agriculture Service
- 1. Mobile based Agriculture Services for the Millions.. Nokia Life Jawahar Kanjilal, Vice President & Global Head of Nokia Life Bhanu Potta, Global Product Leader - Learning & Knowledge Services for Nokia Life GSMA mAgri Webinar - 15th Jan 2013. #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 2. Livelihood and Life Improvement Services Portfolio High appeal and daily relevance in the lives of the Next Billion users Nokia Life #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 3. Nokia Life: #1 Life Improvement Service Globally Nokia Life #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 4. Consumer Insights on Agriculture Information Needs Timely & Actionable Information from Trusted Sources Best Practices, New Methods & Developments Locally Relevant & in Local Language Storable & Referenceable Access to Experts #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 5. Nokia Life Agriculture Services Portfolio Empowering Farmer with access to Actionable Hyper-local Information Crop & Crops & Commodity Tips Commodities Yield enhancement Choice of THREE items Grow from a large list of crops Sow Sowing Fertilizer Pest prevention & techniques Control and/or commodities Information Personalization prices Seed prices Crop protection Best Practices & practices Advise Techniques Location Agri News Pesticides & Choice of Location at a prices Trends granularity feasible for Pre- Sowing Weather Govt. Market Prices hyper-localization Schemes Market prices Daily prices from Harvesting practices three nearby markets Language Sell Choice of Local Languages Harvest Weather to receive information in Agro-Met Information with Advisory #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 6. User Journey Rich User Experiences & Social to Farmers across a wide range of phones #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 7. National Scale - Deep - Hyper-Local Country Crops Markets Languages /Commodities INDIA 275 7000 12 CHINA 100 2000 Chinese INDONESIA 150 201 Bahasa NIGERIA 35 111 3 TOTAL 460 9312 17 #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 8. Co-creating with the Ecosystem of Partners 18 Operators across 4 Countries #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 9. Empowering a wide range of Consumers I earlier had to leave my day work and travel so far to check rates and sell crop I am learning better for my family who was farming methods to growing it in the village. improve yield of the land Now with this I get rates of to enable me to become three nearby areas and I prosperous when I start now sold my crop at a my own farm. profit of Rs. 70/- per quintal . Farmer Farmer Worker As a small town People now come to me to ask for insurance agent most of my customers are information on where to sell etc .. I Farmers. I subscribe to want to continue using this serviceI agriculture information like it that people come to me and I as I see it as a means of dont want them to stop asking me for helping my clients, and potentially I may advice become middleman. I share the information with everyone around so feel proud & good Grain Trader Insurance Agent #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 10. Co-creating Value for Ecosystem Players is Key Knowledge/ Editorial Desks Nokia Network Expertise End-Users Operators Owners Ecosystem Anchor Identify Opportunity Co-Create Value Co-Develop Offerings Co-direct Ecosystems Focus and Future #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 11. NABARD in India Agriculture Bank Engages & Empowers Consumers via Nokia Life Nokia Life Service in collaboration with NABARD (Govt. Agriculture Bank) to empower the Banks Loan Customers with up-to-date information and increase quality of Loans for the Bank. Daily Market Prices, Yield Improvement Better Crop Yield Higher Profits Margins methods and Weather information to Better loan repayments hundreds of Lead Farmers. May 2011 to April 2013 #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 12. Nokia Life Vision: Inform. Involve. Empower. Putting relevant, timely & personalized information in the hands of consumers Inform. Involve. Knowledge Partnerships with local Government, NGOs, Universities, Developmental Agencies, public & private sector enterprises Bridging the digital divide, Empowering communities towards economic and societal progress Empower. #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia
- 13. Nokia Life: Scalable Platform to Reach & Engage the Next Billion Nokia Life #NokiaLife @JawaharK @BhanuPotta Nokia Internal Use Only 息 2012 Nokia 2013
- 14. Thank you Jawahar.Kanjilal@Nokia.com Bhanu.Potta@Nokia.com #NokiaLife @JawaharK @BhanuPotta 息 2013 Nokia