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Mahesh distribution research

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Vikesh Kumar
Vikesh Kumar

Distribution research involves determining the optimal number and location of salespeople, retail outlets, warehouses, and discounts. This can involve simulating different scenarios to analyze costs and delivery times for different locations. Common methods include center-of-gravity simulation to minimize distance to customers, computerized simulation models to determine the optimal number and placement of warehouses, and trade area analysis to evaluate market positioning and customer bases. Outlet location research examines methods for individual companies and chains, while research on sales representatives analyzes the optimal number for a given territory.

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DISTRIBUTION RESEARCH PRESENTED BY:- MAHESH KUMAR SHARMA
Distribution Research Distribution decisions based on the number and location of salespersons, retail outlets, warehouses, and the size of discount to be offered(determined by what is being offered by existing or similar products).
Warehouses and Retail Location Research What costs and delivery times would result if we choose one location over another? Ans. Simulation of scenarios. can be a simple, paper-pencil exercise for a limited geographic area. can be a complex, computerized simulation for a regional or national market.
Center-of-Gravity Simulation  It is used to locate a single warehouse or retail site.  Minimize the distance to customers.
Computerized Simulation Models  Designed to determining how many warehouses should be used and where they should be located.  Required to work on multiple warehouse location problems.
Trade Area Analysis  It helps in creating mailing lists, evaluating a store’s or shopping center’s market positioning, measuring competitive customer bases, determining the potential of new location.  Also helps to evaluating regional retail chains and acquisition plans.
Outlet Location Research  It deals with individual companies, chains, financial institutions with multiple outlets etc.  Two general methods:- 1) Analogous location method:- involves plotting the area surroundings the potential site. 2) Multiple regression models:- can be used to generate a relationship between store sales and a range of store, population and competitor characteristics.
Number and Location of Sales Representatives  How many sales representatives should there be in a given territory?  Three general research methods 1) Sales Effort Approach:- Applicable when the product line is first introduced. 2) statistical analysis of sales data:-can be used after the sales program is under way. 3) Field Experiments:- also applicable only after the sales program has begun.
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Mahesh distribution research

  • 1. DISTRIBUTION RESEARCH PRESENTED BY:- MAHESH KUMAR SHARMA
  • 2. Distribution Research Distribution decisions based on the number and location of salespersons, retail outlets, warehouses, and the size of discount to be offered(determined by what is being offered by existing or similar products).
  • 3. Warehouses and Retail Location Research What costs and delivery times would result if we choose one location over another? Ans. Simulation of scenarios. can be a simple, paper-pencil exercise for a limited geographic area. can be a complex, computerized simulation for a regional or national market.
  • 4. Center-of-Gravity Simulation  It is used to locate a single warehouse or retail site.  Minimize the distance to customers.
  • 5. Computerized Simulation Models  Designed to determining how many warehouses should be used and where they should be located.  Required to work on multiple warehouse location problems.
  • 6. Trade Area Analysis  It helps in creating mailing lists, evaluating a store’s or shopping center’s market positioning, measuring competitive customer bases, determining the potential of new location.  Also helps to evaluating regional retail chains and acquisition plans.
  • 7. Outlet Location Research  It deals with individual companies, chains, financial institutions with multiple outlets etc.  Two general methods:- 1) Analogous location method:- involves plotting the area surroundings the potential site. 2) Multiple regression models:- can be used to generate a relationship between store sales and a range of store, population and competitor characteristics.
  • 8. Number and Location of Sales Representatives  How many sales representatives should there be in a given territory?  Three general research methods 1) Sales Effort Approach:- Applicable when the product line is first introduced. 2) statistical analysis of sales data:-can be used after the sales program is under way. 3) Field Experiments:- also applicable only after the sales program has begun.
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