This document discusses strategies for revitalizing small town main streets. It suggests going beyond superficial improvements like banners and streetlights, and focusing on strategic planning, catalytic development, and making historic preservation a priority. Successful main streets attract businesses that expand the local economic base, welcome visitors with clear signage and information, and capitalize on their unique history and assets to create an inviting public space with amenities like restaurants, trees, water access, and things for families. The overarching message is that main streets must be relevant, authentic, vibrant places that residents and visitors value.
2. If so, we will
need to go beyond
banners, blooms &
fancy streetlights.
3. Law of Retail
Gravitation
with transportation costs
being roughly equal, people
choose to shop at the place
with more (choice) and better
stores.
Malls & Big Box stores
clustered to bring customers
in from further away.
5. Creating your Revitalization Plan
Intention and Vision
Strategic Plan
Role of Public Sector
Make the Right Thing Easy
Make the Wrong Thing Hard
Establish Main Street/BID
Invest in Catalytic Development
6. Evaluate your resources.
Every community has a
wealth of strengths and
talents the problem is
too few communities
know what their
strengths and talents are.
7. R&D
=
Rip Off & Duplicate
Keep your eyes open there are good
ideas everywhere you can adapt for
your community.
8. Expanding and diversifying your Communitys
Economic Base
The Independent businesses matrix
Entrepreneurial
Tea Room Aquarium
Local Destination
Insurance Specialty Retailer
Lifestyle
9. Recruiting Compatible
New Businesses
Other tools for 鍖nding Businesses to Expand
your Communitys Economic Base
Market Surveys
Visiting similar communities
Working with Small Business Development
Centers
Look for regional business that have
already have at least two locations
Be a resource for available space
10. History can be a guide.
Your Communitys
History Provides the
Foundation for
Redevelopment, but
11. Embrace change!
Change, is the Fuel that Drives
a Communitys Revival
12. Why Historic Preservation is
Vital for Redevelopment
The Urban Renewal Model of tearing
down and rebuilding was a failure.
You cant afford to build building like
they did in the past
Federal & State Historic Tax Credits
bring strong ROI for Historic
Preservation & Adaptive Reuse
13. Encouraging Historic
Preservation on Main Street
Code Enforcement is vital
Require HP Guidelines on all projects using
State or Local Funding
Make appropriate HP Guidelines for Main
Street
Highlight good examples
Avoid ersatz historic design on new buildings