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Mainstreamandindependentresearch
 TheVamps are
signed to Mercury
Records
 The Bohicas are
signed to Domino
Recording Company
Mercury Records are owned by Universal MusicGroup. In the UK theyre
distributed byVirgin EMI records however in America its Island Records.
Firstly formed in 1945,Chicago by Irving Green, Berle Adams, and Ray
Greenberg holding great influence in jazz, blues,rock and classical
music.
 Irving Green was born in Chicago, Illinois. He sold Mercury Records
to Consolidated Electronics industry.After leaving Mercury Records
he became real estate developer in Palm Springs.
 Born in Chicago,Illinois BerleAdams in his early life whilst at school
he rented speaker systems, booked events (weddings and proms
etc). During the Great Depression he would sell life insurance door
to door.
Mercury Records:
Famous artists signed to Mercury Records:
 Billy Ray Cyrus
 IggyAzalea
 Pixie Lott
 Elton John
 Anastacia
Target audience(1)
The BohicasTarget Audience
Mainstream and independent research
Mainstream and independent research
Mainstream Advantages:
 Worldwide exposure to
your music
 Increased fan base
 More chances for
monetary gain
(concerts,increased
album sales etc.)
 Greater royalties from
increased marketing of
your music.
 Upfront costs eg. studio
time, music videos , CD
packaging etc. taken
cared of by label.
Mainstream Disadvantages
 Label takes a large
percentage of you
income
 Labels may own the
master recordings/rights
to your music unless
otherwise stated in your
contract.
 Failure to sell a specific
number of albums can
cause you to lose your
recording contract and
all your hard work
Independent Disadvantages
 Lack of funds
 Disorganization
 Independent labels have less
influence and power within
the music industry
Independent Advantages
 Artists get rights
to their music
 Close
relationships/link
with the record
label

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Mainstream and independent research

  • 1. Mainstreamandindependentresearch TheVamps are signed to Mercury Records The Bohicas are signed to Domino Recording Company
  • 2. Mercury Records are owned by Universal MusicGroup. In the UK theyre distributed byVirgin EMI records however in America its Island Records. Firstly formed in 1945,Chicago by Irving Green, Berle Adams, and Ray Greenberg holding great influence in jazz, blues,rock and classical music. Irving Green was born in Chicago, Illinois. He sold Mercury Records to Consolidated Electronics industry.After leaving Mercury Records he became real estate developer in Palm Springs. Born in Chicago,Illinois BerleAdams in his early life whilst at school he rented speaker systems, booked events (weddings and proms etc). During the Great Depression he would sell life insurance door to door. Mercury Records: Famous artists signed to Mercury Records: Billy Ray Cyrus IggyAzalea Pixie Lott Elton John Anastacia
  • 7. Mainstream Advantages: Worldwide exposure to your music Increased fan base More chances for monetary gain (concerts,increased album sales etc.) Greater royalties from increased marketing of your music. Upfront costs eg. studio time, music videos , CD packaging etc. taken cared of by label. Mainstream Disadvantages Label takes a large percentage of you income Labels may own the master recordings/rights to your music unless otherwise stated in your contract. Failure to sell a specific number of albums can cause you to lose your recording contract and all your hard work Independent Disadvantages Lack of funds Disorganization Independent labels have less influence and power within the music industry Independent Advantages Artists get rights to their music Close relationships/link with the record label