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OLD HABITS DIE HARD: CHANGE
MANAGEMENT IN SOCIAL MEDIA
AND ITS IMPLICATIONS FOR
USERS WITH MOTOR
IMPAIRMENTS.
Dr. Makayla Lewis
PostDoc @ Royal Holloway, University of London (Information
Security Group)
Web Accessibility London (a11yLDN) Organiser
WHO AM I?
≒ PhD in Human-Computer Interaction (Cerebral Palsy, Online
Social Networks and Change) - Sept 2012
≒ PostDoc on Cyber Security Cartographies (CySeCa) Project 
Since Nov 2012
≒ Essentially HCI User Research who hearts Visual
Storytelling Methods.
MOTIVATION
Images have been removed please view PhD Thesis for personal
moitvation
http://openaccess.city.ac.uk/3011/
CP STORIES
Images have been removed please view PhD Thesis for CP
personas:
http://openaccess.city.ac.uk/3011/
OSN CHANGE & CP
Frequent and abrupt OSN changes i.e. UI and task structure
≒ Confusion, task relearning, personal & use confidence,
introduction of poor UI features and or removal of accessible
features.
≒ OSN use and independence is reduced by change
≒ Support individuals are often required to resolve problems or
assist use
≒ This is often felt inappropriate by adult with CP.
MONITORING CHANGE
Facebook 431 Blog Comments
and 13,323 Likes
Facebook 427,925 Tweets
Using #NewTwitter
≒ Overview of users reactions to change within the user interface,
this was done by investigating tweets or comments during peaks.
≒ In-depth look at users reactions to change over a 6-month period
using an event-sampling method where the first 100 comments
mentioning the change on a given day were collected & analysed.
ANALYZING CHANGE
#NewTwitter
Global Peaks
#NewTwitter Sentiment Analysis #NewTwitter Change Acceptance
EXPLORE
Images have been removed please view PhD Thesis for
Methodology:
http://openaccess.city.ac.uk/3011/
SURVEY
Facebook are never thinking about
us users. We dont need this feature, I
dont know why theyve done this.
Why have I got it but my friends dont.
F*** this how do I opt-out?
Similar response from Twitter users with CP.
5 STEP PROCESS FOR OSN CHANGE
UPDATE
2013
≒ Flickr  Excellent (Detected: Step 3 Persuade (Overlap) and Step 4
(Refreeze i.e. Active Support) and 5 (Consultation)
≒ Twitter  Good (Detected: Step 1 Before (Limited Knowledge), Step 2
Unfreeze (Short Roll Out) and 3 (Overlap))
2014
≒ Twitter  Not So Good (Slowly Returning To Old Habits (#TwitterLayout
Detected: Step 2 Unfreeze (Short Roll Out) and 3 (Overlap))
≒ Flickr
≒ Excellent (Early 2014  Detected: Step 1 and 2)
≒ Good (April 2014  Returning To Old Habits: No Steps 1, 2 or 3)
AND Facebook, Facebook, Facebook Just Dont Give A Monkey Uncle.
PLEASE CONSIDER MOTOR IMPAIRED
USERS WHEN YOU CHANGE YOUR
SOCIAL WEBSITES.
OSN CHANGE ISNT THE BE ALL AND END ALL THIS METHOD
HAS RECENTLY BEEN INTRODUCED WITHIN THE CITIZEN
SCIENCE SPACE (ZOONIVERSE)
THANK YOU!
@maccymacx
makayla.lewis@rhul.ac.uk
www.makaylalewis.co.uk
*FREE* PhD Thesis (including CSUN, DIS AND ASSETS papers):
http://openaccess.city.ac.uk/3011/

More Related Content

Old Habits Die Hard: Change Management in Social Media And Its Implications For Users With Motor Impairments

  • 1. OLD HABITS DIE HARD: CHANGE MANAGEMENT IN SOCIAL MEDIA AND ITS IMPLICATIONS FOR USERS WITH MOTOR IMPAIRMENTS. Dr. Makayla Lewis PostDoc @ Royal Holloway, University of London (Information Security Group) Web Accessibility London (a11yLDN) Organiser
  • 2. WHO AM I? ≒ PhD in Human-Computer Interaction (Cerebral Palsy, Online Social Networks and Change) - Sept 2012 ≒ PostDoc on Cyber Security Cartographies (CySeCa) Project Since Nov 2012 ≒ Essentially HCI User Research who hearts Visual Storytelling Methods.
  • 3. MOTIVATION Images have been removed please view PhD Thesis for personal moitvation http://openaccess.city.ac.uk/3011/
  • 4. CP STORIES Images have been removed please view PhD Thesis for CP personas: http://openaccess.city.ac.uk/3011/
  • 5. OSN CHANGE & CP Frequent and abrupt OSN changes i.e. UI and task structure ≒ Confusion, task relearning, personal & use confidence, introduction of poor UI features and or removal of accessible features. ≒ OSN use and independence is reduced by change ≒ Support individuals are often required to resolve problems or assist use ≒ This is often felt inappropriate by adult with CP.
  • 6. MONITORING CHANGE Facebook 431 Blog Comments and 13,323 Likes Facebook 427,925 Tweets Using #NewTwitter ≒ Overview of users reactions to change within the user interface, this was done by investigating tweets or comments during peaks. ≒ In-depth look at users reactions to change over a 6-month period using an event-sampling method where the first 100 comments mentioning the change on a given day were collected & analysed.
  • 7. ANALYZING CHANGE #NewTwitter Global Peaks #NewTwitter Sentiment Analysis #NewTwitter Change Acceptance
  • 8. EXPLORE Images have been removed please view PhD Thesis for Methodology: http://openaccess.city.ac.uk/3011/
  • 9. SURVEY Facebook are never thinking about us users. We dont need this feature, I dont know why theyve done this. Why have I got it but my friends dont. F*** this how do I opt-out? Similar response from Twitter users with CP.
  • 10. 5 STEP PROCESS FOR OSN CHANGE
  • 11. UPDATE 2013 ≒ Flickr Excellent (Detected: Step 3 Persuade (Overlap) and Step 4 (Refreeze i.e. Active Support) and 5 (Consultation) ≒ Twitter Good (Detected: Step 1 Before (Limited Knowledge), Step 2 Unfreeze (Short Roll Out) and 3 (Overlap)) 2014 ≒ Twitter Not So Good (Slowly Returning To Old Habits (#TwitterLayout Detected: Step 2 Unfreeze (Short Roll Out) and 3 (Overlap)) ≒ Flickr ≒ Excellent (Early 2014 Detected: Step 1 and 2) ≒ Good (April 2014 Returning To Old Habits: No Steps 1, 2 or 3) AND Facebook, Facebook, Facebook Just Dont Give A Monkey Uncle.
  • 12. PLEASE CONSIDER MOTOR IMPAIRED USERS WHEN YOU CHANGE YOUR SOCIAL WEBSITES. OSN CHANGE ISNT THE BE ALL AND END ALL THIS METHOD HAS RECENTLY BEEN INTRODUCED WITHIN THE CITIZEN SCIENCE SPACE (ZOONIVERSE)
  • 13. THANK YOU! @maccymacx makayla.lewis@rhul.ac.uk www.makaylalewis.co.uk *FREE* PhD Thesis (including CSUN, DIS AND ASSETS papers): http://openaccess.city.ac.uk/3011/