The Make It Yours campaign was created to encourage individuals to contribute their talents, passions, knowledge and desire for change to The Jewish Federation. The campaign emphasizes bringing one's whole self to the organization. It is important because the Federation has started new e-communications, increased its social media presence, uses infographics to tell its story, created a video, and will launch a new website in October. The campaign asks how individuals will Make It Yours and contribute to the Federation.