This document discusses ways to empower local entrepreneurship in Morocco through various initiatives such as hackathons, capturing value from big data and trends, protecting intellectual property, and learning from case studies of brands that rose and fell. It suggests creating ontologies and taxonomies to rationalize local context for international resources, using 3D printing of cultural crafts, and inspiring a new generation to adapt and create open data sets and applications that validate authenticity.
4. Ontology =
Refers to things that have a rich
and formal logic-based language
for specifying meaning of the terms
Taxonomy =
A taxonomy is a collection of
controlled vocabulary terms
organized into a hierarchical
structure
http://goo.gl/4p3lsi
5. Its a unique
and hidden
wonder
4 Cultures at peace
The world doesn't know it
The art shows it
Its an Interwoven history
6. IP Protection
Execution is critical to support
the designation
World trade bodies need to see
ownership to support
authorship
Technology can reclaim the
authenticity
Technology can maintain
validity
2 examples on what to do!
8. Big Data - Visualize value
Balance supply with demand
Build awareness through
authenticity
Educate on the values of unique
craftsmanship signatures
Facilitate valid data sources to
international resources e.g.
Google
Be with the trends not behind
them - Why was the YSL movie
never mentioned while on tour?
Movies
Inspire travel
9. 3 D Printing
Patters and methods are
required for the new
technologies
3D printing needs supply - valid
supply
Its already happening, to be a
victim
It can be new and creative
It can be an application, format,
or tool set
10. Learning from Brands: The Rise,
the Fall and the Comeback
Tea - Morocco missed the boat
The rise and fall of the bubble tea story is one
of the best case studies we ever heard in
Singapores business history - http://goo.gl/EPXxF9
Books and guides lack focus -
Maryam Montaque - Marrakesh by Design
Movies - YSL missed the cross branding http://goo.gl/p0Vyco
11. What do to?
Inspire a new generation to adapt
Create data and tools that feed the world
Create ontologies and taxonomies to rationalize the
local context for the world
capture value in applications
validate authenticity through a consorted effort
Be ahead of the next resurgence
12. Seed ideas
An open data set of images cataloged and indexed for use by
others.
New phone camera applications that can photo verify authentic
works
Big data projects that anticipate events that would effect product
launches, branding and market demand. - See the top 100 movies
that effected GDP - http://goo.gl/LrLIiI
3D printing mastering files
Fraud detection and new methods of imbedding them in cultural
craft works