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Make The Public Work With You

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Espen Systad
Espen Systad

Origo and A-pressen facilitate the transition from readers to participants by encouraging user-generated content. Participants bring more people than readers and allow for a closer relationship with the newsroom. Participants also provide more information for product development by sharing their interests. One in ten print pages at A-pressen now features user-generated content from Origo users, who produce 7-8 times more content than A-pressen's 2,800 employees. This user-generated content helps revitalize print editions and strengthens web content.

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Make The Public Work With You How to encourage user-created content Bente Kalsnes - Origogruppen Espen Systad - A-pressen Communication Advisor. Head of Social Media @benteka @revesjef http://origo.no/bentekalsnes http://origo.no/espen
ORIGO + A-PRESSEN FACILITATE THE TRANSITION …
READER PARTICIPANT
Transition READER PARTICIPANT ? Participants bring more people than readers (they?re spreading their contributions (comments, images, events, blogs, etc) to their network = more readers). ? Participant - closer relation then a reader (easy for the newsroom to get in touch with the participant, can build stronger relation than a random reader. But newsroom has to give something back to the participant – attention, space in print, take them seriously) ? Participants - more info for product development (we know more about what the registered user is interested in than the random reader) ? Think of all the news stories you will miss if you don’t know what your readers/ participants are interested in and talking about!
How Origo works ? The users publish texts, comments, pictures and events. ? All content is tagged with location. ? The users decide if the content is private or public. ? Public content can be extracted to other contexts e.g. our newspapers. ? We ?lter the content based on location and quality.
J?lster Sogn og fjordane
Hello. I’m from J?lster. I have a long story and a quick question.
Skei i J?lster 375 inhabitants
Make The Public Work With You
L?kagrova
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You
This is a natural wonder! Let’s form a 15 person large committee and ?gure out what to do.
The foundation of the L?kagrova committee
The celebration of The L?kagrova Man’s discovery
Make The Public Work With You
225 of 375 inhabitants took part in the event
Make The Public Work With You
Make The Public Work With You
Vatnet det rann, noko mot aust og noko mot vest, Ja, slik bar det laust.
The replay of the L?kagrova man’s revelation
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You
The result: 2 front pages in Firda 16 printed pages
Wooo - we are in the news !
Wooo - we are in the news ! Those people in J?lster always think they are something special.
Wooo - we are in the news ! Those people in J?lster always think they are something special. But we from Fj?rland are special too. Lets show them
Ja. Let’s gather all tractors in Fj?rland and lift round bales!
Ja. Let’s gather all tractors in Fj?rland and lift round bales! .. and let’s put people on the bales.
Foto: Gaute Dvergsdal B?yum The round bales of Fj?rland.
Foto: Oddleiv Apneseth
Foto: Gaute Dvergsdal B?yum
Foto: Gaute Dvergsdal B?yum
Foto: Oddleiv Apneseth
A-pressen’s 50 newspapers have 470.000 subscribers
A-pressen’s 50 newspapers have 470.000 subscribers and 167.000 registered Origo-users
..... and those 167.000 users produce 7-8 times more content than our 2.800 employees do.
..... and those 167.000 users produce 7-8 times more content than our 2.800 employees do. 30 - 40.000 stories, pictures, comments and events weekly. 5.000 stories, pictures and comments digitally each week.
The ?rst years we used Origo to strengthen web editions. Now we use Origo to also revitalize the print editions.
A-pressen produces approx. 300.000 print pages of editorial content a year. 1 of 10 pages will carry content that originate from our Origo-readers.
A-pressen produces approx. 300.000 print pages of editorial content a year. 1 of 10 pages will carry content that originate from our Origo-readers. Why?
Make The Public Work With You
The ingredients of the local newspaper.
local news The ingredients of the local newspaper.
local news The ingredients of the local local newspaper. market- place
family notices local news greetings The ingredients of the local local newspaper. market- place
family notices local news greetings The ingredients of the local local newspaper. local arena market- for debate place
Position challenged by social media family notices local news greetings The ingredients of the local local newspaper. local arena market- for debate place Position challenged by social media
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You
Stig: - I want to start a fund-raising to ?ll the public pool. Tomorrow my family will deliver 10 liters of water to the city council, and I challenge all other families to do the same.
36 seconds to get in touch with Stig
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You
Make The Public Work With You: How to encourage user-created content CASE ORIGO.NO AND A-PRESSEN Bente Kalsnes, @benteka - Origo Espen systad, @revesjef - A-pressen

More Related Content

Make The Public Work With You

  • 1. Make The Public Work With You How to encourage user-created content Bente Kalsnes - Origogruppen Espen Systad - A-pressen Communication Advisor. Head of Social Media @benteka @revesjef http://origo.no/bentekalsnes http://origo.no/espen
  • 2. ORIGO + A-PRESSEN FACILITATE THE TRANSITION …
  • 3. READER PARTICIPANT
  • 4. Transition READER PARTICIPANT ? Participants bring more people than readers (they?re spreading their contributions (comments, images, events, blogs, etc) to their network = more readers). ? Participant - closer relation then a reader (easy for the newsroom to get in touch with the participant, can build stronger relation than a random reader. But newsroom has to give something back to the participant – attention, space in print, take them seriously) ? Participants - more info for product development (we know more about what the registered user is interested in than the random reader) ? Think of all the news stories you will miss if you don’t know what your readers/ participants are interested in and talking about!
  • 5. How Origo works ? The users publish texts, comments, pictures and events. ? All content is tagged with location. ? The users decide if the content is private or public. ? Public content can be extracted to other contexts e.g. our newspapers. ? We ?lter the content based on location and quality.
  • 7. Hello. I’m from J?lster. I have a long story and a quick question.
  • 8. Skei i J?lster 375 inhabitants
  • 15. This is a natural wonder! Let’s form a 15 person large committee and ?gure out what to do.
  • 16. The foundation of the L?kagrova committee
  • 17. The celebration of The L?kagrova Man’s discovery
  • 19. 225 of 375 inhabitants took part in the event
  • 22. Vatnet det rann, noko mot aust og noko mot vest, Ja, slik bar det laust.
  • 23. The replay of the L?kagrova man’s revelation
  • 28. The result: 2 front pages in Firda 16 printed pages
  • 29. Wooo - we are in the news !
  • 30. Wooo - we are in the news ! Those people in J?lster always think they are something special.
  • 31. Wooo - we are in the news ! Those people in J?lster always think they are something special. But we from Fj?rland are special too. Lets show them
  • 32. Ja. Let’s gather all tractors in Fj?rland and lift round bales!
  • 33. Ja. Let’s gather all tractors in Fj?rland and lift round bales! .. and let’s put people on the bales.
  • 34. Foto: Gaute Dvergsdal B?yum The round bales of Fj?rland.
  • 39. A-pressen’s 50 newspapers have 470.000 subscribers
  • 40. A-pressen’s 50 newspapers have 470.000 subscribers and 167.000 registered Origo-users
  • 41. ..... and those 167.000 users produce 7-8 times more content than our 2.800 employees do.
  • 42. ..... and those 167.000 users produce 7-8 times more content than our 2.800 employees do. 30 - 40.000 stories, pictures, comments and events weekly. 5.000 stories, pictures and comments digitally each week.
  • 43. The ?rst years we used Origo to strengthen web editions. Now we use Origo to also revitalize the print editions.
  • 44. A-pressen produces approx. 300.000 print pages of editorial content a year. 1 of 10 pages will carry content that originate from our Origo-readers.
  • 45. A-pressen produces approx. 300.000 print pages of editorial content a year. 1 of 10 pages will carry content that originate from our Origo-readers. Why?
  • 47. The ingredients of the local newspaper.
  • 48. local news The ingredients of the local newspaper.
  • 49. local news The ingredients of the local local newspaper. market- place
  • 50. family notices local news greetings The ingredients of the local local newspaper. market- place
  • 51. family notices local news greetings The ingredients of the local local newspaper. local arena market- for debate place
  • 52. Position challenged by social media family notices local news greetings The ingredients of the local local newspaper. local arena market- for debate place Position challenged by social media
  • 58. Stig: - I want to start a fund-raising to ?ll the public pool. Tomorrow my family will deliver 10 liters of water to the city council, and I challenge all other families to do the same.
  • 59. 36 seconds to get in touch with Stig
  • 66. Make The Public Work With You: How to encourage user-created content CASE ORIGO.NO AND A-PRESSEN Bente Kalsnes, @benteka - Origo Espen systad, @revesjef - A-pressen

Editor's Notes