Make The Public Work With You
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The document discusses how news organizations can encourage user-generated content to engage readers as participants. It describes how Origo and A-pressen have facilitated this transition by allowing users to publish content publicly or privately tagged with locations. This user-generated content is then filtered and sometimes extracted for newspapers. Examples show how communities in Norway have used the platform to share local news and events, engaging many readers in the process.
Make The Public Work With You
- 1. Make The Public Work With You How to encourage user-created content Bente Kalsnes - Origo Espen Systad - A-pressen Communication Advisor. Head of Social Media @benteka @revesjef http://origo.no/bentekalsnes http://origo.no/espen fredag 1. oktober 2010
- 2. ORIGO + A-PRESSEN FACILITATE THE TRANSITION … fredag 1. oktober 2010
- 3. READER PARTICIPANT fredag 1. oktober 2010
- 4. Transition READER PARTICIPANT ? Participants bring more people than readers (they?re spreading their contributions (comments, images, events, blogs, etc) to their network = more readers). ? Participant - closer relation then a reader (easy for the newsroom to get in touch with the participant, can build stronger relation than a random reader. But newsroom has to give something back to the participant – attention, space in print, take them seriously) ? Participants - more info for product development (we know more about what the registered user is interested in than the random reader) ? Think of all the news stories you will miss if you don’t know what your readers/ participants are interested in and talking about! fredag 1. oktober 2010
- 5. How Origo works ? The users publish texts, comments, pictures and events. ? All content is tagged with location. ? The users decide if the content is private or public. ? Public content can be extracted to other contexts e.g. our newspapers. ? We ?lter the content based on location and quality. fredag 1. oktober 2010
- 6. J?lster Sogn og fjordane fredag 1. oktober 2010
- 7. Hello. I’m from J?lster. I have a long story and a quick question. fredag 1. oktober 2010
- 8. Skei i J?lster 375 inhabitants fredag 1. oktober 2010
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- 10. L?kagrova fredag 1. oktober 2010
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- 13. This is a natural wonder! Let’s form a 15 person large committee and ?gure out what to do. fredag 1. oktober 2010
- 14. The foundation of the L?kagrova committee fredag 1. oktober 2010
- 15. The celebration of The L?kagrova Man’s discovery fredag 1. oktober 2010
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- 17. 225 of 375 inhabitants took part in the event fredag 1. oktober 2010
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- 20. Vatnet det rann, noko mot aust og noko mot vest, Ja, slik bar det laust. fredag 1. oktober 2010
- 21. The replay of the L?kagrova man’s revelation fredag 1. oktober 2010
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- 25. The result: 2 front pages in Firda 16 printed pages fredag 1. oktober 2010
- 26. Wooo - we are in the news ! Those people in J?lster always think they are something special. But we from Fj?rland are special too. Lets show them fredag 1. oktober 2010
- 27. Ja. Let’s gather all tractors in Fj?rland and lift round bales! .. and let’s put people on the bales. fredag 1. oktober 2010
- 28. Foto: Gaute Dvergsdal B?yum The round bales of Fj?rland. fredag 1. oktober 2010
- 29. Foto: Oddleiv Apneseth fredag 1. oktober 2010
- 30. Foto: Gaute Dvergsdal B?yum fredag 1. oktober 2010
- 31. Foto: Gaute Dvergsdal B?yum fredag 1. oktober 2010
- 32. Foto: Oddleiv Apneseth fredag 1. oktober 2010
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- 34. A-pressen’s 50 newspapers have 470.000 subscribers and 167.000 registered Origo-users fredag 1. oktober 2010
- 35. ..... and those 167.000 users produce 7-8 times more content than our 2.800 employees do. 30 - 40.000 stories, pictures, comments and events weekly. 5.000 stories, pictures and comments digitally each week. fredag 1. oktober 2010
- 36. The ?rst years we used Origo to strengthen web editions. Now we use Origo to also revitalize the print editions. fredag 1. oktober 2010
- 37. A-pressen produces approx. 300.000 print pages of editorial content a year. 1 of 10 pages will carry content that originate from our Origo-readers. Why? fredag 1. oktober 2010
- 38. Position challenged by social media family notices local news greetings The ingredients of the local local newspaper. local arena market- for debate place Position challenged by social media fredag 1. oktober 2010
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- 43. Stig: - I want to start a fund-raising to ?ll the public pool. Tomorrow my family will deliver 10 liters of water to the city council, and I challenge all other families to do the same. fredag 1. oktober 2010
- 44. 36 seconds to get in touch with Stig fredag 1. oktober 2010
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- 51. Make The Public Work With You: How to encourage user-created content CASE ORIGO.NO AND A-PRESSEN Bente Kalsnes, @benteka - Origo Espen systad, @revesjef - A-pressen fredag 1. oktober 2010