Making mission statements measurable
Download as PPTX, PDF
0 likes108 views
A description about how digital teams can apply metrics to mission statements. So how they can make their product mission statements measurable.
Making mission statements measurable
- 2. Jan - Apr 16 Get millions of fans to personalise the app & stay up-to-date on their favourite sports
- 3. How do we know what success looks like? How do we monitor our progress? How do we prioritise our ideas? We know the direction. But how we do we know when weve got there? Problem with our mission
- 4. MISSION METRIC What will we measure? (KPI) Whats the target? How will we measure it? Align mission with metrics METRIC METRIC
- 5. Get millions of fans to personalise the app & stay up-to-date on their favourite sports Mission KPI Target How to measure Personalise Sign-ins 25% active users signed in ComScore Personalise Personalised homepage usage 20% users interact with personalised content Google Analytics Stay up-to-date Alert subscribers 3 million alert subscribers Boxcar Align mission with metrics Think about benchmarking current performance, timeboxing the target, having health metrics
- 6. Mission Metrics Direction Destination Qualitative Quantitative Aspiration Progress Ideation Prioritise ideas Align mission with metrics
- 7. Tech Now
- 8. Tech Now
- 9. Mission KPI Target How to measure Simplest Number of application questions 20 questions Google Analytics Fastest Decision time Decision within 24 hrs MI Receive practical help and support Satisfaction 80% satisfaction with the help and support we provided GDS Survey Apply for an access to work grant Be the simplest, fastest way for people with a disability or health condition to get the practical help and support they need to stay in work and live independently.
- 10. Mission KPI Target How to measure Key aspect What to measure What to aim for How to measure it Align mission with metrics
Editor's Notes
- #2: Align the service mission to key metrics: Why its important How to do it BBC Sport Blackpool (TechNow) Activity
- #3: Mission: broad/aspiration statement covers period of time. Broad creativity, structure work Airplay. Set by the PO Powerful - something people can buy into
- #4: 2 million 10 million
- #5: 3 metrics per mission.
- #6: Personalised homepage usage 20% users interact with a personalised homepage
- #7: Mission = hypotheses 3 KPIs per mission. Target and progres
- #8: What do you want to achieve OKRs by answering two simple questions: 1) Where do I want to go? and 2) How will I know Im getting there? The Objec tive is qualitative, and the Key Results (most often three) are quanti tative. They are used to focus a group or individual on a bold goal. The Objective establishes a goal for a set period of time, usually a quarter. The Key Results indicate whether the Objective has been met by the end of the time.
- #9: Key Results How would you measure that objective if you made it? What numbers would move? Metric-validated performance evaluation for companies Focus on a set of priorities
- #10: Be the simplest, fastest way for people with a disability or health condition to get the practical help and support they need to stay in work and live independently.