Making mobile apps personal with Azure Mobile Engagement
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The document discusses how customer engagement has changed in a mobile-first world with overabundance of choice and eroding user loyalty. It promotes a mobile engagement platform that helps manage programmatic mobile campaigns, personalize unique messaging, boost user retention, and monetize through increased visits and upsells. The platform provides real-time insights, push notifications, in-app messaging, data protection, and easy integration. It also details various campaign opportunities, benefits, keys to success, and pricing for the mobile engagement platform.
Making mobile apps personal with Azure Mobile Engagement
- 2. Customer Engagement Has Changed A Mobile First World Overabundance of Choice Eroding User Loyalty
- 3. Personalized Messages Relevant Targeting Constant Customer Touch Points Extended Customer Engagements
- 4. Manage Programmatic mobile campaign delivery across platforms & audiences Personalize Unique messaging for unique customers Boost Optimized experiences for greater user retention Monetize Amplified ROI with increased visitation & upsell opportunities to maximize lifetime value
- 5. Open APIs & easy integration Actionable insights available in real-time to increase app usage A value-added push & communications platform Data protection & privacy across the globe A SaaS-delivered Mobile Engagement platform
- 6. Trigger actions according to user behavior and demographics with big data collection and real time processing Create custom dashboards to measure KPIs, track retention and stickiness, and determine what campaigns are driving the highest ROI Easily and continually enhance and optimize the user experience with User Path view
- 7. Create targeted campaigns with intelligent customer segments and in-app messaging capabilities Reach customers in a highly effective and non-intrusive manner Integrate flawlessly with native push notifications gateways such as Google¨s GCM, Apple¨s APNS or Microsoft MPNS
- 8. Integrate into applications easily with open APIs Leverage existing data from CRM, CMS, and other business related systems Improve audience targeting and protect existing investments
- 9. Like all Azure services, Mobile Engagement does not share or sell information derived from customers¨ property Microsoft¨s longstanding commitment to privacy is an integral part of our product and service lifecycle We work to be transparent in our privacy practices, offer meaningful privacy choices, and manage the data we store responsibly
- 10. Your Frontend Azure Mobile Engagement Platform Analyze Segment Push Collect Data Push communications & in-app messaging Customer Applications CMO Marketers Developers
- 11. Mobile Engagement Capabilities ? User ? Sessions ? Activities ? Usage Path ? Events ? Jobs ? Technical ? Crashes ? Errors ? Sessions ? Events ? Jobs ? Crashes ? Errors ? Push Notifications ? In-App Messages ? Cross Platform Push Analytics Monitor Reach Segments ? Dynamic segmentation ? Automated Scenarios ? Custom Dashboards
- 12. 12 System Push on Android¨s Notification Center System Push with big picture on Android System Push on iOS lock screen Notifying badges on iOS app icons Windows system notification Windows Live Tiles
- 13. 13 Android simple in- App push with action buttons Android In-App push with big picture and action buttons iOS In-App push with big picture and action buttons iOS simple in-app messaging Windows uncustomized in- app messaging
- 14. Azure ME customer references 14 Medias Retail Travel/Hospitality Gaming/Betting Services Partners
- 33. ? Ensure the welcome invitation highlights the value of your app ? Personalize based on robust user data ? Use multi- language capabilities based on geo Keys to success Opportunity Multi-step campaign to encourage account creation Benefit Increase app usage and user retention by 80% during the early days Day 10 What's your balance? Log in and manage your account on the go. Jessica, votre d└p?t mobile est pr┷t. Jessica, check out your latest money saver tip! Day 1 Welcome to the Woodgrove Bank app! Log in to stay informed on your account. Log in Jessica, your mobile deposit is ready.
- 34. Opportunity Send message to fan base and encourage them to rate the app online Benefit Increase app ratings, thus discoverability & downloads Example Target criteria for a generic app: ? User active during the last 5 days ? User at least 7 days old ? User having looked a least 10 articles or videos ? Use dynamic user segmentation to target likely promoters ? Can work well with an in-app or push message ? Can be used to let app users know that you have improved your app Keys to success Like our app? Rate it now! Close Rate
- 35. We¨re Sorry Something went wrong, but we¨re working on a fix right now. ReleCloud Wireless ReleCloud Wireless All fixed! Back to your regular programming Opportunity Automated message sent when app crashes to tell user that you're aware and working on a fix, and when fix is available Benefit Increase user retention and, when phrased well, can increase user loyalty ? Use real-time performance monitoring and alerting to determine which users are impacted ? Optimize your delivery for each platform ? Fix the issue and update users Keys to success
- 36. Opportunity Highlight a feature within the app that users are not taking advantage of and would probably like, share tutorial of how to use Benefit App usage and user retention ? Consider this an opportunity to improve the value of your app to users ? Utilize robust user data to understand usage patterns ? Personalize in-app notifications and tutorials Keys to success
- 37. Opportunity When a user's subscription/trial is about to expire, renew now (or free?premium membership) Benefit Retain users and increase profitability ? Dynamic user segmentation can help you optimize your message and timing ? Utilize in-app messaging to reach a warm prospect ? Tune your execution as you go with real- time information on campaign performance Keys to success X Your trial is about to expire Sign up now! Yes! Sign me up!No thanks
- 38. Why not make it a long lunch? Head to World Wide Importers and take 15% off your entire purchase today!Opportunity Tailor content based on identified interests Benefit Increase user satisfaction and increase profitability ? Fine-grained user segmentation helps you refine your offer ? Tailored push notification helps you deliver that offer well ? Geo-fencing means you can send a message when the user is within a certain distance of a purchase location ? And, this is all extensible to work with your current CRM system Keys to success
- 39. To learn more about Mobile Engagement, visit: http://azure.microsoft.com/en- us/services/mobile-engagement/ Details on pricing can be found here: http://azure.microsoft.com/en- us/pricing/details/mobile-engagement/
- 41. Monthly pricing Graduated Tier (MAUs) $ per MAU 0 to 100 Free Next 100K $0.01 per MAU Next 400K $0.0049 per MAU Next 2500K $0.0034 per MAU Graduated pricing calculation: 500K MAU = 100K*$0.01+400K*$0.0049 = $2.960 *Subject to change **Directional pricing/terms below are subject to change and do not represent a guarantee of GA timing. This information is for discussion purposes only. No sales may be transacted until service is commercially available **All pricing information provided above is intended solely to be a non-binding estimate as of the date this guidance is provided. It does not constitute an offer by Microsoft. The actual pricing will be reflected on the EA Price List, when this offering becomes available. **MAU: Monthly Active User - A customer¨s end user who uses the app at least once in the past 30 days on a single device (if an Active User uses the app on their cellphone and tablet, this counts as 2 MAUs) **MAUs calculated and emitted on a daily basis. Graduated tier pricing calculated on a UTC calendar basis