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Making New Media Work in Your Universe

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Benjamin Kirby

The document discusses new media and various social media platforms like Twitter, Facebook, and YouTube. It provides definitions and facts about each platform, including the top users, growth statistics, and examples of how non-profits have used the platforms. The key takeaways are that new media refers to on-demand access to content anywhere through digital devices, as well as user feedback and participation; and that social media platforms can help non-profits tell their stories, engage communities, and support their missions.

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Making New Media Work in Your Universe The Grants Collaborative Tuesday, April 10, 2011
#who
#what What is new media? New media is a broad term in media studies that emerged in the latter part of the 20th century that refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. http://en.wikipedia.org/wiki/New_media
#what What is new media? [also] Another aspect of new media is the real- time generation of new, unregulated content. http://en.wikipedia.org/wiki/New_media
#what What is new media? The good: on-demand access to content any time, anywhere, on any digital device The bad: unregulated content The ugly: user feedback and creative participation*
#what What is new media?
#what What is Twitter? Micro-blogging hub Stream(s) of conversation(s) Dynamic resource Online connector of resources (people, $, etc.) Time management tool
#what What is Twitter? Facts and Figures Top 3 Twitter Users: Lady Gaga @LadyGaga (19,790,844) Justin Beiber @justinbeiber (17,895,235) Katy Perry @katyperry (15,564434) President Obama @barackobama is number 8! (12,713,299) Note: # of users is not the only metric of success or quality Source: Twitaholic
#what What is Twitter? Facts and Figures 300,000,000 = the number of users globally 450,000 = the number of Twitter accounts created every day 88% = brand awareness 1 billion = the number of tweets per week 30% = number of Twitter users with $100,000 household income 67% = percentage of users likely to recommend a brand they follow Sources: www.JeffBullas.com PC Magazine Media Bistro
#what What is Twitter? Anecdotally Critical tool in the Arab Spring uprisings Obamas Speech On Osama bin Laden was 12.4 million tweets per hour or 27.9 million tweets in just 2 hours and 35 minutes) Helped diagnose a paralyzed man Real-time reporting device of events (JWB Board Meetings #JWBBoard) Sources: www.JeffBullas.com Blog.bufferapp.com Media Bistro
#what What is Facebook? Launched in February 2004 Critical tool in the microfinancing movement Brand promotion tool Research tool Networking tool Sources: Wikepedia Facebook Kiva
#what What is Facebook? Facts and Figures As of February 2012, Facebook has more than 845 million active users globally 52% of users are age 18-35 (26% split 18-25 + 25-34) 20% of users are age 13-17 Revenue of $4.27 billion (2011) Sources: ZDnet Facebook Kiva Bloomberg
#what What is Facebook? Facts and Figures #1 Fan page: Facebook (59,991,519 fans) Fastest growing fan page: Nokia (39% growth in 2011; at #50) Top non-profit fan pages: -- The Breast Cancer Site = 2,975,817 fans -- (RED) = 1,319,861 fans -- PBS = 1,086,295 fans Sources: ZDnet Facebook Fanpagelist.com
#what What is Facebook? Anecdotally US non-profit Zidisha tapped into first person-to- person microfinance platform (linking lenders direct to borrowers across international borders without intermediaries) on FB. "One Million Voices Against FARC" organized hundreds of thousands of Colombians and marched in protest against the Revolutionary Armed Forces of Colombia Sources: Wikipedida Zdisha Facebook
#what What is YouTube? A free video-sharing website Dominant provider of online video content Allows embedding and easy link sharing Has begun showing full-length movies, shows and sporting events Sources: Wikepedia YouTube Kiva
#what What is YouTube? Facts and Figures Most popular YouTube video (as of Feb 2012): Justin Bieber - Baby ft. Ludacris; 684,597,595 views Serves 4 billion videos every day Only (appx )11% of YouTube views are monetized Bought by Google in 2006 for $1.65 billion 80% of the viewership of educational content on the site came from outside the United States.* *Less than 70% of the site's total traffic is International, so the educational content is disproportionately viewed by global audiences. Sources: Wikepedia YouTube Google
#what What is YouTube? Anecdotally Big Brothers Big Sisters, March of Dimes, Charity: Water, and Make-a-Wish Copyright issues are still ongoing In 2011, an Egyptian baby was named "Facebook" to commemorate the vital role Facebook played in Egypt's revolution. Sources: Wikepedia YouTube Google
#what What does it look like and how does it work? your feed your followers your your recs branding trending your tweet! topics
#what What does it look like and how does it work? email is for old people search for people or 140 things characters goes here character publish uses your re-published counter button @name your tweet to their followers
#where Where Do I Find Followers? Websites Twitter search function A modern-day news feed Other users this is the social in social media
#how What does it look like and how does it work? Hash Tag = # Identifies trend or subject ex: #Education #JWBBoard #USF #Florida At Symbol = @ Identifies a Twitter user ex: @JWBPinellas @JWBPinellasED @bkirby816 @LearnandSucceed @N_A_P_C
#how What does it look like and how does it work? A Good Tweet # tweet origin # options
#how What does it look like and how does it work? Retweet re- tweeter tweet origin tiny url options
#how What does it look like and how does it work? A Lousy Tweet answer: unfollow
#why The electronically synergized multiphase value- added message delivery methodology for non- profits PHASE 1: PHASE 3: Tell your then here story here PHASE 2: PHASE 4: Good things happen here then here PHASE 5: then here!
#why in other words, telling your story helps the community you serve and your bottom line
#thankyou #questions @JWBPinellas @bkirby816 @N_A_P_C www.JWBPinellas.org www.Twitter.com/JWBPinellas www.Facebook.com/JWBPinellas www.YouTube.com/JWBPinellas

More Related Content

Making New Media Work in Your Universe

  • 1. Making New Media Work in Your Universe The Grants Collaborative Tuesday, April 10, 2011
  • 3. #what What is new media? New media is a broad term in media studies that emerged in the latter part of the 20th century that refers to on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content. http://en.wikipedia.org/wiki/New_media
  • 4. #what What is new media? [also] Another aspect of new media is the real- time generation of new, unregulated content. http://en.wikipedia.org/wiki/New_media
  • 5. #what What is new media? The good: on-demand access to content any time, anywhere, on any digital device The bad: unregulated content The ugly: user feedback and creative participation*
  • 6. #what What is new media?
  • 7. #what What is Twitter? Micro-blogging hub Stream(s) of conversation(s) Dynamic resource Online connector of resources (people, $, etc.) Time management tool
  • 8. #what What is Twitter? Facts and Figures Top 3 Twitter Users: Lady Gaga @LadyGaga (19,790,844) Justin Beiber @justinbeiber (17,895,235) Katy Perry @katyperry (15,564434) President Obama @barackobama is number 8! (12,713,299) Note: # of users is not the only metric of success or quality Source: Twitaholic
  • 9. #what What is Twitter? Facts and Figures 300,000,000 = the number of users globally 450,000 = the number of Twitter accounts created every day 88% = brand awareness 1 billion = the number of tweets per week 30% = number of Twitter users with $100,000 household income 67% = percentage of users likely to recommend a brand they follow Sources: www.JeffBullas.com PC Magazine Media Bistro
  • 10. #what What is Twitter? Anecdotally Critical tool in the Arab Spring uprisings Obamas Speech On Osama bin Laden was 12.4 million tweets per hour or 27.9 million tweets in just 2 hours and 35 minutes) Helped diagnose a paralyzed man Real-time reporting device of events (JWB Board Meetings #JWBBoard) Sources: www.JeffBullas.com Blog.bufferapp.com Media Bistro
  • 11. #what What is Facebook? Launched in February 2004 Critical tool in the microfinancing movement Brand promotion tool Research tool Networking tool Sources: Wikepedia Facebook Kiva
  • 12. #what What is Facebook? Facts and Figures As of February 2012, Facebook has more than 845 million active users globally 52% of users are age 18-35 (26% split 18-25 + 25-34) 20% of users are age 13-17 Revenue of $4.27 billion (2011) Sources: ZDnet Facebook Kiva Bloomberg
  • 13. #what What is Facebook? Facts and Figures #1 Fan page: Facebook (59,991,519 fans) Fastest growing fan page: Nokia (39% growth in 2011; at #50) Top non-profit fan pages: -- The Breast Cancer Site = 2,975,817 fans -- (RED) = 1,319,861 fans -- PBS = 1,086,295 fans Sources: ZDnet Facebook Fanpagelist.com
  • 14. #what What is Facebook? Anecdotally US non-profit Zidisha tapped into first person-to- person microfinance platform (linking lenders direct to borrowers across international borders without intermediaries) on FB. "One Million Voices Against FARC" organized hundreds of thousands of Colombians and marched in protest against the Revolutionary Armed Forces of Colombia Sources: Wikipedida Zdisha Facebook
  • 15. #what What is YouTube? A free video-sharing website Dominant provider of online video content Allows embedding and easy link sharing Has begun showing full-length movies, shows and sporting events Sources: Wikepedia YouTube Kiva
  • 16. #what What is YouTube? Facts and Figures Most popular YouTube video (as of Feb 2012): Justin Bieber - Baby ft. Ludacris; 684,597,595 views Serves 4 billion videos every day Only (appx )11% of YouTube views are monetized Bought by Google in 2006 for $1.65 billion 80% of the viewership of educational content on the site came from outside the United States.* *Less than 70% of the site's total traffic is International, so the educational content is disproportionately viewed by global audiences. Sources: Wikepedia YouTube Google
  • 17. #what What is YouTube? Anecdotally Big Brothers Big Sisters, March of Dimes, Charity: Water, and Make-a-Wish Copyright issues are still ongoing In 2011, an Egyptian baby was named "Facebook" to commemorate the vital role Facebook played in Egypt's revolution. Sources: Wikepedia YouTube Google
  • 18. #what What does it look like and how does it work? your feed your followers your your recs branding trending your tweet! topics
  • 19. #what What does it look like and how does it work? email is for old people search for people or 140 things characters goes here character publish uses your re-published counter button @name your tweet to their followers
  • 20. #where Where Do I Find Followers? Websites Twitter search function A modern-day news feed Other users this is the social in social media
  • 21. #how What does it look like and how does it work? Hash Tag = # Identifies trend or subject ex: #Education #JWBBoard #USF #Florida At Symbol = @ Identifies a Twitter user ex: @JWBPinellas @JWBPinellasED @bkirby816 @LearnandSucceed @N_A_P_C
  • 22. #how What does it look like and how does it work? A Good Tweet # tweet origin # options
  • 23. #how What does it look like and how does it work? Retweet re- tweeter tweet origin tiny url options
  • 24. #how What does it look like and how does it work? A Lousy Tweet answer: unfollow
  • 25. #why The electronically synergized multiphase value- added message delivery methodology for non- profits PHASE 1: PHASE 3: Tell your then here story here PHASE 2: PHASE 4: Good things happen here then here PHASE 5: then here!
  • 26. #why in other words, telling your story helps the community you serve and your bottom line
  • 27. #thankyou #questions @JWBPinellas @bkirby816 @N_A_P_C www.JWBPinellas.org www.Twitter.com/JWBPinellas www.Facebook.com/JWBPinellas www.YouTube.com/JWBPinellas

Editor's Notes

  • #26: Storytelling: it only seems like rocket science. It is not difficult and in fact, when done right, creates a self-perpetuating cycle!