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Making Sense Of Social Media General Presentation

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Tyson Goodridge
Tyson Goodridge

The document provides an overview of social media and how to make sense of it. It discusses key platforms like LinkedIn, Facebook, Twitter and video/YouTube. It encourages participating in dialogues rather than just promoting. Measurement of social media is difficult but improving. The key takeaways are to treat others well online, listen more than you speak, and give value to others before expecting anything in return.

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making sense of social media July 15, 2009 ©¦ www.enterdialogue.com ©¦ Tyson Goodridge ©¦ tyson@enterdialogue.com©¦ 617.650.5585
Part 1: Introductions Part 2: The who, the how, the why Part 3: Linkedin Part 4: Twitter Part 5: Facebook Part 6: Measurement
Part 1: Introductions
About dialogue ?15 years of consumer marketing ?Pittards Leather ?PGA Tour ?Major League Baseball ? Babson MBA ¡®02 ? Agency work ? Non-profit ? Startup ? Community Manager for Spire.com ? Passion for Social Media
how about you? ?Introductions ?Your role in the company ?What you hope to get out of tonight¡¯s workshop ?Bonus question ?Social Media Audit ?How many of you are on Linkedin? ?How many of you are on Facebook? ?How many of you are on Twitter? ?Do any of you blog?
my promise to you ? A good use of your time ? Learn and have fun ? Recognize how and why social media is important
social media 1440 1891 1928 1989 2007
what is social media? ? Blogs ? News ? Wikis ? Social Bookmarks ? Social Networks ? Multimedia sharing
playing field leveled
what is social media? Social Media is not a Monologue Social Media is a Dialogue
business case for social media ? No sunk costs or capital investments ? Measurement difficult, but getting better ? Can¡¯t make the networking event or business trip? Social Media is a viable alternative ? It¡¯s not just a form of marketing, but also: ?HR/Recruiting ?Customer Service ?A focus group ?Real-time research tool
the elephant in the room
the elephant leaves if¡­. ?We are comfortable with being social ?We realize how businesses and people are more intertwined than ever ?We realize that if we are not part of the conversation (social media), than we are essentially invisible ? How would you meet someone?
Part 2: Linkedin
linkedin ? Networking site ? Mostly professional, with some exceptions ? Profitable ? Serious ? Trying to be like Twitter?
Making Sense Of Social Media General Presentation
maximizing visibility ? Answering questions ? Building Relationship ? Recommendations ? Joining Groups ? Make it a regular habit ? ¡°Participate, don¡¯t plug¡± ? Add value, don¡¯t steal the spotlight
Interactive Session with Linkedin
Part 3: Facebook
Why FACEBOOK? ? It¡¯s not quite Linkedin and not quite Twitter ? Easy to interface, connect the dots ? More social, with more context ? Fastest growing segment are not teenagers but men and women over 50. ? 250 million users!
companies on facebook
Interactive Session with Facebook
brainstorming What can you do on Facebook? ? Create a page for your company ? Find us on Facebook links/messages on all marketing materials ? Empower your evangelists (Coca-Cola) ? Highlight employees, activities, fans
Part 4: Video
youtube ? Online video more popular than blogging and social networking? ? January, 2009- 97 million people viewed a video online, as many as were tuning into network programming* ? YouTube dominates the space- 68% of videos are seen there. * Global Web Index, Trendstream Report, May 2009
VIDEO PLAYERS ? Vimeo ? Viddler ? Facebook ? Veoh ? Brightcove ? Yahoo ? Dailymotion ? Hulu ? YouTube * Global Web Index, Trendstream Report, May 2009
before you start ? What are you really trying to say with Video that you can¡¯t say using other platforms ? Video production isn¡¯t cheap ? Don¡¯t expect to go viral overnight ? Don¡¯t produce a video hoping to be viral- it just happens¡­ ? Start slowly and simple¡­
Part 5: Twitter
speed of twitter ? Takeoff at 3:26pm ? Picture taken at 3:33pm ? Uploaded at 3:36pm ? CNN breaks story at 4:00pm
Twitter
what is twitter? ?Just the Facebook status update. ?Like bumping into a person at a coffee shop. And that coffee shop gets bigger, and bigger, and bigger¡­ ?A great way to monitor what people are saying about your company ? Not just a place to say what you had for breakfast ? Casual, informal, fun
twitter basics ?Note ratio of ¡°following¡±, ¡°followers¡±, ¡°updates¡±
twitter review ?DM: A direct message, private, only seen by sender and receiver ?@reply: Public acknowledgement- seen by everyone ?RT: a ¡°retweet¡± ?#:hashtag: A tag given to an ongoing conversation in the thread of a tweet. (#boston, #jobs, #redsox) ?#followfriday: A recent phenomenon, people recommend other interesting people
Interactive Session with Twitter
tools ?Tweetdeck ?Twellow ?Tweetlater ?Bit.ly ?Ping.fm ?Twitterholic ?Tweetchat.com ?Tweetbeep ?Twitterfeed ?Wefollow
tweetdeck
a few favorites ?@ford, @scottmonty ?@powered, @aaronstrout ?@community roundtable, @jimstorer ?@savvyauntie ?@popeyeschicken ?@wholefoods ?@rubbermaid ?@ariherzog ?@bostonmarketer
TWEETING ?What are your goals? ?Subjective ?Objective ?When are you tweeting? ?Who is going to tweet? ?It takes time ?Listening, not talking ?Twitter is just part of the social media mix ?Getting buy in- what¡¯s ok to tweet? ?Tone, language
content sources ?New blog posts ?Industry news ?Fun around the office ?Quotes, thoughts, anecdotes ?The retweet ?Hashtags ?Trending news on twitter ?Competitors ?Poll ?Facebook ?Flickr ?Other
measurement ? Techrigy ? Vitrue ? Forrester ? Summize.com ? RSS Feeds from Google, Twitter, etc. ? The Other Side Group ? Radian 6 ? Vocus
Part 6: Key Takeaways Today ©¦ www.enterdialogue.com ©¦ Tyson Goodridge ©¦ tyson@enterdialogue.com©¦ 617.650.5585
key takeaways Do unto others
key takeaways Two ears, one mouth = good ratio
key takeaways To get, you need to give
next steps ? What are your goals? ? Who is leading the charge? ? Baby steps ? Don¡¯t succumb to analysis paralysis: experiment, see what works, then move on ? Do what works for you ? Share your success with everyone
making sense of social media Social Media Makes Sense Q and A? ©¦ www.enterdialogue.com ©¦ Tyson Goodridge ©¦ tyson@enterdialogue.com©¦ 617.650.5585

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Making Sense Of Social Media General Presentation

  • 1. making sense of social media July 15, 2009 ©¦ www.enterdialogue.com ©¦ Tyson Goodridge ©¦ tyson@enterdialogue.com©¦ 617.650.5585
  • 2. Part 1: Introductions Part 2: The who, the how, the why Part 3: Linkedin Part 4: Twitter Part 5: Facebook Part 6: Measurement
  • 4. About dialogue ?15 years of consumer marketing ?Pittards Leather ?PGA Tour ?Major League Baseball ? Babson MBA ¡®02 ? Agency work ? Non-profit ? Startup ? Community Manager for Spire.com ? Passion for Social Media
  • 5. how about you? ?Introductions ?Your role in the company ?What you hope to get out of tonight¡¯s workshop ?Bonus question ?Social Media Audit ?How many of you are on Linkedin? ?How many of you are on Facebook? ?How many of you are on Twitter? ?Do any of you blog?
  • 6. my promise to you ? A good use of your time ? Learn and have fun ? Recognize how and why social media is important
  • 7. social media 1440 1891 1928 1989 2007
  • 8. what is social media? ? Blogs ? News ? Wikis ? Social Bookmarks ? Social Networks ? Multimedia sharing
  • 10. what is social media? Social Media is not a Monologue Social Media is a Dialogue
  • 11. business case for social media ? No sunk costs or capital investments ? Measurement difficult, but getting better ? Can¡¯t make the networking event or business trip? Social Media is a viable alternative ? It¡¯s not just a form of marketing, but also: ?HR/Recruiting ?Customer Service ?A focus group ?Real-time research tool
  • 12. the elephant in the room
  • 13. the elephant leaves if¡­. ?We are comfortable with being social ?We realize how businesses and people are more intertwined than ever ?We realize that if we are not part of the conversation (social media), than we are essentially invisible ? How would you meet someone?
  • 15. linkedin ? Networking site ? Mostly professional, with some exceptions ? Profitable ? Serious ? Trying to be like Twitter?
  • 17. maximizing visibility ? Answering questions ? Building Relationship ? Recommendations ? Joining Groups ? Make it a regular habit ? ¡°Participate, don¡¯t plug¡± ? Add value, don¡¯t steal the spotlight
  • 20. Why FACEBOOK? ? It¡¯s not quite Linkedin and not quite Twitter ? Easy to interface, connect the dots ? More social, with more context ? Fastest growing segment are not teenagers but men and women over 50. ? 250 million users!
  • 23. brainstorming What can you do on Facebook? ? Create a page for your company ? Find us on Facebook links/messages on all marketing materials ? Empower your evangelists (Coca-Cola) ? Highlight employees, activities, fans
  • 25. youtube ? Online video more popular than blogging and social networking? ? January, 2009- 97 million people viewed a video online, as many as were tuning into network programming* ? YouTube dominates the space- 68% of videos are seen there. * Global Web Index, Trendstream Report, May 2009
  • 26. VIDEO PLAYERS ? Vimeo ? Viddler ? Facebook ? Veoh ? Brightcove ? Yahoo ? Dailymotion ? Hulu ? YouTube * Global Web Index, Trendstream Report, May 2009
  • 27. before you start ? What are you really trying to say with Video that you can¡¯t say using other platforms ? Video production isn¡¯t cheap ? Don¡¯t expect to go viral overnight ? Don¡¯t produce a video hoping to be viral- it just happens¡­ ? Start slowly and simple¡­
  • 29. speed of twitter ? Takeoff at 3:26pm ? Picture taken at 3:33pm ? Uploaded at 3:36pm ? CNN breaks story at 4:00pm
  • 31. what is twitter? ?Just the Facebook status update. ?Like bumping into a person at a coffee shop. And that coffee shop gets bigger, and bigger, and bigger¡­ ?A great way to monitor what people are saying about your company ? Not just a place to say what you had for breakfast ? Casual, informal, fun
  • 32. twitter basics ?Note ratio of ¡°following¡±, ¡°followers¡±, ¡°updates¡±
  • 33. twitter review ?DM: A direct message, private, only seen by sender and receiver ?@reply: Public acknowledgement- seen by everyone ?RT: a ¡°retweet¡± ?#:hashtag: A tag given to an ongoing conversation in the thread of a tweet. (#boston, #jobs, #redsox) ?#followfriday: A recent phenomenon, people recommend other interesting people
  • 37. a few favorites ?@ford, @scottmonty ?@powered, @aaronstrout ?@community roundtable, @jimstorer ?@savvyauntie ?@popeyeschicken ?@wholefoods ?@rubbermaid ?@ariherzog ?@bostonmarketer
  • 38. TWEETING ?What are your goals? ?Subjective ?Objective ?When are you tweeting? ?Who is going to tweet? ?It takes time ?Listening, not talking ?Twitter is just part of the social media mix ?Getting buy in- what¡¯s ok to tweet? ?Tone, language
  • 39. content sources ?New blog posts ?Industry news ?Fun around the office ?Quotes, thoughts, anecdotes ?The retweet ?Hashtags ?Trending news on twitter ?Competitors ?Poll ?Facebook ?Flickr ?Other
  • 40. measurement ? Techrigy ? Vitrue ? Forrester ? Summize.com ? RSS Feeds from Google, Twitter, etc. ? The Other Side Group ? Radian 6 ? Vocus
  • 41. Part 6: Key Takeaways Today ©¦ www.enterdialogue.com ©¦ Tyson Goodridge ©¦ tyson@enterdialogue.com©¦ 617.650.5585
  • 42. key takeaways Do unto others
  • 43. key takeaways Two ears, one mouth = good ratio
  • 44. key takeaways To get, you need to give
  • 45. next steps ? What are your goals? ? Who is leading the charge? ? Baby steps ? Don¡¯t succumb to analysis paralysis: experiment, see what works, then move on ? Do what works for you ? Share your success with everyone
  • 46. making sense of social media Social Media Makes Sense Q and A? ©¦ www.enterdialogue.com ©¦ Tyson Goodridge ©¦ tyson@enterdialogue.com©¦ 617.650.5585