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Making Web2.0 Work @ WorkStephen M. Jordanstephenmjordan@gmail.com
Who am I? Why am I here?At Work:Steve Jordan: innovation and collaboration technologist in Fortune 50, IT manager, open source proponent, web2.0 evangelistTo Friends and Family:Stephen Jordan: Boston native, San Diego resident, loyal friend and raging CaliforniaphileOn the Web:Junkfish Jordan: adventure junkie, blogger, fisherman, naturalist and video podcaster extraordinaireWhy three personas?  Because effectively using social media inside the workplace requires understanding how, when, and why it is used outside!
First, letsmakesurewereonthesamepage.
Acceptit!  Theworldischanged.But donttaketheirword for it.
Everyone is an author, producer, photographer, buyer, seller, gambler, gamer, critic, party planner, innovator, and reporter.  There are NO barriers to entry!
AllIeverneededtoknowIlearnedfoundin Kindergarten ontheinternetKnowing how to find information in todays world is perhaps more important than actually knowing it.
Whatdoweneedtoknow?In A Study in Scarlet, Sherlock Holmes claims he does not know that the Earth revolves around the sun, as such information is irrelevant to his work. Directly after having heard that fact from Watson, he says he will immediately try to forget it. He says he believes that the mind has a finite capacity for information storage, and so learning useless things would merely reduce his ability to learn useful things.In the workforce, what we need to know and need to seek varies by individual.  Having the right blend of expertise is key for any enterprise!
Areongoingdebatesathingofthepast?
In todaysclimate, knowinghowtofindinformationcanbemoreimportantthanactuallyknowingitKnowledge is a valuable asset of an employee, while web2.0 fluency is a valuable skill.
People are willing to giveknowingtheyll*get in theend.*Individual or society
This would neverfly at mycompany!People will waste their timeI need to see an ROI on itIt is too risky to tryWe dont need it
W鞄温岳庄壊岳鞄艶檎或鴛看稼艶馨温庄鉛?
You have to get beyond the hype and manage expectations.
OK, I get it, eyeswideopen, now(Get on with it!)
Making Web2.0 Work @ Work
There is noone size fits all++++
I need..I know a guy..Who can help with..I need..I need to meet...Who has done..
Someone in mysocialnetworkknowstheanswer, orknowssomeonewhoknowstheanswerExpertise locationRecruitingEngagement
Whatcanyoupossiblydowithonly140characters?
Making Web2.0 Work @ Work
Tapinto the wisdom of crowdsusing web software
Websoftwareunlocksthe valueinthelong tail ofideasNumber of ideasDistance from the problem
Internetsearchhas been obliteratedby the power of Wiki Math
The PowerofOneCompetition gives way to collaboration around a single entry
KeystoWikiSuccessAudit trailEase of entryLinks andcategoriesTLCAvoid Wiki Sprawl
ImitationisthesincerestformofflatteryIf you see a wiki page you like, just click Edit, copy the text, paste it into your page, and change what you need to.
From despair.com
WhyBlogatWork?Blogs are social with no barriers to entry.Content buried
Permissions
Not socialBlogs attract followers who join the conversation (RSS!)Over time, everyone is an author!Literature ReviewsPosition PapersLinear
Content buried
Fragmented commentary
Web format

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Making Web2.0 Work @ Work

Editor's Notes

  1. Im speaking as an avid user of social media both inside AND outside the workplace. Cant stress enough that the two cannot be viewed in isolation. With that in mind, I want to get us on the same page, and in the right frame of mind, before diving into the tools and practices.
  2. Thought librarians would appreciate books, but if that doesnt drive it home.
  3. Everyone is an author, producer, photographer, buyer, seller, gambler, gamer, critic, party planner, innovator, and reporter. There are NO barriers to entry!
  4. Knowing how to find information in todays world is perhaps more important than actually knowing it.
  5. Living in inboxes. Maybe some file shares. If youre really out there you have a blackberry. And you hear about things like ROI and data security
  6. Try to live without it. This is about a more efficient way of working, something that enables a business to operate better. It is in support of your companys goals, not a goal itself!
  7. 20,000,000 to 1.
  8. Audit trail with alerts and rollback, a good editor, categories and cross linking with enterprise scale.
  9. Sharing knowledge that can be stored forever, not just raw information.
  10. So much I couldnt touch on, so many options.