Making Web2.0 Work @ Work
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This document discusses using social media effectively in the workplace. It notes that using social media internally requires understanding how it is used externally. It addresses concerns about the risks of social media use and argues that knowledge is valuable but web fluency is also an important skill. It provides examples of how social media like wikis and blogs can unlock value through collaboration and sharing expertise.
Making Web2.0 Work @ Work
- 1. Making Web2.0 Work @ WorkStephen M. Jordanstephenmjordan@gmail.com
- 2. Who am I? Why am I here?At Work:Steve Jordan: innovation and collaboration technologist in Fortune 50, IT manager, open source proponent, web2.0 evangelistTo Friends and Family:Stephen Jordan: Boston native, San Diego resident, loyal friend and raging CaliforniaphileOn the Web:Junkfish Jordan: adventure junkie, blogger, fisherman, naturalist and video podcaster extraordinaireWhy three personas? Because effectively using social media inside the workplace requires understanding how, when, and why it is used outside!
- 4. Acceptit! Theworldischanged.But donttaketheirword for it.
- 5. Everyone is an author, producer, photographer, buyer, seller, gambler, gamer, critic, party planner, innovator, and reporter. There are NO barriers to entry!
- 6. AllIeverneededtoknowIlearnedfoundin Kindergarten ontheinternetKnowing how to find information in todays world is perhaps more important than actually knowing it.
- 7. Whatdoweneedtoknow?In A Study in Scarlet, Sherlock Holmes claims he does not know that the Earth revolves around the sun, as such information is irrelevant to his work. Directly after having heard that fact from Watson, he says he will immediately try to forget it. He says he believes that the mind has a finite capacity for information storage, and so learning useless things would merely reduce his ability to learn useful things.In the workforce, what we need to know and need to seek varies by individual. Having the right blend of expertise is key for any enterprise!
- 9. In todaysclimate, knowinghowtofindinformationcanbemoreimportantthanactuallyknowingitKnowledge is a valuable asset of an employee, while web2.0 fluency is a valuable skill.
- 10. People are willing to giveknowingtheyll*get in theend.*Individual or society
- 11. This would neverfly at mycompany!People will waste their timeI need to see an ROI on itIt is too risky to tryWe dont need it
- 13. You have to get beyond the hype and manage expectations.
- 14. OK, I get it, eyeswideopen, now(Get on with it!)
- 16. There is noone size fits all++++
- 17. I need..I know a guy..Who can help with..I need..I need to meet...Who has done..
- 18. Someone in mysocialnetworkknowstheanswer, orknowssomeonewhoknowstheanswerExpertise locationRecruitingEngagement
- 21. Tapinto the wisdom of crowdsusing web software
- 22. Websoftwareunlocksthe valueinthelong tail ofideasNumber of ideasDistance from the problem
- 23. Internetsearchhas been obliteratedby the power of Wiki Math
- 24. The PowerofOneCompetition gives way to collaboration around a single entry
- 25. KeystoWikiSuccessAudit trailEase of entryLinks andcategoriesTLCAvoid Wiki Sprawl
- 26. ImitationisthesincerestformofflatteryIf you see a wiki page you like, just click Edit, copy the text, paste it into your page, and change what you need to.
- 27. From despair.com
- 28. WhyBlogatWork?Blogs are social with no barriers to entry.Content buried
- 29. Permissions
- 30. Not socialBlogs attract followers who join the conversation (RSS!)Over time, everyone is an author!Literature ReviewsPosition PapersLinear
- 31. Content buried
- 33. Web format
- 34. Comments
- 35. Searchable
- 36. RSS/AlertsResearch PapersConference recapsTechnical How ToLeader PerspectivesNo commentary
- 37. Content buried
- 38. Permissions
- 39. Client neededBlogs offer context and opinionabout information.
- 41. There is noone size fits all++++
- 44. And(Get on with it!)
Editor's Notes
- Im speaking as an avid user of social media both inside AND outside the workplace. Cant stress enough that the two cannot be viewed in isolation. With that in mind, I want to get us on the same page, and in the right frame of mind, before diving into the tools and practices.
- Thought librarians would appreciate books, but if that doesnt drive it home.
- Everyone is an author, producer, photographer, buyer, seller, gambler, gamer, critic, party planner, innovator, and reporter. There are NO barriers to entry!
- Knowing how to find information in todays world is perhaps more important than actually knowing it.
- Living in inboxes. Maybe some file shares. If youre really out there you have a blackberry. And you hear about things like ROI and data security
- Try to live without it. This is about a more efficient way of working, something that enables a business to operate better. It is in support of your companys goals, not a goal itself!
- 20,000,000 to 1.
- Audit trail with alerts and rollback, a good editor, categories and cross linking with enterprise scale.
- Sharing knowledge that can be stored forever, not just raw information.
- So much I couldnt touch on, so many options.