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Malala’s return to pakistan

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Feroz Korai
Feroz Korai

The document outlines a pilot project to generate hype and speculation around Malala's potential return to Pakistan by strategically spreading information and questions across various media platforms without confirming any actual plans. The goal is to build confusion and excitement until an official announcement is made on Capital Talk, a Pakistani news program, about whether Malala will return to her home country.

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Malala’s return to Pakistan [Campaign]
• Pilot Project • Show aired on: 10th December 2014 • Show: Capital Talk • Channel: Geo TV • Purpose: Creating Hype for Malala’s return to Pakistan. To create confusion and excitement until officially disclosed • Tools: a) SMS (160) / Whatsapp b) Twitter (140) - #/mentions/links c) Facebook post (graphical/text/poll) d) Blog e) Blog replies
SMS / Whatsapp • Puri dunya Malala kay saath hai… par kia Pakistan hamari beti k saath hai? Jannay k liye dekhaye sirf Capital talk, geo news par. • Can I come to Pakistan? And share my happiness with you? With your good wishes and duas I am alive and won the Nobel Peace Prize -- Malala…. • Why didn’t KPK assembly recognize Malala’s efforts? What made them to ignore her …
Twitter • Will Malala come back to Pakistan? Watch Capital Talk tonight! #Hamid Mir #Malala’sreturn • Watch how Bushra Gohar feels Malala’s decision on returning to Pakistan. Exclusively on Capital Talk, tonight at 10:05 pm! #followhttp://www.capitaltalk.com • Will Pakistan Protect or Devastate Malala on her return? – Watch out Capital Talk for more info and stay updated!
Facebook Posts
• Half of the picture of Malala will be in Pakistan flag and the other half of the picture will be in British flag.
Polls
Blog Post
Malala recently received the Nobel Peace Award and claimed to be the youngest Pakistani girl to receive such a prize! World’s youngest Nobel Peace Prize winner Malala expresses her gratitude towards her nation, country’s officials and especially her fellows at Swat who supported her in achieving this title. In her recent interview she has expressed her desire to coming to Pakistan but she hasn’t disclosed any date / month / year. One of the reporters at the press conference asked her what will she do after completing her stay at Birmingham, Malala answered very wisely that she herself doesn’t her future plans nor anyone else, except her Allah (God).
Blog Replies • Sample User Comment: • Malala should not come to Pakistan because she has life threats for her and for her family and that could lead to another nation’s loss • Sample answer: Well , she did express that she doesn’t want any violence for kids / children In the interview, let’s hope for the best! • Sample User comment: Malala will never come, as she isn’t interested and will continue her life at U.K. • Sample answer: Malala’s decision is still a question, watch “Bol – Fahad Arab k saath, tonight” for more info.
Radio Playing small clips of politician’s / expert’s / guest’s statements regarding her return, but not revealing the whole statement.
Guerilla Marketing • A cut out of Malala poster on Swat airport (Saidu Sharif Airport especially and few chosen airports) with a strings or rope infront of her , symbolizing restrictions / conditions of her for not returning to Pakistan still now.
Thank you…

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Malala’s return to pakistan

  • 1. Malala’s return to Pakistan [Campaign]
  • 2. • Pilot Project • Show aired on: 10th December 2014 • Show: Capital Talk • Channel: Geo TV • Purpose: Creating Hype for Malala’s return to Pakistan. To create confusion and excitement until officially disclosed • Tools: a) SMS (160) / Whatsapp b) Twitter (140) - #/mentions/links c) Facebook post (graphical/text/poll) d) Blog e) Blog replies
  • 3. SMS / Whatsapp • Puri dunya Malala kay saath hai… par kia Pakistan hamari beti k saath hai? Jannay k liye dekhaye sirf Capital talk, geo news par. • Can I come to Pakistan? And share my happiness with you? With your good wishes and duas I am alive and won the Nobel Peace Prize -- Malala…. • Why didn’t KPK assembly recognize Malala’s efforts? What made them to ignore her …
  • 4. Twitter • Will Malala come back to Pakistan? Watch Capital Talk tonight! #Hamid Mir #Malala’sreturn • Watch how Bushra Gohar feels Malala’s decision on returning to Pakistan. Exclusively on Capital Talk, tonight at 10:05 pm! #followhttp://www.capitaltalk.com • Will Pakistan Protect or Devastate Malala on her return? – Watch out Capital Talk for more info and stay updated!
  • 6. • Half of the picture of Malala will be in Pakistan flag and the other half of the picture will be in British flag.
  • 9. Malala recently received the Nobel Peace Award and claimed to be the youngest Pakistani girl to receive such a prize! World’s youngest Nobel Peace Prize winner Malala expresses her gratitude towards her nation, country’s officials and especially her fellows at Swat who supported her in achieving this title. In her recent interview she has expressed her desire to coming to Pakistan but she hasn’t disclosed any date / month / year. One of the reporters at the press conference asked her what will she do after completing her stay at Birmingham, Malala answered very wisely that she herself doesn’t her future plans nor anyone else, except her Allah (God).
  • 10. Blog Replies • Sample User Comment: • Malala should not come to Pakistan because she has life threats for her and for her family and that could lead to another nation’s loss • Sample answer: Well , she did express that she doesn’t want any violence for kids / children In the interview, let’s hope for the best! • Sample User comment: Malala will never come, as she isn’t interested and will continue her life at U.K. • Sample answer: Malala’s decision is still a question, watch “Bol – Fahad Arab k saath, tonight” for more info.
  • 11. Radio Playing small clips of politician’s / expert’s / guest’s statements regarding her return, but not revealing the whole statement.
  • 12. Guerilla Marketing • A cut out of Malala poster on Swat airport (Saidu Sharif Airport especially and few chosen airports) with a strings or rope infront of her , symbolizing restrictions / conditions of her for not returning to Pakistan still now.