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Stereotyping MenStereotyping Men
Men = Action
Men are usually
portrayed as virile,
muscular
Powerful bodies
dominate space in
advertisements.
Men are more
often portrayed
doing something, an
activity, action
Women more often
just look
Into the camera
 focus is on slenderness,
 attaining a feminine ideal
 weakness and
 vulnerability
In Advertising/Media
Focus on
Masculinity
He didnt buy
20 pink pashimas
Smell like a Man, Man
The Jock
Male Stereotype
 Powerful
 Athletic
 In control
 Men
admire
him
 Women
adore him
The Jock
Male Stereotype
Beefcake
The Buffoon
Stereotype
Oatmeal Crisp Dad- Hiding Cereal
Example:
Bungling father
Well-intentioned
Jim Carrey The Joker
The Joker Stereotype
Mask of Masculinity
Action Hero
Male Stereotypes
Strong
Not silent
There to save the
world or a damsel
in distress
The Big Shot
Male Stereotypes
The epitome of success
Powerful
Strong Silent Type
Male Stereotypes
In charge
In control
Acts decisively
Successful with women
Doesnt need to
discuss feelings

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