This document discusses common male stereotypes portrayed in advertising and media. It notes that men are often shown as muscular and powerful, taking action and dominating space. Common stereotypes include the athletic jock that others admire and women adore, the buffoon who bungles tasks but means well, the action hero who saves the world with strength and bravery, the successful big shot in a position of power, and the strong silent type who is in control and doesn't express feelings. These stereotypes focus on portraying masculinity through physical strength, control, and action rather than vulnerability.
2. Men = Action
Men are usually
portrayed as virile,
muscular
Powerful bodies
dominate space in
advertisements.
3. Men are more
often portrayed
doing something, an
activity, action
Women more often
just look
Into the camera
focus is on slenderness,
attaining a feminine ideal
weakness and
vulnerability
In Advertising/Media