Mallie paint sound sculpture
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Dentsu, a large Japanese advertising agency, teamed up with a photographer to create paint sound sculptures for a Canon printer brand campaign. They placed ink drops on a membrane covering a speaker. When different sounds were played, the ink vibrated in patterns, captured with high-speed video. This innovative art-as-advertising approach was engaging for viewers and challenged competitors. While the technique may not last, it inspired new ways of combining art and sound and pushed advertising to be more creative.
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Bourns potentiometers are high-quality variable resistors designed for precision control in a wide range of electronic applications. Known for their durability, accuracy, and reliability, Bourns potentiometers are ideal for adjusting signal levels, tuning circuits, or setting reference voltages in industrial, automotive, and consumer electronics.
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Mallie paint sound sculpture
- 1. Paint Sound Sculptures Mallie Sanford
- 2. What they did Dentsu is one of the largest advertising agencies in the world. Its headquarters are located in the Dentsu Building in Tokyo. photographer Linden Gledhill and the creative studio Dentsu teamed up to make a series of paint sculptures using sound vibrations as a part of a campaign for Canon's pixma ink printer brand.
- 3. How they did it To make these paint sculptures, they first wrapped a membrane around a small speaker They then put ink drops onto the membrane and the speakers were turned on Once the vibration started, the ink began to jump up and down. High-speed video cameras and still cameras were used to capture this Experimenting with different sounds and frequencies created the various pieces
- 5. How this affects the world of advertising: This is a new innovative way of advertising Takes a very creative approach in the world of advertising Art as advertisement Definitely presents a challenge for other printer companies, because when something has a cool commercial it heightens the appeal of the printer
- 6. Short Term Appeal It's really cool to look at Very new and different then what people are used to seeing in commercials Captivates the viewer Makes them want to buy the product because the commercial is intriguing
- 7. Long Term Appeal New/exciting art technique Could inspire artists to explore how art and sound can create other works of art. The world is definitely becoming more creative and is much more art- oriented than it used to be This is just another step in that process to a more creative life
- 8. Does it have potential? This innovation is not necessarily something that is going to stick around for a long time However, I think that it has potential to be another step in the world of art Once again, it could inspire others to explore new ways of combining art and sound Could potentially be a breakthrough in this new form of art Also has potential for advertisement Inspire other advertising companies to become more creative with their ads.
- 9. Bibliography "Dentsu:Paint Sound Sculptures." Designboom. 06/10/2010. Web. 17 Nov 2010. <http://www.designboom.com/weblog/cat/10/view/11774/dentsu- paint-sound-sculptures.html>. "Dentsu ." Wikipedia, Web. <http://en.wikipedia.org/wiki/Dentsu>.