際際滷

際際滷Share a Scribd company logo
www.sflacour.com 1
Marketing	Mix	
Price
Product
Promotion
Place
Marketing	Mix
www.sflacour.com 2
Value	Chain
Inbound	
logistics
Operations Outbound	
logistics Services
Firm	Infrastructure:
HR	Management:
Technology	Development:
PRIMARY	
ACTIVITIES
SUPPORT
ACTIVITIES
M&S
Procurement:
Suppliers Customers
Margin
www.sflacour.com 3
Value	Matrix
Inbound	
Logistics
Operations
Outbound	
Logistics
Marketing	
and	Sales
Service
www.sflacour.com 4
Porter	5	forces	
&	New	Model Potential	entrants
Substitutes
Suppliers Buyers
Industry	Competitors
Rivalry	Among	Existing	
Firms
Bargaining	
Power
Bargaining	
Power
Threat	
of
Threat	
of
Regulation
Technology
S
o
c
i
a
l
E
c
o
n
o
m
y
www.sflacour.com 5
Strengths Weaknesses
Opportunities Threats
Internal	
Factors
External	
Factors
Positive Negative
SWOT	Analysis

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