Managing capacity at key attractions in emerging markets contrasting strategies in rwanda and uganda roger goodacre
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This document discusses overtourism challenges in Rwanda and Uganda, specifically related to their mountain gorilla attractions. It outlines key issues like negative past images, large neighboring competitors, and overreliance on single attractions. Common strategic objectives are identified as increasing length of stay, revenues, spreading traffic more widely, diversifying products, improving service, reducing human-wildlife conflict, and ensuring sustainability. Country profiles show Rwanda's tourism growth but stagnating gorilla bookings, while Uganda sees 90% booking growth and modified itineraries in its favor. Safety around gorillas is also addressed.
Managing capacity at key attractions in emerging markets contrasting strategies in rwanda and uganda roger goodacre
- 1. OVERTOURISM IN EMERGING MARKETS RWANDA & UGANDA ROGER GOODACRE Tourism Development Consultant
- 2. EAST AFRICA – GREAT LAKES REGION
- 4. KEY CHALLENGES Negative images from the recent past Big neighbouring competitors selling the same product Over-reliance on one iconic attraction
- 5. COMMON STRATEGIC OBJECTIVES Increase length of stay Increase revenues Spread traffic more widely Diversify and upgrade the product Improve service delivery Reduce human-wildlife conflict Ensure environmental and economic sustainability
- 6. COUNTRY PROFILE - RWANDA Foreign Arrivals – 2010 504,000 2015 987,000 Of which leisure visitors = 6% International Visitor Receipts 2010 $202M 2015 $368M Contribution to GDP 8.3% Total jobs 7.3%
- 7. Rwanda – Key Attractions
- 8. UGANDA COUNTRY PROFILE Foreign Arrivals – 2010 946,000 2015 1.3M Of which leisure visitors = 7% International Visitor Receipts 2010 $784M 2015 $1,174M Contribution to GDP 6.6% Total jobs 504,000
- 9. Uganda – Key Attractions
- 10. THE MOUNTAIN GORILLA EXPERIENCE
- 11. VOLCANOES NATIONAL PARK, RWANDA
- 12. BWINDI IMPENETRABLE FOREST, UGANDA
- 13. OUTCOMES Rwanda bookings stagnant Uganda bookings 90% Operators modifying itineraries in favour of Uganda
- 14. REMEMBER - NEVER FACE DOWN A GORILLA!