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VISHAL MEGA MART

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VIGNESH SREENIVASAN

Vishal Mega Mart is a retail chain established in 1986 with 183 stores across 24 states and 110 cities in India. The company aims to provide value for money to middle and lower middle class customers through consistently low prices. It uses various promotional strategies like loyalty programs, print and digital advertising, and special discount offers. Vishal Mega Mart has around 7,000 employees and provides 66 hours of training. It has production facilities, distribution centers, and a focus on clean, well-equipped retail outlets to enhance the customer experience.

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VISHAL MEGA MART Vishal Retail Ltd. PRESENTED BY: MANDEEP KUMAR 11HM14 NITK,SURATHKAL
COMPANY PROFILE Year of establishment :- 1986 ( Kolkata) Founders-Mr. Ramchandra Agarwal & Mrs. Uma Agarwal Logo :- Punch line :- Value for Money Headquarter :- Delhi Website www.vishalmegamart.com
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PLACE 183 stores in 24 states in 110 cities covering 2990146 sq ft 7 distribution centers and 31 trucks Targeting towards tier 2 & tier 3 cities Two manufacturing plants in Gurgaon & Dehradun Online shopping through www.vishalmegamart.net
PRICE Comparably low prices to target middle and lower middle class Price = cost + profit Uniform pricing policy in all store Psychological discounting Special events pricing
PROMOTION Loyalty program SBI Co branded credit card Bond with bennett coleman and company limited Print and electronic advertisement Road side hoardings HALLA BOLL stalls Different kind of discounts and special offers
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PROCESS Production and purchasing Distribution Actual purchase by customers Billing Three stages check out
PEOPLE VRPL have around 7000 employees both employed in their stores as well as in their manufacturing units and other facilities. The Company provides 66 hours of training before actual work assignment Recruitment through walk ins, employees referral & career consultancies
PHYSICAL EVIDENCE This include delivery and display of goods. It may be current system and available facilities. -Infrastructure Stand Alone Commercial Building -Clean, Air-conditioned outlet -Equipment computer, BCR, Desk etc State of Art
Special thanks Mr Narendra Tripathi Admin Manager Vishal mega mart Panchkula Haryana
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VISHAL MEGA MART

  • 1. VISHAL MEGA MART Vishal Retail Ltd. PRESENTED BY: MANDEEP KUMAR 11HM14 NITK,SURATHKAL
  • 2. COMPANY PROFILE Year of establishment :- 1986 ( Kolkata) Founders-Mr. Ramchandra Agarwal & Mrs. Uma Agarwal Logo :- Punch line :- Value for Money Headquarter :- Delhi Website www.vishalmegamart.com
  • 3. 油
  • 4. PLACE 183 stores in 24 states in 110 cities covering 2990146 sq ft 7 distribution centers and 31 trucks Targeting towards tier 2 & tier 3 cities Two manufacturing plants in Gurgaon & Dehradun Online shopping through www.vishalmegamart.net
  • 5. PRICE Comparably low prices to target middle and lower middle class Price = cost + profit Uniform pricing policy in all store Psychological discounting Special events pricing
  • 6. PROMOTION Loyalty program SBI Co branded credit card Bond with bennett coleman and company limited Print and electronic advertisement Road side hoardings HALLA BOLL stalls Different kind of discounts and special offers
  • 7. 油
  • 8. PROCESS Production and purchasing Distribution Actual purchase by customers Billing Three stages check out
  • 9. PEOPLE VRPL have around 7000 employees both employed in their stores as well as in their manufacturing units and other facilities. The Company provides 66 hours of training before actual work assignment Recruitment through walk ins, employees referral & career consultancies
  • 10. PHYSICAL EVIDENCE This include delivery and display of goods. It may be current system and available facilities. -Infrastructure Stand Alone Commercial Building -Clean, Air-conditioned outlet -Equipment computer, BCR, Desk etc State of Art
  • 11. Special thanks Mr Narendra Tripathi Admin Manager Vishal mega mart Panchkula Haryana
  • 12. 油