The document compares three restaurants - All Stir Fry, Out of the Blue, and Santushti - based on various parameters such as ambiance, seating, hygiene, cuisine, prices, location, capacity and more. All Stir Fry is located in E Square mall and offers Thai/Chinese food. Out of the Blue also located in E Square offers pastas and wines. Santushti located in a military hospital offers affordable Indian food. While location matters for the upscale restaurants, Santushti gets high footfall despite being in a restricted area by catering to military personnel's needs.
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Manpreet sims (e 07)
1. COMPARATIVE ANALYSIS OF RESTAURANTS
Out of the blue All Stir Fry Santushti
E square Lobby level E square level 5 Military Hospital
Manpreet Sandhu Roll No: Section-E (07) Batch: 2012-2014
2. PARAMETERS FOR EVALUATION
PARAMETERS ALL STIR FRY OUT OF THE BLUE SANTUSHTI (MH)
Thai/Chinese look Naturally-lit Natural under the
Ambiance with bamboo decor Japanese seating shed in open
Comfortable but not Large space with Simple seating like
Seating
enough space outdoor seating also Dhabha
Highly hygienic and Highly hygienic and Not very hygienic
Hygiene Conditions
clean clean as it in open
Pan Sizzler, pasta, fondue Indian Punjabi and
Cuisine asian, chinese, Thai, Best of wines, single South Indian food
indonesian, oriental, malts and cocktails
snacks
Reservation of Seats Available Available Not available
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 2of 5
3. PARAMETERS FOR EVALUATION
PARAMETERS ALL STIR FRY OUT OF THE BLUE SANTUSHTI (MH)
Pastas, fondue and Good Indian food
USP Wok System
best wines on reasonable
prices
Prices Buffet- Rs 425 On average 500 per On average Rs 100
(without alcohol) person per person
Parking E square parking Lesser Parking area No Parking space
space used , MH parking is
used
Waiting Time 5-10 min 15-20 min 25-30 min
Mode of Payment Cards or cash Cards or Cash Only Cash
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 3of 5
4. PARAMETERS FOR EVALUATION
PARAMETERS ALL STIR FRY OUT OF THE BLUE SANTUSHTI (MH)
Other Facilities Wi-Fi, Valet Live music, DJ , Wi- No such facilities
parking, Online Fi, AC available
Booking, AC
Taste Excellent Very Good Good
Friendly, Efficient Efficient and Efficient
Staff
and Courteous Courteous
Location Easy to find as in the Not easy to Not easy to find as
building of E-square find, has to go to 5th in MH and it is a
floor of E square restricted area
Capacity 35-40 people 50-60 people 60-70 people
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 4of 5
5. CONCLUSION
All the three restaurants have unique USP respectively
We can conclude that location does matter for a single cuisine
restaurants like Out of the Blue and All Stir Fry as they are
opened up in the building of E-Square Mall so they can expect high
spending people to come in but for restaurant like Santushti it
does not matter as they have high footfall even though it is
opened up in restricted area
Out of the Blue and All Stir Fry cater to an epicure who can
spend high while Santushti is basically serving needs of military
personnel
SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 5of 5