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The Power of the Map
             John Calkins
Maps only
have power
when in the
hands of
people
Maps only
have power
when they
tell a story
Same-Sex Marriage Equality in the United States
[some visual for these three concepts]

     A Map
     A Story
     Technology
What is a Map?
Location   Navigation   Spatial Relationships
Maps can change the world, John Calkins, Joris Bak
A story is a fundamental   A story goes somewhere.       A story has impact,
way that humans            It follows with a purpose,    resonates, and
organize, communicate,     one or more characters,       transforms an
and store information.     through a series of events.   audience.
                           By the end, it arrives at a
                           target destination,
                           fulfilling the reason for
                           having been told.
The Heros
Journey




Adapted from Resonate
by Nancy Duarte

Original Work
by Joseph Campbell
The Heros
Journey




Adapted from Resonate
by Nancy Duarte

Original Work
by Joseph Campbell
The Heros
Journey




Adapted from Resonate
by Nancy Duarte

Original Work
by Joseph Campbell
The Heros
Journey




Adapted from Resonate
by Nancy Duarte

Original Work
by Joseph Campbell
The Heros
Journey




Adapted from Resonate
by Nancy Duarte

Original Work
by Joseph Campbell
Maps can change the world, John Calkins, Joris Bak
Building and Contributing Your Maps and Stories




 GIS             Scientists/    Everyone     Executives
 Professionals   Analysts
GIS Professionals
1


        3




    2

            4
Scientists / Analysts: Maritime Piracy
Scientists / Analysts: Maritime Piracy
Scientists / Analysts: Maritime Piracy
Scientists / Analysts: Maritime Piracy
Everyone (Office)
Executives
What is Your Story?
Rijkswaterstaat
VPRO
Waterschap
Scheldestromen
Kadaster
Achmea
Ministerie van
Economische Zaken,
Landbouw en Innovatie
A map is simply the beginning
of a story to be told and
contributed to the world.

   -   A map is a story that opens
       the world of GIS
       professionals
   -   A map is a story that opens
       the world to understanding
   -   A map is a story that opens
       the world to new discussions
   -   A map is a story that
       precedes action
Maps can change the world, John Calkins, Joris Bak
Extra 際際滷s
The Heros
Journey




Adapted from Resonate
by Nancy Duarte

Original Work
by Joseph Campbell
The Heros
Journey




Adapted from Resonate
by Nancy Duarte

Original Work
by Joseph Campbell
The Heros
Journey




Adapted from Resonate
by Nancy Duarte

Original Work
by Joseph Campbell
The Heros
Journey




Adapted from Resonate
by Nancy Duarte

Original Work
by Joseph Campbell
The Heros
         Journey



*Note: the gray sections to this slide
are above the graphic. Just duplicate
this slide and remove one of the gray
wedges for the section you wish to
discuss


         Adapted from Resonate
         by Nancy Duarte

         Original Work
         by Joseph Campbell
The Heros
Journey




Adapted from Resonate
by Nancy Duarte

Original Work
by Joseph Campbell
Maps have power when in the hands of people



Maps only
have power
when in the
hands of
people

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Maps can change the world, John Calkins, Joris Bak