Marietta Business Association | Leveraging LinkedIn | Global Marcoms | March 15, 2012
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Leverage LinkedIn in your business. Thank you to the Marietta Business Association for inviting me to speak about my favorite social media tool, LinkedIn. It was a pleasure!
Marietta Business Association | Leveraging LinkedIn | Global Marcoms | March 15, 2012
- 1. Leveraging LinkedIn +1 404 790 5005 kelly.quattlebaum@globalmarcoms.com Kelly Quattlebaum www.globalmarcoms.com www.facebook.com/globalmarcoms President, Global Marcoms www.twitter.com/globalmarcoms http://www.linkedin.com/companies/global-marcoms
- 2. About Global Marcoms • A full-service marketing and communications company that works with businesses to provide support for:  Social Media Monitoring, Management, Training  Marketing  PR & Communications  Business Development  Sales Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 2
- 3. Agenda • Search Engine Optimization (SEO/SMO) • Introduction to LinkedIn • Why you should use LinkedIn • Tips to help you get noticed Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 3
- 4. SEO and SMO Defined • Search Engine Optimization  Improves results in search engines (i.e. Google)  Allows prospects to find you • Social Media Optimization  Improves results in search engines  Increases ability to locate you or your company  Drive traffic to Web content via social media Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 4
- 5. SEO and SMO Defined LinkedIn Twitter Plaxo Amazon Reviews Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 5
- 6. SEO Is Keyword Driven • Where to add keywords  Headline  Current work experience description  Past work experience description  Summary  Specialties (indexed by Google) LEAD WITH KEYWORDS THE FIRST 40-60 CHARACTERS MATTER Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 6
- 7. LinkedIn Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 7
- 8. LinkedIn • LinkedIn is a business-oriented social networking site for professional networking • Originally designed ONLY to connect those you know • Open networking shifted focus from only known, trusted contacts, to a broader, global reach  Increasing 1st level connections allows you to build an expansive network Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 8
- 9. LinkedIn Statistics • 150 million users in more than 200 countries • 66% of users are decision makers • Users tend to be more senior level  16% are at the management level  28% are director/VP level or above Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 9
- 10. Why Use LinkedIn? • Showcase your experience  Previously held positions  Recommendations • Powerful tool to locate prospects  Advanced searching (location, industry, etc.)  TIP: Searching under Companies enables you to search by company size Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 10
- 11. Why Use LinkedIn? • Stay connected to your contacts (dynamic CRM) • Communicate with your network  Messages and email - Target lists by industry or location - TIP: Create custom tags for your contacts to communicate to lists • Allows people to find you  SEO and SMO Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 11
- 12. Tips for Getting Noticed • Create a Public Profile • Customize your Headline • Update your status often Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 12
- 13. Tips for Getting Noticed • Create a Public Profile • Customize your Headline • Update your status often Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 13
- 14. Public Profile Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 14
- 15. Create a Public Profile • Appears in search engines • NO SEO WITHOUT PUBLIC PROFILE • Public profile links directly to your account • Enables anyone to view your profile  Non-LinkedIn users Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 15
- 16. Tips for Getting Noticed • Create a Public Profile • Customize your Headline • Update your status often Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 16
- 17. Customize Your Headline • Headline appears in LinkedIn search • Entices prospects to view your profile • Lead with keywords Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 17
- 18. Tips for Getting Noticed • Create a Public Profile • Customize your Headline • Update your status often Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 18
- 19. Status Updates • Helps your profile stay fresh, active • Appears on LinkedIn home page for 1st level connections • Keeps your network and users informed Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 19
- 20. Status Updates • Edit the title and description of shared links Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 20
- 21. Status Updates • Edit the title and description of shared links • Share on Twitter Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 21
- 22. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywords Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 22
- 23. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywords • BONUS: Share on multiple group discussion boards to save time • ONLY with link attached Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 23
- 24. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywords • BONUS: Share on multiple group discussion boards to save time • ONLY with link attached Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 24
- 25. Groups for Business • Linked:HR (#1 Human Resources Group) • Marietta Business Association • Atlanta Linking • Business 400 Inc. • Metro Atlanta Business Network • Chambers of Commerce  Metro Atlanta Chamber of Commerce  Cobb Chamber • Professional Associations in your industry Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 25
- 26. Upcoming Training Seminars • Facebook Timeline for Pages| March 21 • LinkedIn for Business: Profile Enhancements | March 23 • Facebook Timeline for Pages | March 27 • Twitter for Business | March 28 • LinkedIn for Business: Networking | March 30 • Internet Marketing Essentials for Business | April 23 FULL DAY Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 26
- 27. Leveraging LinkedIn +1 404 790 5005 Thank You! kelly.quattlebaum@globalmarcoms.com www.globalmarcoms.com www.facebook.com/globalmarcoms Kelly Quattlebaum www.twitter.com/globalmarcoms http://www.linkedin.com/companies/global-marcoms President, Global Marcoms www.twitter.com/kquattlebaum www.kellyquattlebaum.com http://www.linkedin.com/in/kellyquattlebaum