Mark cochrane
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The report outlines the state of the trade fair industry in Asia for 2009, highlighting nearly 1,800 exhibitions and total space sold of 14.9 million square meters, marking a 3.8% increase from the previous year. Key findings include India's contributions of 5% to both exhibition space and revenues, and an outlook predicting continued growth driven by strong economic performance in key markets, particularly India and China. However, potential challenges such as economic weaknesses in Europe and the U.S. are noted as threats to this growth.
Mark cochrane
- 1. 2010/6/8 Trade Fairs in Asia: Results of the 6th annual survey Prepared by Business Strategies Group Ltd. 4th June 2010 Report background Prepared by BSG since 2004 Published jointly with UFI Draws on BSGs exhibition database developing since 2001 Covers 15 key markets in Asia Focuses on B2B exhibitions >2,000 sqm Excludes B2C events 4th June 2010 v1.0 2 1
- 2. 2010/6/8 Highlights of 2009 Trade Fair Industry in Asia Report Nearly 1800 exhibitions identified 14.9 mil m2 sold in 2009 up 3.8% 5% of that space was sold in India Revenues US$3.41 billion flat y-on-y 5% of revenues generated in India 4th June 2010 v1.0 3 Top 5 markets ranked by net size Estimated annual size in m2 9,000,000 8,000,000 7,000,000 6,000,000 5,000,000 Estimated annual size in 4,000,000 m2 3,000,000 2,000,000 1,000,000 0 China Japan Hong Korea India Kong 4th June 2010 v1.0 4 2
- 3. 2010/6/8 Top 5 y-on-y change in net size Estimated size 2008 vs. 2009 in % change 50% 45% 40% 35% 30% Estimated size 2008 vs. 25% 2009 in % change 20% 15% 10% 5% 0% an a a au sia in re iw ac Ch Ko ay Ta M al M 4th June 2010 v1.0 5 Change in net size: 09 vs. 05 Top 5 exhibition space sold % change 140% 120% 100% 80% Estimated size 2005 vs. 60% 2009 in % change 40% 20% 0% nd na ng m n ta na i la Ko Ch kis ai et ng Th Pa Vi Ho 4th June 2010 v1.0 6 3
- 4. 2010/6/8 Growth in Asia 2005-2009 16,000,000 14,000,000 Estimated annual size in m2 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 2005 2006 2007 2008 2009 4th June 2010 v1.0 7 Change in U.S. 2000-2009 4th June 2010 v1.0 8 4
- 5. 2010/6/8 4th June 2010 v1.0 9 Markets ranked by revenues Top 5 markets by revenues 2009 1,200,000,000 1,000,000,000 800,000,000 Estimated annualised 600,000,000 revenues (US$) 400,000,000 200,000,000 0 na ng n a lia pa re i Ko ra Ch Ko Ja st ng Au Ho 4th June 2010 v1.0 10 5
- 6. 2010/6/8 Markets ranked by capacity Top 5 markets by capacity 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2010 Total gross indoor 2,000,000 size in m2 1,500,000 1,000,000 500,000 0 nd na a n a pa di re i la In Ch Ko Ja ai Th 4th June 2010 v1.0 11 Capacity in China 7,000,000 6,000,000 5,000,000 4,000,000 Rest China 3,000,000 2,000,000 1,000,000 0 2004 2005 2006 2007 2008 2009 2010 2011 4th June 2010 v1.0 12 6
- 7. 2010/6/8 10 largest exhibition centres in Asia Region City Exhibition Centre 1 China Guangzhou Chinese Export Commodities Fair Ground - Pazhou complex 2 China Shanghai Shanghai New International Expo Centre (SNIEC) 3 China Guangzhou Chinese Export Commodities Fair Ground - Liuhua complex 4 Thailand Bangkok IMPACT 5 China Yiwu Yiwu International Expo Centre 6 China Chengdu New International Convention and Exhibition Center (Century City) 7 China Shenyang Shenyang Exhibition Center 8 China Shenzhen Shenzhen Convention & Exhibition Center 9 China Beijing New China International Exhibition Center (NCIEC) 10 Singapore Singapore Singapore Expo 4th June 2010 v1.0 13 Top 5 industries by space sales Industry Estimated annual size in % 1 Engineering, Industrial, Manufacturing, Machines, Instruments, Hardware 10.4% 2 Furniture, Interior design 10.2% 3 General 8.7% 4 Food and Beverage, Hospitality 6.5% 5 Textiles, Apparel, Fashion 6.1% 4th June 2010 v1.0 14 7
- 8. 2010/6/8 India key metrics 2009 2005 Growth Net sqm sold 703,500 475,250 48% Revenues 142,545,750 63,887,000 123% Capacity (sqm) 257,457 217,457 18% No. venues 12 11 9% 4th June 2010 v1.0 15 Top 5 categories in India 1. Premiums, household, gifts & toys 2. Industrial machinery & equipment 3. Textiles, apparel and fashion 4. Construction and infrastructure 5. General goods 4th June 2010 v1.0 16 8
- 9. 2010/6/8 Full year outlook for 2010 Key trade fair growth drivers: Economic growth in Asia outpaces rest of world International organisers look to Asia New venue capacity some markets: Additional capacity slowing vs. past Marina Bay Sands in Singapore 4th June 2010 v1.0 17 Outlook for 2010 Threats to growth: Continued weakness in Europe & U.S. economies Potentially weak recovery in Asian exports especially if sovereign debt crisis worsens Likely continued economic weakness in some large markets (esp. Japan) 4th June 2010 v1.0 18 9
- 10. 2010/6/8 Outlook for 2010 Strong economic growth in key markets to drive industry: India 8.8%, China 10% Hong Kong, Korea, Taiwan to return to solid GDP growth expected to be 4%-6% BSGs initial forecast for trade fair growth is higher than 2009 4th June 2010 v1.0 19 Thank you We would be pleased to take your questions and comments at this time. 10