Mark Dildilian-Profile__2017
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This document provides a professional profile and personal value proposition for Mark A. Dildilian. It outlines his extensive experience in management, product launch, brand management, marketing, sales, and corporate strategy development across multiple industries. It also lists his skills in areas like leadership, coaching, training, sales enablement, research, branding, product development, and project management. Finally, it emphasizes his ability to innovate, communicate effectively, employ strategic and tactical thinking, and deliver growth through his diverse marketing background and senior-level experience.
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Let's develop your marketing strategies in 5-steps, based on corporate strategic direction, three-year business performance, and future projections.
Empower your journey with strong strides forward with a concise, robust, and agile ONE-PAGE Strategic Plan, Action Plan, Budget, and Resource Allocation.
As an additional benefit, I'm offering an SEO Checklist that will greatly benefit your Marketing Department.
How shall we develop the Marketing strategy in 5 steps?
* Opportunity Analysis: Understanding your corporate strategies, conducting PESTEL and SWOT analyses, competition, and product portfolio analysis.
* Target Audience Identification: Creating buyer personas, defining jobs to be done, and identifying touch points.
* Value Propositions: Highlighting competitive advantages, USPs (Unique Selling Propositions), overall value propositions, and exploring opportunities in artificial intelligence (AI).
* The 7Ps of Marketing+: Product, place, promotion, partnerships, processes, pricing...
* Marketing Strategies: Strategic position, messaging, brand management, PR, advertising, digital/social strategies, marketing programs, and campaign management.
23+ years of managerial experience including strategy, marketing, and customer experience in global ICT firms, combined with 12+ years of roles as Founder and CEO, Sr. Consultant of my own company; I've honed expertise in strategy, marketing, change, innovation, and culture.
My strength lies in decoding businesses across industries, scales, and models, empowering me to craft bespoke strategies that align uniquely with each enterprise.
I'm committed to leveraging my insight and agile delivery to propel your company's success in today's dynamic market.
Contact: isikaydin@novida.com.tr
https://www.youtube.com/channel/UCtzhs039IL2LewOMZP8NLdw
#marketing #marketingstrategy #strategy #digitalmarketing #socialmedia #marketingplan #novidaglobal M. I??k Deliorman, CCMP?, MA
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- 1. Mark A. Dildilian / Professional Profile ? Management ? Product Launch ? Brand Management ? Dealer Development ? Product Development ? Marketing / Advertising ? Filed Sales Management ? Corporate Strategy Development ? Imported Vehicle Sales & Marketing ? Operations ? Management ? Sales Enablement ? Brand Management ? Product Management ? LOB - P&L Responsibility ? Internal / External Training ? Market Research / VOC / CSI ? Product Development (HW / SW) ? Corporate Strategy Development ? Professional Services Management ? Management ? Brand Management ? Dealer Development ? Market Representation ? Division Launch (Lexus) ? Filed Sales Management ? Market Research / VOC / CSI ? Corporate Strategy Development ? Strategic Planning ? Project Management ? Management Consulting ? Research / VOC / CSI / NPS ? Account Management (F150) ? Special Projects ¨C White House Study on Consumer Affairs ? Operations ? Management ? Sales Enablement ? Brand Management ? Product Development ? Product Management ? US / GEO Management ? Company Spokesperson ? LOB ¨C P&L Responsibility ? Market Strategy Development ? Corporate Strategy Development ? Product Development (HW / SW) ? Market Research and Forecasting ? Operations ? Management ? Product Launch ? Product Development ? LOB ¨C P&L Responsibility ? OEM Account Management ? New Business Development ? Proposal / Contract Negotiations ? Corporate Strategy Development ? Market Research and Forecasting ? Sales and Marketing Development ? Management ? Project Management ? Strategy Development ? SEO / CRM Optimization ? LOB ¨C P&L Responsibility ? New Business Development ? Strategic Account Management ? Statement of Work / Proposal Management & Negotiations ? Industry Briefings / Report Writing
- 2. Sales/Marketing ?Enterprise (B2B) ?Consumer (B2C) ?Vertical Markets ?Segmentation ?Super Store ?Distributor ?Channel ?CPG ?SMB ?OEM Business Acumen ?Business Development ?Strategy Development ?Tactical Planning ?Operations ?Innovation ?CRM / CLV ?VOC / CSI ?P&L Skills ?Leadership ?Coaching ?Facilitator ?Training ?Education ?Sales Enabl. ?Organizational Development Competency ?Management ?Research ?Branding ?Prod. Dev. ?Prod. Markt. ?Project Mngmt. ?Promotion Dev. ?Best Practices Ability Mark A. Dildilian / Personal Value Proposition EXPERIENCE EXPERTISE Innovate, Communicate and Implement Employ Strategic / Tactical Thinking Methods Diverse marketing background, providing leadership and innovation in achieving planned goals and objectives Research, Analyze and Plan Communication ?Effective Presenter ?Public Relations ?Collateral Dev. ?People Skills ?Motivator ?Diplomat ?Written ?Verbal Senior Level Proven Background DELIVERINGGROWTH Management, Sales, Marketing, Branding, Strategic Planning, Product Management & Planning and New Business Development VALUE
- 3. Vision Vision Vision Vision Vision Skills Skills Skills Skills Skills Incentives Incentives Incentives Incentives Incentives Action Plan Resources Resources Resources Resources Resources Action Plan Action Plan Action Plan Action Plan Organizational Philosophy / Understanding of Management & Execution Success Confusion Anxiety Gradual Change Frustration False Start Absent Vision Management & Execution Absent Skills Absent Incentives Absent Resources Absent Action Plan
- 4. Customer Management Traditional Approach Non-Traditional Approach Customer Control ? Evolve Loyalty to Brand: ? Flexibility to customer ? Innovation originality ? Product centric ? Sustainability ? Authenticity ? Employ: ? New outreach tactics ? Operational practices ? Behavioral change ? Segment specific ? Customer centric ? Cost / Supply / Demand ? Product alternatives ? Loyalty to channel ? Consistent with today APPLICABLE EXPERIENCE / Understanding the Paradigm in Customer Management Directional Focus: Driving for Success