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Editor's Notes

• #7:  In order to achieve this, consumers should be rewarded with virtual items (like points) for specific behavior (e.g. buying something, signing up, using the product, filling out their profile), and those virtual items should offer access to exclusive privileges and rewards, such as levels or prizes Gamification is also not about game-like wording. It’s not enough to call filling your email newsletter subscription form an “unlocking the treasure” and following you in Twitter “a challenge”. For something to be a fun, interesting challenge, it has to be, you know, interesting, fun and a challenge.
• #9:  In order to achieve this, consumers should be rewarded with virtual items (like points) for specific behavior (e.g. buying something, signing up, using the product, filling out their profile), and those virtual items should offer access to exclusive privileges and rewards, such as levels or prizes Gamification is also not about game-like wording. It’s not enough to call filling your email newsletter subscription form an “unlocking the treasure” and following you in Twitter “a challenge”. For something to be a fun, interesting challenge, it has to be, you know, interesting, fun and a challenge.
• #12: https://blog.amasty.com/the-complete-guide-to-ecommerce-gamification/
• #17: In 2013, as many as 74% of online shopping carts were abandoned by shoppers, according to data shared with BI Intelligence by e-commerce data company, Barilliance. That abandonment rate is up from 72% in 2012, and 69% in 2011. 56% yllättävät kulut 37% vain katseli 26% päätti jättää ostamatta
• #22: 12-21% participated Over 10% of purchases outside the clearance sales